LinkedIn 101 – How and Why

Presenter: Angela Siefer

http://creativecommons.org/licenses/by-nc-sa/3.0/

Professional Use of Social Networks:

WHY?

• THE most popular professional social network• Easy to get started• Tech cred

Why LinkedIn

Professional Use of Social Networks:

How?

Watch, Listen, Learn

http://www.pyzam.com/funnypictures

Focus on RelationshipsDo business with this guy?

Or with this guy?

• Provide and Receive Warm introductions• Find and Be Found• Always updated contact info

Why Focus On Relationships

Be Genuine & Honest

• Use Search Terms• Add Websites• Edit Public Profile• If appropriate, add Applications

Your Profile 101

• Adding contacts• Use as address book• Jobs search• People search• Updates

Using LinkedIn 101

• Add content to your LinkedIn profile• Upload address book and connect to people

you know.• Write a recommendation.

Homework