AASEJonathan Duarte

GOJobs.com

3 Types of Social Media Users1. Passive. Signed in, built a profile, took off.2. Active users. Primarily networking,

sourcing, sales and marketing, or job search / recruiting related.

3. The rest…

This is Online Networking…to most people!

This is what our customers think it is! A way to communicate. A way to research companies, contacts,

vendors, information, etc. A way to stay up to date on news and

information. A place to network.

There will always be the weird ones!

LinkedIn is one of the Big 3

A place to hang out with the people you know!

A place to meet the people you want to know!

A place to talk shop!

The Resume is Dead! There are 500,000 HR and recruiting professionals on

LinkedIn. They are using LI for sourcing candidates.

Recruiters are using LI and other Social Networking sites because they are free! Employers have to pay Monster or CareerBuilder resume database is $9K to look at your resume. With Facebook, LinkedIn, and other sites, your profile is free!

There are more resumes, white papers, forum discussions, and other professional information on Google than there is all the resume databases.

How to use Web 2.0 in your marketing strategy.

Engage your clients and prospects as a Subject Matter Expert (SME) from the position of being Known, Liked, and Trusted.

You do this through providing news, information, industry updates, customer support, and product knowledge:

• On their terms• On their schedule• When they are ready • Using the sites they prefer• In the format that they like best (white papers, video, podcasts, blog

articles, communities, groups, Facebook fan pages, Twitter streams, press releases, etc.)

How does LinkedIn fit in?“It’s not who you

know. It’s who knows you.”

- Jeffrey Gitomer

The Strength of Weak TiesIt’s not the people closest to you that help you find a job. It’s the

people with which you have “weak ties”.These “weak ties” are people you haven’t seen or spoken to in

weeks, months, or years.The theory is suggests that our primary network of friends and

connections have the same influencers an same connections that we do, therefore they see and hear the same information that we do.

While people outside of your primary social network are influenced by many other sources.

Mark Granovetter

Not all connections are NOT the same.

Nodes

Hubs

Constiuant

Connections

LinkedIn Applications

LinkedIn Search Results by degrees of connection.

Profiles can get you Hired and Fired!

CareerBuilder Study 45% of employers used Social Networking

sites to reference check job seekers. Social networking profiles gave some job

seekers an edge over the competition. 24% of hiring managers who researched job

candidates via social networking sites said they found content that helped to solidify their decision to hire the candidate.

Top Influencing factors 48% - candidate’s background supported their

qualifications for the job 43% - candidate had great communication skills 40% - candidate was a good fit for the company’s

culture 36% - candidate’s site conveyed a professional

image 31% - candidate had great references posted about

them by others 30% - candidate showed a wide range of interests 29% - candidate received awards and accolades 24% - candidate’s profile was creative

Recommendations:

Give and Receive

Promoting your business through you LinkedIn Profile Include Slideshows from Slideshare, or

Box.net, of Google Docs. Include a Video (through Slideshare) Upload powerpoints. Integrate your personal Blog. Link to your company website

Promoting your business through Groups and Questions &Answers Include an image here of group questions.

Include an image of Q&A here.

LinkedIn Groups There are groups of all shapes and sizes, from

industry trade groups, to local associations and chambers of commerce, to alumni organizations, to recreation and sports groups.

You can join up to 50 groups. Become a member and engage the group. Don’t

just jump in and start selling. Don’t SELL in social media… educate!

LinkedIn Groups – Ways to Engage! Get involved in discussions. “Pay-it-forward”. Not

only are you helping others, but you are adding backlinks and “social footprints” back to your profile.

Ask questions in the groups. Make announcements. Hold Webinars or Teleseminars to provide

information. Promote these in the groups. Most importantly, build relationships.

LinkedIn Questions & Answers Questions and Answers is great section of LinkedIn for

promoting your business. It’s not simply about promotion, but building your credibility.

People ask questions in your niche or area of expertise. If you answer the question, your answer is publicly available (if desired) and others can see your response.

If the person asking the question thinks your answer was the best, you get a star. The stars go on your profile (kind of like the gold star on the fridge when you were a kid).

The answers don’t go away, so months into the future your expertise is still visible… with a link to your profile, of course.

My Social Networking Stats LinkedIn Connections - Over 7,000 Facebook Friends – 300+ Twitter Followers – 2,300 Job seekers on email campaigns – 90,000 Clients on newsletter campaigns – 4,000

Network BuildingBroad or Deep Network building?

I recommend both! Why?You come up higher in Search Results.

Go deep in your industry with vendors, clients, prospects, competitors, employees, associates, partners, etc.

Go broad using TopLinked, and LIONS.

Building a Broad Network

Questions and Answers

The Profile Headline Picture Updates Recommendat

ions Connections Links

Building a Broad Network

Building a Broad Network

Building a Broad Network

Google yourself:

How many times are you listed in the:

Top 10?

Top 30?

Do you control your Personal Brand?

LinkedIn Groups:Use groups to:

•Connect

•Join Discussions

• Add Value

• Learn

• Promote

• Invite members to events

Thank you!What I do:• Social Media Recruitment Consulting and

Implementations• Career Site Optimization• Search Engine Optimization• Job Posting Aggregation and Syndication Jonathan@gojobs.com * 949-287-4154