LinkedIn & Networking 2.0

What we’re covering today

• What is Networking 2.0?• Why LinkedIn?• Optimization• Best Practices• Maintenance

Networking 2.0 is about taking what you already do, and bringing it online.

Doing what you do best

• Network and build relationships

• Schedule meetings with clients

• Share your expertise

• Follow-up and stay connected

Why LinkedIn?

Why LinkedIn?

Why LinkedIn?

Why LinkedIn?

• Control the message online - Control what people

see when they Google you and your brand by

creating a professional profile that ranks high in

search

• Leverage your expertise - Join discussions and

post updates with thoughtful commentary related to

your industry

• Keep in touch - Follow up with prospective

clients, employees, employers in a low-pressure

environment

Rules of Engagement

1. LinkedIn is a lot like a cocktail party - Connect and converse, don’t start with a sales pitch.

Rules of Engagement

2. Everything said online lives forever - Don’t say anything you wouldn’t want your mother (or your employer, or clients) to see.

Rules of Engagement

3. Social media engagement is a long-term strategy - Showing you have the resources and commitment to maintain your online presence shows current and potential clients you have the resources and commitment to serve their needs as well.

Getting the most out of your LinkedIn account

• Complete your profile• Write an executive summary• List groups and associations• Consider keywords• Make connections• Join discussion groups• Request recommendations• Adjust privacy settings• Tailor your alert preferences

Make connections

Join discussion groups

Request recommendations

Personalize!

Adjust privacy settings

Tailor your alert preferences

Want more? There’s an app for that.

Keeping momentum going without wasting time

• Participate regularly• Don’t sell• Brag (modestly)• Network• Add your interests

Participate regularly, but don’t sell

Screenshot Credit: Katie Laird

Brag (modestly)

Network

Add your interests

Thank you!

Think of more questions later? Email Lauren: LMcKechnie@MMIHouston.com