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LinkedIn Fundamentals
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Transcript of LinkedIn Fundamentals
Deborah Smith is a certified LinkedIn Instructor who has conducted LinkedIn Training
Workshops for major Law Firms, Banks, Universities and Industry organizations. As a
sought after Social Media professional, Deborah provides public and private training,
consulting and coaching on developing winning strategies and tactics for Blogs,
Facebook, Twitter and LinkedIn.
Fundamentals
The Different Cultures of Social Media Platforms
Myspace = Rock Concert
YouTube = Time Square
Facebook = Pub
Twitter = Dinner Party
Pinterest = Scrap Book Party
LinkedIn = Trade Show
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Today’s Agenda
• Why LinkedIn and The Basics
• Navigating LinkedIn
• Profiles – Development/Optimization
• Network Building– Big vs. Small, Strategic Approach
• Connecting through Groups
• Researching Job Opportunities and Companies
• Advanced Search Techniques
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February 2012: Forbes Magazine Reported a huge jump in revenues
from LinkedIn’s recruiting services making the company the fastest
growing public provider of corporate recruiting solutions.
Majority of HR Professionals and Recruiters report LinkedIn as their
#1 solution for recruiting passive job seekers.
What kind of first impression are you making?
Recruiters Use Google to Source Leads.
Google loves LinkedIn Profiles.
LinkedIn is becoming more and more accepted as a means to
connect professionally.
Are you accessible?
Why Linkedin?
The Basics: Your Network
The Connection Tiers
First Tier Connections One to One Connection
Second Tier Connections All of the Connections of Your 1st Tier Connections
Third Tier Connections All of your 2nd tier’s connections, connections
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My Network of 4,846 Connections links me to 15,652,357+ professionals.
What this means for me:
Navigating LinkedIn
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The LinkedIn Home Page Main
Navigation
Status
Updates
People you
may want to
connect
with
Who has
viewed
your profile
Updates
from your
connections
Change Your
Settings
Advanced
Search
News:
Great for
Update
content
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Don’t Forget the More Tab: Answers
Learning Center Reading List
Events Blog Link
Applications Directory
More Home Page
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Settings You Get There
from Here
Who can see your activity feed?
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Everyone
Your Network
Your Connections
Only You
Do You Want to Be Anonymous?
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Who Can See Your Connections?
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You can
choose to
show or
hide your
connections
but users
will always
be able to
see any
shared
connections
.
What Info Do You Want Non-LinkedIn Users to See?
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Profile Development
Your First Impression 14
The LinkedIn Profile Your First Impression Not a resume, Keep it Conversational How Can You Help The Person Reading Your Profile? Focus on KEYWORDS that employers, customers, clients would use.
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Optimizing Your Profile
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Headshot, close up,
looking out
Most important
keywords. Do not
make them too
broad.
Convert profile
to .pdf format,
print profile or
download vCard
into Outlook (1st
connections
only)
You Can Now Post City and State
Profile - Top Area
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Summary of information from Down Below
Web site(s) - You get 3 Web URL’s - Company Web site - Sub-pages - Blog - Customize the Label
Twitter Name/LINK Create a Personalized Public Profile URL
Summary and Specialties (Keywords) Summary Section
2,000 characters allowed (2/3 page)
– Official Info about the company – Company specialties – products, services,
industries, geographies – Territories serviced – Info about you and your role – What makes you special?
Specialties Subsection
– 500 characters available – List keywords using commas and/or
bullets (ACRONYMS are OK)
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Recommendations Add Credibility
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Additional Information
• Interests – What you do when not working
– Keep it simple
– 1,000 Characters, Commas are KEY
• Groups and Associations
– List both the name AND the ACRONYM
– 1,000 Characters, Commas are KEY
• Honors, Awards, Certifications – Not critical to have it completed
– Good place for business awards
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Building Your Connections
Quantity vs. Quality
• Why a Big Network? – Larger pool of 2nd and 3rd Tier Connections
– A greater chance of having a common connection
– More respect, sought after
– Best for Sales, Recruiting, Job Seekers, Prospecting
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Beware of LinkedIn’s “Gotcha’s”
LinkedIn gives you 3,000 Invitations Lifetime supply
“I Don’t Know” – the Dreaded IDK 5 IDK’s restricts your account!
Account Restricted? E-Mail [email protected]
• Request re-instatement
Messaging Options
• Tier 1: (Directly Connected)
• Tier 2 and Tier 3: – Invite to Connect First – Send message with request
– Introductions – A request to be introduced (2’S only)
• InMails – Contact anyone directly (Paid Accounts only)
• Messages can be sent between group members
• Other Options: – E-Mail Addresses – Often displayed in profile
– URL look-up - Often displayed in profile
– The Phone – Often displayed in profile
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Invitation Best Practices
• Only Invite people already on LinkedIn! • Already have a network of connections
• Craft a unique message to each person
• Reference something specific in profile or how you met
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Inviting from a Profile
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Inviting Connection
Always write
“custom text”
“We’ve done business
together” or
Pick a Group that the
recipient will look favorably
upon
(single) I am interested in connecting our networks . If I can help you in any way out here on LinkedIn or elsewhere, I would be more than pleased to do so. Please accept my invitation. If you don’t agree, please archive my invitation and don’t IDK me. Thanks David Reingold [email protected] www.davidreingold.com 28
Organizing Your Connections with Tags
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Making Connections Through Groups
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Introductions and Welcome Messages
© Copyright 2003-2009 - Integrated Alliances - All Rights Reserved 31
Establishing Yourself as an Expert
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Add Value in a Very Visible Way on a Regular Basis
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Job Searching and Research
Searching Jobs on LinkedIn
Use Advanced
Search
Search Under
Keywords
Location
LinkedIn will
indentify your
contacts that are
connected to the
job poster.
Ask for an
introduction.
Researching Companies
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Following Companies
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Choose
what
notifications
to receive &
when
Using Advanced Search Techniques
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Searching – Advanced Search Screen
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Search HR AND
“Human Resources”
Industry:
Pharmaceuticals
Results will provide
leads for you to
investigate. Join the
groups that these
individuals are members
of.
Search HR Professionals for Specific Industries and Companies
Save Searches
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Getting More Help
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Your Next Steps
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1. Complete and Optimize Your Profile
2. Build Your Network of Connections
3. Become Highly Visible Contributor, Be Helpful, Get
Noticed
4. Add Your LinkedIn URL to your Email Signature and
Business Cards
5. And…connect with Me.
http://www.linkedin.com/in/deborahleesmith
Deborah Smith Social Media Consulting
Facebook.com/SocialMedia4Business
Linkedin.com/in/deborahleesmith
For Tips on using Social Media subscribe to
my blog
www.DeborahLSmith.com
732-966-7450
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