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Leveraging LinkedIn for Good

Chicago Counts June 9, 2012

How can LinkedIn help me

advance my non-profit’s mission?

2

Objective of today’s session

What I’ve prepared for you today

Why use LinkedIn

Tips for Non-Profits

Q&A

Daniel Hartman Sales Development Manager

LinkedIn | Internet | Greater Chicago Area

Connections: 500+ | Recommendations: 14

Top 3 Take-Aways:

1. Recruit Board Members

2. Volunteer & Causes section

3. Nonprofit Groups

LinkedIn’s mission

Connect the world’s professionals to make

them more productive and successful

Connect Talent with Opportunity

The Professional Network Over 60% of members are international

*as of March 31, 2012

5

2 4

8

17

32

55

90

2004 2005 2006 2007 2008 2009 2010

LinkedIn Members (Millions)

160M *

82% Fortune 100 Companies

use LinkedIn to hire

*

Company Pages

>2M *

Professional searches in 2011

~4.2B

Connect the talent and passion of

professionals with opportunities to use their

skills to make a positive impact on the world

LinkedIn for Good’s Mission

Nonprofits on LinkedIn

3,682,432 nonprofit professionals

117,000 nonprofit organizations

8,582,445 followers

Tips for Nonprofits

Build your brand (Profile page) / (Company pages)

Find talent – Volunteers & Board (Advanced search)

Gain knowledge and insights (LinkedIn Today, Groups)

Build Your Brand

10

Establish your professional brand

Adding the Volunteer/Causes Field

http://www.linkedin.com/profile/edit-volunteering-combined

Create a presence on Company Pages

Send updates to your followers

Leverage “Products and Services” section for

recommendations

Find talent for free

Find (free) Talent

Power of Advanced Search

Gain knowledge and insights

Thought Leadership through LinkedIn Groups

Awesome Nonprofit Groups

LinkedIn Nonprofit Solutions

Chronicle of Philanthropy

BoardSource

VolunteerMatch

Social Media for Nonprofit Organizations

NTEN

Many, many more!

Information you need to

know

From your trusted

network

To make you better at

your job

LinkedIn Today: Nonprofit Section

Case Study: Goldie’s Place

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Challenge: Expand the Board with specific skill sets

Solution: LinkedIn Jobs Network drives posts virally

to the right candidates

26 qualified applicants in 30 days

Filled 2 Board seats with senior executives in Operations and

Marketing

“With LinkedIn, we made more connections with local leaders in 2

weeks than what has taken years of relationship-building in the past.

LinkedIn is our lifeline to the business community.” – Johanna Dalton,

Executive Director, Goldie’s Place

Recap of Tips for Nonprofits

Build your brand

– Volunteer & Causes section

– Company pages

Find talent – Volunteers & Board

– Advanced search

– Post a job

Gain knowledge and insights

– Groups

– LinkedIn Today

Resource Center

Learning Center: http://learn.linkedin.com/nonprofits

Search for “LinkedIn” on Ventureneer.com

LinkedIn Today: http://www.linkedin.com/today

Update your Volunteer & Causes section

http://www.linkedin.com/profile/edit-volunteering-combined

Create your company page: see handout

Questions?