LinkedIn and Twitter for Your Legal Career · Top LinkedIn Mistakes 1. Not being active 2. Sharing...
Transcript of LinkedIn and Twitter for Your Legal Career · Top LinkedIn Mistakes 1. Not being active 2. Sharing...
![Page 1: LinkedIn and Twitter for Your Legal Career · Top LinkedIn Mistakes 1. Not being active 2. Sharing the wrong kind of info 3. Spamming discussion groups 4. Inviting strangers to connect](https://reader036.fdocuments.in/reader036/viewer/2022071218/604fc25f510366523b1a4c73/html5/thumbnails/1.jpg)
LinkedIn and Twitter for Your Legal Career
![Page 2: LinkedIn and Twitter for Your Legal Career · Top LinkedIn Mistakes 1. Not being active 2. Sharing the wrong kind of info 3. Spamming discussion groups 4. Inviting strangers to connect](https://reader036.fdocuments.in/reader036/viewer/2022071218/604fc25f510366523b1a4c73/html5/thumbnails/2.jpg)
Why?Companies/employers are on it
New opportunities and connections
Keep track of existing connections
Technology isn’t going anywhere anytime soon
Controlling your online presence
What’s the harm?
![Page 3: LinkedIn and Twitter for Your Legal Career · Top LinkedIn Mistakes 1. Not being active 2. Sharing the wrong kind of info 3. Spamming discussion groups 4. Inviting strangers to connect](https://reader036.fdocuments.in/reader036/viewer/2022071218/604fc25f510366523b1a4c73/html5/thumbnails/3.jpg)
What’s the Difference?
LinkedInProfessional
FacebookPersonal
TwitterHybrid
![Page 4: LinkedIn and Twitter for Your Legal Career · Top LinkedIn Mistakes 1. Not being active 2. Sharing the wrong kind of info 3. Spamming discussion groups 4. Inviting strangers to connect](https://reader036.fdocuments.in/reader036/viewer/2022071218/604fc25f510366523b1a4c73/html5/thumbnails/4.jpg)
LinkedIn1. Complete Your Profile
2. A Profile Photo
3. Update Headline
4. Summary
5. Rearrange Your Profile
6. Engage with People and Participate in Discussion Groups
7. Log in regularly
![Page 5: LinkedIn and Twitter for Your Legal Career · Top LinkedIn Mistakes 1. Not being active 2. Sharing the wrong kind of info 3. Spamming discussion groups 4. Inviting strangers to connect](https://reader036.fdocuments.in/reader036/viewer/2022071218/604fc25f510366523b1a4c73/html5/thumbnails/5.jpg)
Complete Your Profile
1. Industry and Location2. Current Position with
description3. Two past positions
(including volunteer experiences)
4. Education History5. Minimum of 3 skills6. A profile photo
![Page 6: LinkedIn and Twitter for Your Legal Career · Top LinkedIn Mistakes 1. Not being active 2. Sharing the wrong kind of info 3. Spamming discussion groups 4. Inviting strangers to connect](https://reader036.fdocuments.in/reader036/viewer/2022071218/604fc25f510366523b1a4c73/html5/thumbnails/6.jpg)
Profile Photo
![Page 7: LinkedIn and Twitter for Your Legal Career · Top LinkedIn Mistakes 1. Not being active 2. Sharing the wrong kind of info 3. Spamming discussion groups 4. Inviting strangers to connect](https://reader036.fdocuments.in/reader036/viewer/2022071218/604fc25f510366523b1a4c73/html5/thumbnails/7.jpg)
Update HeadlineYou can use your headline as a chance to explain your work experience and what you employment you are seeking. For example:
![Page 8: LinkedIn and Twitter for Your Legal Career · Top LinkedIn Mistakes 1. Not being active 2. Sharing the wrong kind of info 3. Spamming discussion groups 4. Inviting strangers to connect](https://reader036.fdocuments.in/reader036/viewer/2022071218/604fc25f510366523b1a4c73/html5/thumbnails/8.jpg)
Profile Summary What you do and why you do it in your own words
Snapshot of your professional journey and aspirations
Profile = resume; summary = cover letter
Write in first person, always
Conversational tone
“Call to action” or at least an invitation to contact the user
![Page 9: LinkedIn and Twitter for Your Legal Career · Top LinkedIn Mistakes 1. Not being active 2. Sharing the wrong kind of info 3. Spamming discussion groups 4. Inviting strangers to connect](https://reader036.fdocuments.in/reader036/viewer/2022071218/604fc25f510366523b1a4c73/html5/thumbnails/9.jpg)
Profile SummaryExample used with Sandra Fluke’s permission.
![Page 10: LinkedIn and Twitter for Your Legal Career · Top LinkedIn Mistakes 1. Not being active 2. Sharing the wrong kind of info 3. Spamming discussion groups 4. Inviting strangers to connect](https://reader036.fdocuments.in/reader036/viewer/2022071218/604fc25f510366523b1a4c73/html5/thumbnails/10.jpg)
Engagement University alumni
Topic-based discussion groups (areas of law, interests etc.)
Discover and follow organizations
Interact with posts from connections◦ Like. Comment. Share
Share content
![Page 11: LinkedIn and Twitter for Your Legal Career · Top LinkedIn Mistakes 1. Not being active 2. Sharing the wrong kind of info 3. Spamming discussion groups 4. Inviting strangers to connect](https://reader036.fdocuments.in/reader036/viewer/2022071218/604fc25f510366523b1a4c73/html5/thumbnails/11.jpg)
Engagement
![Page 12: LinkedIn and Twitter for Your Legal Career · Top LinkedIn Mistakes 1. Not being active 2. Sharing the wrong kind of info 3. Spamming discussion groups 4. Inviting strangers to connect](https://reader036.fdocuments.in/reader036/viewer/2022071218/604fc25f510366523b1a4c73/html5/thumbnails/12.jpg)
Engagement
![Page 13: LinkedIn and Twitter for Your Legal Career · Top LinkedIn Mistakes 1. Not being active 2. Sharing the wrong kind of info 3. Spamming discussion groups 4. Inviting strangers to connect](https://reader036.fdocuments.in/reader036/viewer/2022071218/604fc25f510366523b1a4c73/html5/thumbnails/13.jpg)
“Vanity URL”Edit Profile Page
Click Public Profile
Change the link from http://www.linkedin.com/in/1234skdfjdjf
to http://www.linkedin.com/in/shreyatekriwal
![Page 14: LinkedIn and Twitter for Your Legal Career · Top LinkedIn Mistakes 1. Not being active 2. Sharing the wrong kind of info 3. Spamming discussion groups 4. Inviting strangers to connect](https://reader036.fdocuments.in/reader036/viewer/2022071218/604fc25f510366523b1a4c73/html5/thumbnails/14.jpg)
Top LinkedIn Mistakes1. Not being active
2. Sharing the wrong kind of info
3. Spamming discussion groups
4. Inviting strangers to connect
5. Failing to proof-read
6. Not having a profile photo
![Page 15: LinkedIn and Twitter for Your Legal Career · Top LinkedIn Mistakes 1. Not being active 2. Sharing the wrong kind of info 3. Spamming discussion groups 4. Inviting strangers to connect](https://reader036.fdocuments.in/reader036/viewer/2022071218/604fc25f510366523b1a4c73/html5/thumbnails/15.jpg)
LinkedIn Features Connections
Jobs
![Page 16: LinkedIn and Twitter for Your Legal Career · Top LinkedIn Mistakes 1. Not being active 2. Sharing the wrong kind of info 3. Spamming discussion groups 4. Inviting strangers to connect](https://reader036.fdocuments.in/reader036/viewer/2022071218/604fc25f510366523b1a4c73/html5/thumbnails/16.jpg)
LinkedIn - MiscYou may want to turn off notifications for profile updates if you are making minor changes.
![Page 17: LinkedIn and Twitter for Your Legal Career · Top LinkedIn Mistakes 1. Not being active 2. Sharing the wrong kind of info 3. Spamming discussion groups 4. Inviting strangers to connect](https://reader036.fdocuments.in/reader036/viewer/2022071218/604fc25f510366523b1a4c73/html5/thumbnails/17.jpg)
Twitter BasicsTwitter Handle - @WindsorLaw
Twitter Hashtag - #lawstudent
Lists
Twitter Chats/Tweet Chats
Direct Messaging
![Page 18: LinkedIn and Twitter for Your Legal Career · Top LinkedIn Mistakes 1. Not being active 2. Sharing the wrong kind of info 3. Spamming discussion groups 4. Inviting strangers to connect](https://reader036.fdocuments.in/reader036/viewer/2022071218/604fc25f510366523b1a4c73/html5/thumbnails/18.jpg)
Your Twitter ProfileProfile photo - can be more casual than LinkedIn
Summary ◦ Shorter
◦ Tag other organizations
![Page 19: LinkedIn and Twitter for Your Legal Career · Top LinkedIn Mistakes 1. Not being active 2. Sharing the wrong kind of info 3. Spamming discussion groups 4. Inviting strangers to connect](https://reader036.fdocuments.in/reader036/viewer/2022071218/604fc25f510366523b1a4c73/html5/thumbnails/19.jpg)
Handles & HashtagsHandles
◦ Schools, companies, organizations, government offices
◦ Legal news
General legal hashtags ◦ #law, #legal, #lawstudent, #lawschool, #SCC, #cdnlaw
Hashtags by practice area◦ #divorce, #IP, #personalinjury, #aboriginallaw
Opportunities◦ #lawjob, #legalintern, @SJOpps, @LAOCareers
Topics of Interest: #cbafutures, #legaltech, #socialjustice #a2j