LinkedIn Elevate: The Power of Employee Activation
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Transcript of LinkedIn Elevate: The Power of Employee Activation
Zoë DiamadiSenior Director
The Power of Employee Activation
All the world’s professionally relevant knowledge resides in
the minds of our members
- Jeff Weiner, CEO
Members share their knowledge with the world
Most shared content by enterprise FinServ professionals (March 2015)
Financial Planning
Retirement
InvestmentBanking
Top Trending Topics Top Articles
• Citigroup Has Cleanest Stress-Test Pass of Top Wall
Street Banks | Bloomberg
• 10 Questions To Ask Your CPA |
YourSmartMoneyMoves.com
• The Power of Three | MorganStanley
When members share, everyone benefits
Member
ConnectionsEmployer
Your employees’ networks are large
Company
Followers
Employee
Connections
20XMore 1st degree
connections than
company followers
On average, companies represented in the room today . . .
Your employees’ networks are valuable
49%of all
High Net Worth Individuals
on LinkedIn
Employees of companies represented at FinanceConnect are connected to . . .
71%of all
Institutional Investors
on LinkedIn
53%of all
Financial Advisors
on LinkedIn
Few employees share company-related content today
6%of employees shared
company-related content1
in March
1 Company-related content defined as: 1) Company Status updates, 2) Employee Influencer posts, 3) Employee Long-form posts, 4)Employee shares/posts
Yet this small group drives significant engagement
On average, employees drove 43% more engagement with company-related content
6%
of employees shared
company-related content
in March
+43%
1 Regular Engagements = Engagements with Company Status updates, Influencer posts, and Sponsored Updates
2 Employee-driven Engagements = Engagements with employee long-form posts, employee shares / re-shares / posts / comments / likes / clicks
Regular
Engagements1
Employee-driven
Engagements2
Total
Engagements
Employee
engagement
%
No Employees 6% Employees 13% Employees
+43%
+92%
0%
Today
6%
If increased
13%
Total
engagementLike, click,
comment, re-share
Even small increases in employee activation
can drive significant impact
LinkedIn Elevate
Curate
Share
Measure
Set measurable goals upfront
Get leadership to lead the charge
Emphasize the value to employees
Make it easy for employees by regularly
suggesting sharable content
Recognize and reward participation
