LinkedIn: Add To Profile for Education Developer Docs This document should give you everything you need to know to quickly implement Add to Profile for education.

I. Summary II. Two ways to use Add to Profile

Email On Site

III. The member experience of Add to Profile IV. Two Steps to Implement Add to Profile for education V. FAQs and Misc Details

By participating in the Add to Profile program or using the Add to Profile link or button, you agree to the LinkedIn Plugins License Agreement available at: https://developer.linkedin.com/legal/plugin­terms­of­use

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I. Summary LinkedIn is allowing members to seamlessly add education to their profile from an education provider, while at the same time providing an easier way for education providers to gain more visibility on LinkedIn and to add more followers to their University Page, if they have one. Our research shows that members with education on their profiles receive 10x more profile views. Providers can now reach out to their graduates with a suggestion to add their degree to the LinkedIn Profile. Graduates can then easily add the specified degree to their profile with one click. This program will enable partners to showcase the Add to Profile button via email and within their website. In this document we will discuss both email and web implementations.

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II. Two ways to use Add to Profile

1. Email Email is an excellent method of distributing the Add to Profile button. We recommend sending a targeted email to your graduates immediately after they complete their degree with the Add to Profile button. We also recommend sending Add to Profile emails to alumni. We have already created HTML email templates which you can leverage. Simply customize it with your own logo, branded background color, personalized Add to Profile URL (get this under the “Create your button” section on the website), and relevant copy. We purposefully kept it simple and easy. Download the email templates here.

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2. On Site Another way of implementing Add to Profile is by placing the button on your website. Our suggested integration is to have the button on the relevant internal pages that current students frequent, like the course registration pages and the career center. For alumni, the best location would be the external facing school pages where you direct your alumni traffic to.

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III. The member experience of Add to Profile For the member, Add to Profile works as follows:

1. Member receives email or sees the Add to Profile button on website, prompting them to add their degree to their LinkedIn Profile

2. Member clicks on Add to Profile button and is taken to LinkedIn (prompted to login if they are not in an active session)

3. Members are presented with a summary view of the information that will be added to their profile. Here they have the option to either edit the information, or click the Add to Profile button to complete.

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4. Upon submission, the degree is placed in the education section of the LinkedIn profile and a feed update is shared for all their connections to see.

This is how the degree will appear on the LinkedIn Profile:

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IV. Two Steps to Implement Add to Profile for education Note: Before you begin, you need to be logged in to LinkedIn. This helps LinkedIn to keep track of who created the buttons, in order to prevent any misuse. Implementing Add to Profile includes 2 simple steps which are described below:

1. Creating your Add to Profile Button Implementing Add to Profile requires the creation of a URL that passes relevant information to LinkedIn about the school and the degree itself. Each partner requires a unique URL, which can be generated in the “Create your button” section of https://addtoprofile.linkedin.com/edu/.

Simply begin typing the name of the University and select from the drop­down menu (you must have a University Page on LinkedIn already). Then enter the degree name and any additional optional parameters, such as field of study or dates attended, which can be accessed by clicking on “Show more fields”. Then click “Create Button” to get your unique URL and button HTML which includes the URL embedded with the button.

Modifying the parameters yourself: If you’d like to use the base URL from the “Create your button” step and modify the parameters yourself, here’s how you do it. There are certain parameters that must be included in your link, and others that are optional. Please note you will need to use URL encoders for all parameters. Parameter Explanation Max

length Required

degree This is the title of the member’s degree. Example: Bachelor of Science, MBA, PHD

100 Yes

fieldOfStudy This optional field represents the url to the member’s field of study:. Example: Engineering, Design, Computer Information Systems

100 No

startYear This optional field represents the start years of the degree in YYYYMM format

­ No

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endYear This optional field represents the end year of the degree in YYYYMM format. This can be in the future too.

­ No

Here is an example of the encoded URL. The optional parameters are highlighted to show how the complete URL would look like. https://www.linkedin.com/profile/add?_ed=0_6fshGq9RkBu_6As­e13G9l2n9eXbl7ZNYt3f35yFcTimiNsOrF8iRdWZ0muzO2hKdiNSRLB8ZhH_KsovcMlm­d0Vcu6wbkDnSWUQ0tL_yrU&degree=Bachelor%20of%20Science&fieldOfStudy=Engineering&startYear=2012&endYear=2016

Download button The button is already embedded in the HTML we provide at the end of the “Create your button” section on the website, which you can also change which language you’d like the button to appear in. Alternatively, you can download the Add to Profile buttons in multiple languages here: https://linkedin.box.com/s/n88swk0vqmx4iwa2kd0jl9bw2b7nyadv

LinkedIn requires adherence to our design principles regarding usage of the Add to Profile button. Please maintain the true shape and dimensions of the button (153px x 35px for English), and maintain whitespace boundaries (10px on top and bottom; 13px on sides). Important notes:

Use the button in full; don’t break it in two or re­size it Include alt text when implementing a HTML button

2. Create email template AND/OR embed directly on website We have created several HTML email templates for inspiration that you can leverage, if you so choose. Simply download the email templates here, update with your logo, personal branding, and personalized Add to Profile URL.

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Four email templates provided with slight variances in messaging, based on their intended audience:

Graduating seniors Previous alumni New admittants General audience

To embed the Add to Profile button in your existing email templates and website, simply generate the HTML with the button and personalized URL on addtoprofile.linkedin.com in the “Create your button” section. Then copy and paste the HTML into your existing email templates and relevant location(s) on your website. Please remember to test your button to ensure that it is implemented correctly and all the required parameters are in place.

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V. FAQs and Misc Details Q: Can I use one button implementations for multiple degrees? A: The Add to Profile button does not currently support multiple degree additions within a single link. Q: Where do I go for help? A: You can submit your questions to addtoprofile­feedback@linkedin.com. Q: Are there test accounts I can leverage for this? A: There are no test accounts assigned for this program. Please make sure to follow the steps above to implement your button correctly. The flow can be easily tested with individual LinkedIn accounts. Q: Can I use notifications instead of email? A: Yes. Q: How do I embed a “ “ (space) for degree names within the URL? A: You will require a URL encoder. A space would be replaced by %20.

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