Linkedin: create presence, build influence and earn more business!
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Transcript of Linkedin: create presence, build influence and earn more business!
How to create presenceBuild influence
and EARN more business
BFF’s
OwnershipAccountableResponsible
BlameExcuseDenial
Living above the line…
VICTOR
VICTIM
Results
Reasons
FRE
E
FRE
E
FRE
E
FRE
E
first things first …
Your Profile!
LinkedIn Summary Above the
fold
Key Phrases
Video Editor, Video Production, Multimedia Production, Videographer,
Small Business Marketing
Video Editor, Multimedia Production, Videographer, Small Business
Marketing
Anchor Text in Your Links
Customize Your URL
Customize Your URL
Customize Your URL
Finish Your Profile
Creating Presence…
Adding people to your network…
Responding to people
who viewed
your profile…
Responding to people (you don’t know)
asking to connect…
Asking people (you know) to connect…
Don’t be lazy
Say Thank You foreverything…
Finish what you start…
Endorsements & Recommendations
Give one to get one but don’t expect one…
BuildingInfluence…
1 Asking questions
2 Engage others1 Asking questions
2 Engage others3 Sharing value
1 Asking questions
2 Engage others3 Sharing value4 Start your own group
1 Asking questions
2 Engage others3 Sharing value4 Start your own group5 Start …
1 Asking questions
Earning…
…more Business!
Don’t focus on the strategy, focus on the routine of executing that strategy!
Routines must be measured!
What gets measured…… gets?
What gets measured…… gets? Improved?
What gets measured…… gets? Improved?Done?
What gets measured…… gets? Improved?Done?
ONLY if YOU actually…
ONLY if YOU actually…
Making a positive and MEASURABLE difference…
VinceFowler
VinceFowler
TheRealVinceFowlerVinceFowlerTV
Questions?
Making a positive and MEASURABLE difference…
DonitaFowler
DonitaFowler
DonitaDFowler
VinceFowlerTV
Questions?