LinkedIn for Business and Social Selling

#GetSociable

Profiles, Business Pages, & Connections

#GetSociable

• 200 Million + Members

• Every Fortune 500

• Every Major Government

• Most NGO’s

• Most Entrepreneurs

• 50% of Post Secondary Grads

#GetSociable

#1 Stop pitching and start connecting

#2 Doers win in the game of social media

#3 It’s not about you

#4 Be fearless in your contribution to community

#5 Don’t be a social spammer, engage

#6 Be authentic

#7 Be consistent

#8 Leverage through community

#GetSociable

“Use the internet to get off of the internet!”

#GetSociable

#GetSociable

• Key Steps to Building a

Great Profile

• How to Add Personal

Connections

• How to Ask for Introductions

• Thought Leadership: How to

rise above the crowd

#GetSociable

#GetSociable

1. Photo

2. Complete Work History

3. Full bio

4. References and Endorsements

5. Connected to Company Page(s)

6. Add Rich Media

#GetSociable

#GetSociable

• When a client is really positive and excited

about their decision

• When you have had really good personal

feedback

• Write them to get them

#GetSociable

#GetSociable

1. People you really know

2. People you sort-of know

3. People you don’t know

4. Only group one can be “blanket” added

5. For 2&3 customize and personalize

#GetSociable

#GetSociable

Thought Leader

Reactively

Proactively

Passively

Disengaged

Engage

d

#GetSociable

Create and curate content

that resonates specifically

with your audience everyday.

Mind Share = Wallet $hare

#GetSociable

#GetSociable

Share from the article you are reading to:

- Your home feed as an update

- Groups- To individuals - All at once

#GetSociable

#GetSociable

• LinkedIn works if you work it

• But your best foot forward

• Make sharing, creating and curating a

daily discipline

• Get Sociable!

#GetSociable

• http://linkedin.com/in/shanegibson

• @ShaneGibson on Twitter/Instagram

• Online Sales Training

http://langara.bc.ca/sales

• This presentation: http://closingbigger.net/

http://linkedin.com/in/shanegibson

http://langara.bc.ca/sales

http://closingbigger.net/

LinkedIn for Business and Social Selling

Business

Transcript of LinkedIn for Business and Social Selling