best strategy wins. 3foldcomm.com

LinkedIn: From Job Search To Professional

Development

Gordon Fowler Founder & CEO

Brian Blank PR & Social Media Manager

3fold Communications

Overview

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Over 135m Members

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The Social Network for Business

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How Important is it?

best strategy wins. 3foldcomm.com

How Important is it?

best strategy wins. 3foldcomm.com

How Important is it?

Under the Hood

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• Promoting Yourself Accurately

• Complete Profile Means You “Get” The Value Of The Site

• Build Better Connections• Expertise Is Spelled Out• Connect Articles,

Presentations• Aim For 100% Completion

Get Visible!

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• Profile Photo• Profile Headline• Past Positions• List Education• Add Blogs & Websites• Highlight Summary &

Specialties• Publicly Available• Create Custom URL

Customize Profile

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List Current Position

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Two Past Positions

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List Education

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Profile Summary

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Add A Photo

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List Specialties

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Get Three Recommendations

best strategy wins.

• Be Selective• Qualitative Vs. Quantitative• Link To “Real World” Connections

• Colleagues• Business Contacts• Professional Friends

• Don’t Spam!

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Value of Connections

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• Groups• Answers• Company Search• Job Search & Recruitment• Skills and Expertise• Learning Center• LinkedIn Premium

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Other Key Areas

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• Complete Profile• Be Visible• Make Connections• Give and Get

Recommendations• Follow, Research, Make

Connections

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Job Hunting Tips

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• Join Relevant Groups• Utilize Your

Connections, Alumni• Tap Into Twitter,

Slideshare• Answer One Question

Daily• Monitor Events

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Job Hunting Tips

best strategy wins.

• Do You Have Recommendations?

• Compelling Headline?• Are You Visible?• Join Any Groups?• Awards & Certifications

Listed?

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Checklist

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• Who Are You Following?• Are You Showcasing

Your Expertise?• Did You Add a Photo?• Making Regular

Updates?

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Checklist

best strategy wins.

• Not Using Custom URL• No Powerful, Searchable

Headline• Not Adding Links• Having Low

Recommendations• Not Proofreading• Not Updating Regularly

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Common Mistakes

best strategy wins.

• Not Personalizing Invitation Message

• Asking For Favors• Heavy Promotion In

Groups• Not Connecting,

Researching Companies• Not Using Groups &

Answers

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Common Mistakes

best strategy wins.

• Upfront Investment Pays Off• Check In A Few Times A Week• Tie Into Twitter, Use #In • Be Selective!• Have A Purpose• Join The Right Groups• Keep In Touch With Valuable

Connections

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How Much Time?

best strategy wins.

• Stay Active!• Advance Your Career• Grow Your Business• Recruiting Your

Employees• Become a Resource• Networking

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After You’re Hired

best strategy wins.

Gordon FowlerTwitter: @Gordon3fold

Brian BlankTwitter: @bbl_nk

3foldcomm.com

Thank You!