Let’s Get LinkedIn

Sandy BlanqueraSocial Boomerang

Why Linkedin?

Linkedin has over 34 million members in more than 200 countries

50% are US accounts 40% of people use Linkedin from work A new person joins every second Your business network = your business asset Executives from every Fortune 500 company

are on Linked-in ~ Linkedin.com 1/09

How should I use Linkedin?

Manage public information about you Grow your network Find clients, service providers, & subject

experts Create and collaborate on projects, gather

data, share files and solve problems Business opportunities and partnerships Learn thru discussions Post job listings ~ Adapted from Linkedin.com 1/09

How is Linkedin effective in business?

Recruiting Finding a job Referrals Building your brand Making a sale Building your network Soft marketing Staying informed

You should know…

Your LinkedIn profile is discoverable through the millions of searches on search engines and on LinkedIn, but only if you complete it.

This may be a first impression of you. Your competitors are using LinkedIn.

Jobs Sales Relationships Business owner

LinkedIn – 3 Steps for Success

1. Create Profile

2. Build Network

3. Engage - groups, Q&A, one-on-one, status

Create Profile

Snapshot

The snapshot is what people see when they search on you.

Name – use a title in your name Title – expand on the title Photo – professional and approachable Updates – change regularly

Linkedin - Profile

Extended Snapshot

List companies you have worked at. Include any community work if a leader. Order your current work Include websites like twitter, blog, etc. Make a pretty profile url

Linkedin – Add links & contact settings

Profile Summary

First sentence about the work you do. Few sentences about your company and

what it does Segment rest of summary by topics –

functional skills, community work, etc.

Linkedin – Profile Summary

Specialties

Use keywords to enable people to find you in searches.

Put as many as you can. Be pithy.

Linkedin – Specialties

Linkedin - Job History & Description

Linkedin – Include Boards/Volunteer Work

Linkedin – Get recommendations

Linkedin – Give recommendations

Build Network

Linkedin – Get connected

Get connected Search for people by name, company, college,

organization, key words Linkedin will also suggest connections Upload contacts from Outlook Search the people connected to one of your

connections Search people in groups

Linkedin – Get Connected

Search on key words Save searches Reuse

Use applications

Create Events

Linkedin - Engage

Ask questions Answer questions Ask for advice Engage in existing dialogue On the Home page, check out people’s updates Act on what you see Comment, email, call Make conversations smoother by researching Join groups

Engage

Join Groups

Linkedin – Ask questions

Home Page

Comment on people’s status Read their blog post and comment Send a message in LinkedIn Invite to join similar groups Comment on other apps, like book ap.

Questions?