How can Brands Effectively use LinkedIn to grow their Business

Group 5Sowmya Murthy - FT13246 sowmyamurthy.com

Chandni Gupta – FT13214Joyeeta Mukherjee – FT13428Anita Kala –FT13108 www.anitakala.comVinu Seshadri – FT13291 www.vinsesh.com

Creative Ways To Use LinkedInDesign the profile intelligently

Optimize the company page to engage the audience

Develop a campaign

Create leads

Network Building and Groups

Find new talent and social CRM

Profile Matters!• Complete your profile 100%

for maximum visibility• Upload a profile picture for

authenticity• Request colleagues, friends

and partners for recommendation

• Promote by linking with other SM platforms

Set up LinkedI

n Profile

• Customize the profile URL• Customize the anchor text

with the links on your profile

• Optimize keywords in the summary section, which is indexed by Google; Include high importance keywords

Optimize the

Profile for SEO

http://www.youtube.com/watch?v=0glUGk81Kyg

Optimize Company Page

Banner Images

Careers and Products

Product Recommendations

Featured and Targeted Updates

Visibility on Mobile Apps

Optimize Company Page

Develop a CampaignOptimize Company

Page

Create Great

Content

Attract Followers

Build Your Network

Become an Industry Leader

Traffic, Leads &

Sales

Create LeadsCreate a

LinkedIn group

• Use group to create thought leadership in concerned market.

• Promote and grow the group

Use LinkedIn DirectAds

• Push relevant ads to LinkedIn subscribers targeted by profile demographic information

Answer Questions on

LinkedIn

• Ask and respond to relevant questions on LinkedIn Answers section

• Answered questions shows up in the Network Updates feed for all your connections

• Can win expertise points if your answer chosen as best answer.

Integrate LinkedIn into

your marketing

• If you are presenting at a webinar or trade show invite your audience to network with you or join your group

• Notify all members of your group about an upcoming event

• Redirect these members to your blog or website to convert them into leads

Don’t spam

• Contacting LinkedIn contacts directly can be considered as spam

• Make your message relevant so that people want to hear from you

Network Building• Invite thought leaders,

from the industry to connect with

• Ask and answer questions on LinkedIn “Answers” to establish yourself as a thought leader in the industry

• Update your status frequently for getting noticed

• Link LinkedIn and Twitter accounts; Post LinkedIn status messages to Twitter and pull tweets into your LinkedIn status for leveraging your network

Groups - Creating• Include keywords in the

name• Create a group for the

industry and not your company

• Design the group logo to fit the small standard logo size

• Create a custom webpage for the group on your website ; This will provide more context, engagement and visibility

• Display the group in the Group Directory and on members' profiles

Groups - Promoting

1 •Leverage your existing network: Invite co-workers, past colleagues, and customers to join and start discussions

2 •Promote the group on your website, blog, email newsletter, and social media networks

3 •Invite key industry experts to join and engage

4 •Cross-market to related groups on different social media networks

5 •Integrate LinkedIn into all of your marketing efforts. Every time you do a webinar or go to a conference, notify your group and invite those you meet to join the group as well.

Groups - Managing• Add discussions, news and jobs to create opportunities for interaction

in the community • Use “Most Popular Discussions” to highlight particular content or

offers • Send announcements (e-mails); These will also get added as a

discussion thread for your group and can be marked as a featured discussion for extra visibility

• Import your blog RSS feed if relevant to the group• Make your own LinkedIn analytics to track number of the group size;

track the click through rate of links in your announcements, use a URL shortener with analytics like bit.ly

Find New Talent and Social CRM

Career tab a paid feature in LinkedIn

Showcase your company story and job openings effectively

Show an inside view of what it is like to work at the company

Provide a compelling and attractive value proposition for drawing in potential candidates for employment

LinkedIn the way ahead

National Positions drives 300-500 unique visitors/month from LinkedIn3 times as much as FacebookDrive traffic to your blogs, videos, webinar, presentations and other content

Thank You!!