LinkedIn For Smarties
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Transcript of LinkedIn For Smarties
#1 site for employers
80% recruit on the Web
90% use LinkedIn
> 60 million US users
Replacing job boards
Improve visibility
Online address book
Visual picture
Conversation ice breaker
Reconnect
LinkedIn LingoLinkedIn Lingo
Homepage
=
Dashboard
Profile
=
Personal
Page
Snapshot
=
Name, Title
Industry
Recommen-
dations
=
Testimonials
Beyond Your ProfileBeyond Your Profile
Groups
=
Unique to
Connections
=
Business
Contacts
Showcase YouShowcase You
Online
Identity
•
• Skills
• Expertise•
Brand
Awareness
•
• Personality
• Polished•
� All profile additions and edits
will be pinged to your connections
� Found under Your Name (top right),
Settings, Privacy Controls,
Activity Broadcasts
� Address: 1,000 (Viewable only to 1st degree connections if populated).
� Company Name: 100
� IM (Instant message): 25 (Viewable only to 1st degree connections if populated).
� Interests: 1,000
� Invite message text: 300
� LinkedIn Status Update: 700 (note Twitter is 140)
� Phone number: 25 (Viewable only to 1st degree connections if populated).
� Position Description: 200 min/2,000 max
� Position Title: 100
� Professional Headline: 120
� Skills:Up to skills w/61 characters each
� Specialties: 500
� Summary: 2,000
� Website Anchor Text: 30
� Website URL: 256
Step Step 11 toto 100%100% ProfileProfile
Industry
HeadlinePhoto
A Must!
HeadlineHeadline is Your Taglineis Your Tagline
Proposal
Manager
85% Win Rate –
Aerospace and
Defense
Weak Impactful !
PPRROOFFIILLEE
Employers read first
Your elevator pitch
Persuasive, concise
Qualify, quantify value
Write, edit in Word
Think branding
#1 client is YOU
Demonstrate knowledge
Less corp speak, buzzwords
Keywords = exposure
Brand
is …
Your chosen words express your personality
showsAuthentic
Voice
Passion
For
Career
I Tell Other CPAs the Tax Secrets
> > [email protected] < <
TAX STRATEGIES / HIGH NET WORTH / ETHICAL COURAGE
The difference between me and other CPAs? A thorough understanding of complicated tax laws supported by a vast array of specializations. Experienced in tax preparation with the Big 4, regional firms and smaller independents, I’ve saved tax liabilities for L- and C-Corps, partnerships, and individuals from the average taxpayer to the Top 2%.
While analyzing the prior year returns for a publicly-traded corporation, I discovered someone else’s error and received a $100,000 refund. These tax savings continued in years forward. My clients highly value their maximized deductions and credits.
Plus by providing personalized, one-on-one service, I became the most requested tax advisor for one firm. Analyzing and interpreting annual IRC changes is my specialty, preparing the annual reference guide and advising 20 other tax preparers.
Tax Savings = Returning Clients!
Mergers / Acquisitions
Marketing / Social Media
TSC / SAP/ CI Poly
Team Development
Chronological ExperienceChronological Experience
Template
•
• Resume
• Don’t import•
Accuracy
•
• Avoid
discrepancies•
Impact on Your CompaniesImpact on Your Companies
Powerful, result-focused statements
Oversaw accounting processes
Streamlined accounting processes for $25M company,
resulting in 12% savings year 1 and 20% year 2
Education
Contact – E-mail / Phone
Twitter, Website, Blog
Skills
Certifications
Awards
Organizations
Publications
Languages
Customize Your URLCustomize Your URL
www.linkedin.com/in/RebeccaLPage
www.linkedin.com/in/johnwallman/46/855/12
www.linkedin.com/in/JohnWallman
Found under Edit Profile,
Edit Public Profile URL
Recommendations Validate
Supervisors
CustomersClients
Colleagues
Found under Profile,
Recommendations
Draft & e-mail comments
Focus on specific skills / traits
Connections copy & paste
Review before live
Recommend others!
� BOX.net manages
online documents
� Collaborate with
connections
Found under Edit Profile,
Applications, Add an Application
CareerOpportunities
ConsultingOffers
New Ventures
Job Inquiries
ReferenceRequests
Advertise to connections, employers and
recruiters that you’re job hunting
Under Edit Profile,
very last section
Profile Content◦ Make my public profile visible to no one◦ Make my public profile visible to everyone
� Basics Name, industry, location, number of recommendations� Picture� Headline� Summary
� Specialties� Current Positions
� Show details� Past Positions
� Show details� Education� Volunteer Experiences & Causes� Organizations� Additional Information
� Groups� Interested In...
Under Your Name (top right),
Settings, Helpful Links,
Edit Your Public Profile
DDAASSHHBBOOAARRD D
Trustful business relationships
Company co-workers
College classmates
E-mail address book
No mothers, nieces, high school exes
unless relevant
FacebookFriends
Personalize Your InvitesPersonalize Your Invites
www.linkedin.com/in/RebeccaLPage
I’d like to add you to my network.
Your prediction on cattle futures was insightful. We’re struggling with how to advise
clients on long-term prices. Can we discuss this further?
Profession
Industry
Geography
Join Discussions!
Don’t be wounded if you’re rejected
� Actual organizations
� Exclusive to LinkedIn
Open
AutomaticTo All
Closed
ApprovalCriteria
� Under Search, Groups,
type Keywords
� View others’ groups
GGRROOUUPPS S
Rebecca Page