By: Jennifer Wykstra

Ramita Sakpuaram

Andrew Dick

About LinkedIn

Key Terms

Setting up your profile

Engage

Examples

Overview

What is ?

The largest and most popular professional/business social networking site for careers and networking.

Available in 17 different languages.

More than 200 million users in more than 200 countries (As of January 2013).

The countries with the most LinkedIn users were:

United States - 74 million membersIndia - 18 million members

United Kingdom - 11 million membersBrazil - 11 million members

Canada - 7 million members.

How does it work?

Establish your professional profile and control one of the top search results for your name.

Build and maintain a broader network of professionals you can trust.

Find and reconnect with

colleagues and classmates.

Learn about other companies. Leverage powerful tools to find and reach

the people you need. Tap into the knowledge of your network. Discover new opportunities.

How does it work? (cont.)

History

The company was founded by Reid Hoffman and founding team members from PayPal and Socialnet.com.

The site was officially launched in May 5, 2003.

4,500 users at the end of the first month.

HQ in Mountain view, CA

LinkedIn entered the IPO in January 2011 under the symbol “LNKD” with the price of $45/share.

It acquired Rapportive (Feb 2012) and SlideShare (May 2012) for $119 M.

The membership grows approximately two new members every second.

How LinkedIn celebrated their membership success.

History (cont.)

Strengths vs Weaknesses

1. #1 business networking site

2. Help with your SEO ranking.

3. Diversified Revenue Stream.

4. Useful, and powerful, tool to

promote your brand.

5. Effective detailing of profile.

6. sustainable business model.

1. Prone to hacking.

2. Information overload.

3. Not a communicating hub.

STRENGTHSWEAKNESSES

Key terms

Networks

Connections (1st, 2nd, 3rd connections)

Recommendations

Groups

InMail

Talent solutions

www.e-scape.co.uk

LinkedIn started out in the living room of one of the five co-founders in fall 2012.

Before the site was launched, the founders invited 300 of their friends to join the service.

On the first day of trade, the price of its stock closed at $94.25, more than 109% above IPO price.

In 2010,Silicon Valley Insider ranked the company No. 10 on its Top 100 List of most valuable start ups.

Interesting facts

Interesting facts

http://blog.linkedin.com/2012/12/04/buzzwords-2012/

There are over 175 thousand new LinkedIn profiles created every day.

34 Fun and Interesting LinkedIn Facts You Never Knew

The Harlem Shake! LinkedIn HQ version

Interesting facts

Developing Your

Complete Your Profile

Picture

Tagline

Connections

Follow Companies

Join Groups

http://www.linkedin.com/profile/view?id=189251061&trk=hb_tab_pro_top

Your Profile

Resume Builder

Chrome In

Instant Search

http://booleanblackbelt.com/2011/01/18-linkedin-apps-tools-and-resources/#.UTY5njdnAS9

Essential Tools

Know your goals- why are you on LinkedIn

Post a picture

Remember Names

Make the most of your headline

Post Statuses

Best 10 Tips

Use Apps

Connect with care

Join/ Participate in groups

Endorse/ endorse back

Network with professionals

Best 10 Tips (cont.)

So what are the 12 most important metrics for you to measure on LinkedIn?

Monitoring your LinkedIn

Quantitative:1.  Total Connections2.  New Invitations3.  LinkedIn Profile Views4.  LinkedIn Search Results5.  Business Followers6.  Industry and Location Representation

Qualitative:7.  Inbox Activity and Sentiment8.  Requests for Business9.  LinkedIn Signal Keyword Mentions10. Likes and Comments on Updates11. Group Growth and Interaction12. Recommendations

http://linkedintobusiness.com/roi-and-measuring-your-linkedin-presence/

Connections

Connect with people that you genuinely value

Pick the right introducer

Email/ Message the Introducer

Whether the person connects you or not make sure to thank them for their time

Think about what kind of email you would like to receive

Introductions

• Members Use LinkedIn for Job Hunting

• Generates leads when marketing

• Social Media Branding

• New developments for your target companies

• When Following people ask yourself “Would I feel comfortable introducing this person to my colleagues?

Following People/ Companies

• LinkedIn Job Tab

• Premium Accounts

• Account is bumped to the top of applicant list

• Adds a premium icon on your profile

• Shows a list of people interested in your profile

• Gives advice on landing your dream job

Getting A Job

• Are used to share and discuss professional topics across LinkedIn

• Retired in January 31, 2013

• Still ask questions in the form of Polls, Groups, and Status Updates

Questions/Answers

1. Move your cursor over More at the top of your homepage and select Polls.

2. Click Create a new poll on the left.

3. Enter your poll question in the Ask a question field.

4. Specify up to five answer choices.

5. Choose where you want to share your poll.

6. Click Create Poll.

Polls in 5 easy steps

5 Best Practices

• Mark Amtower

• Spencer Maus

• Wendy Brache

• Patrick O'malley

• Liz Isaac

5 Essential readings

21 steps to the perfect LinkedIn profile. Set up your Company Page on LinkedIn Top 10 LinkedIn tools Linked with Sales 6 ways to use LinkedIn to get more Business

Best setup Tutorial

References http://tealorbit.com/wp-content/uploads/2012/07/Professional-recrui

ters-choose-mostly-LinkedIn-rather-than-Twitter-or-Facebook.png

http://en.wikipedia.org/wiki/LinkedIn

http://www.slideshare.net/guest2137df/linkedin-powerpoint-2414876

http://www.omaha.com/article/20111204/MONEY/712049929

http://www.prscoup.com/634/strengths-and-weaknesses-of-social-media-platforms

http://www.mbaskool.com/brandguide/media-and-ente

https://feefighters.com/blog/3-must-know-tips-for-linkedin-etiquette/

References http://

www.intelegia.com/en/2011/08/31/4-reasons-why-people-follow-companies-on-linkedin/

http://theundercoverrecruiter.com/job-search-tool-follow-companies-linkedin-constant-updates/

http://www.brafton.com/news/linkedin-retires-answers-encourages-content-sharing-via-groups

http://socialmediatoday.com/tracycgold/479022/how-use-linkedin-powerfully-10-tips-know

http://booleanblackbelt.com/2011/01/18-linkedin-apps-tools-and-resources/#.UTY5njdnAS9

http://www.greenhostit.com/green-blog/96-social-media/273-linkedin-top-ten-tips-build-business