Business Consulting and IT Solutions

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Matlen Silver Overview

Business Consulting and Technology Solutions

Wealth and Investment Management Expertise

Founded in 1980

Headquarters and Solution Center in Bridgewater, New Jersey

Branch offices in Boston and Charlotte

400+ consultants deployed in 18 states

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Business Enrichment

Product InnovationProduct/Platform Design

Advisory Solutions

Wealth Management Tools

Asset Management Product

Program Management

Platform EnrichmentEnhanced Vehicles

Advanced Reporting/Proposals

Outsourcing Services

Overlay Management

System Integration

Business Creation

New Product Launch

Mutual Funds

Managed Accounts

Hedge Funds

Alternatives

ETFs

New Generation CommerceSales Strategies

Strategic Planning

Client Segmenting

Learning / Coaching

CRM

Business Execution

Operational ExcellenceAccount Maintenance

Operations Automation

Scalable Processes

Back office Streamlining

Core Process ExecutionWorkflow Design/Solutions

Business Requirements

Integration and Refinement

Vendor Selection

Technology SolutionsAnalysis and Data Data Warehousing System Architecture Application Development

Suite of Solutions Product Innovation

Co-creation of product: ideation accelerators, concept labs and launch centers Transform advisory solutions platform and program vehicles Product effectiveness analysis

Platform Enrichment Advisory services and tools development Enrich wealth management platforms Operational excellence process management

New Product Launch Business plan development – strategy and tactical action items Managed Accounts, Mutual Funds, ETFs, Annuities, Alternatives Hedge Fund entry into managed solutions

Next Generation Commerce Visionary strategic sales plan development Create client segmentation approach Wealth management education / coaching CRM development including management reporting

Operational Excellence Middle and Back Office enhanced processing: QA assessment, planning, execution and automation Enterprise Data Collection Integration and Implementation Management

Core Process Execution Craft leading operations workflow and design Build requirements, design reports Vendor selection for outsourced services

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Why Matlen Silver

Business Consulting aligned with IT Solutions Proven Delivery Excellence 25+ years hands-on experience in Wealth / Investment Management Best Industry Practices Next Generation Thought Leaders Focused on building our clients’ business

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Clients

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Biographies

Lisa Messina, Managing Director – Financial Services

Lisa joined Matlen Silver to spearhead our Business Consulting Advice and drive the Financial Services practice. With over 25 years experience, her expertise in investment management and wealth management provides our clients with in-depth resources, focused on achieving our clients’ goals. Her expansive industry knowledge crosses managed accounts, mutual funds, ETFs, annuities, retirement solutions and more. Prior to joining to Matlen Silver, Lisa was the Head of Managed Accounts at TIAA-CREF, successfully driving the managed accounts business including unified managed solutions and mutual fund wrap through financial advisors. There she developed the business model, implemented the sales plan and delivery, built operations/trading, and trained/coached financial advisors around the solution offerings. In addition she worked with compliance and legal in her role. Earlier, Lisa was Director of Managed Accounts at New York Life Investment Management, where she was responsible for building the business from the ground up. Her focus included operations/trading, national accounts, distribution strategies, marketing collateral and web delivery. Prior to that, Lisa was Managing Director at Furman Selz Capital Management, a boutique investment manager offering products to the institutional and retail marketplaces. Furman Selz was one of the first managers in the managed account arena. There she focused her efforts on managed accounts, hedge funds, and institutional accounts. Lisa received her MBA – Finance from Pace University and her BS – Finance from St. John’s University. Licenses: 7 and 66

Ron Touretzky, Managing Director – IT Solutions

Ron has over 30 years of technology, project management, and consulting experience in IT.  He is currently the Managing Director for Matlen Silver’s Solutions Group where his duties include providing corporate oversight of multiple IT projects as well as direct management of projects which do not fall under an existing practice.  Ron’s consulting experience in both technical and management roles have provided him with expertise in financial services, life sciences, manufacturing and telecommunications.  Ron has been a speaker at national technical conventions on the subject of programmer productivity and is the primary author of “5”, Matlen Silver’s Framework for Business Initiatives. 

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Project Briefs

Wealth Management Group - Global Financial Services Firm – Enhancing the Managed Account Platform

The managed account platform, for separately managed accounts, was under development utilizing the services of a third party provider. The platform lacked the appropriate number and selection of investment vehicles, in the form of separately managed accounts, to meet the demands of both clients and financial advisors. The turnkey asset manager program eased the path for investment managers to offer their portfolios through the platform, providing an open architecture solution. The Matlen Silver Group’s goal was to enhance the platform through the addition of investment managers’ separately managed accounts utilizing the program relationship. Working with additional teams, we assisted with coordinating and balancing the needs of multiple stakeholders in the delivery of the platform. With this, the platform had an increase in the initial depth and breadth of product offering for clients and financial advisors.

The Matlen Silver Group (MSG) engaged to perform the following services including facilitating the needs of multiple groups. This included building consensus, facilitating strategy and helping to define the project rollout:

-utilizing the platform, added additional investment managers’ separately managed accounts to the separately managed account platform

-scope included defining the number and type of separately managed accounts to be added with critical dates for additional offerings

- coordinated all project responsibilities related to the product office and sales force, including: finalizing manager tiering, supporting product data, marketing materials and the research website UI for all products, including SMAs, mutual funds and limited partnerships.

-prepared/wrote investment manager information which may include “How To Use” guide, manager profiles, communications regarding the rollout, including the rollout plan.

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Project Briefs

Hedge Fund of Funds Firm – Assess the Managed Account Arena to Build Retail Presence

We engaged with a hedge fund of funds firm to study and assess the viability of entering the Managed Account Arena, with a focus of capturing retail assets. Entering a new environment can lead to additional distribution channels, growth of assets under management, and spreading risks amongst a variable client set. This assessment began with a detailed understanding of the client’s current business model, sales approach, and product structure. The clients’ product set consisted of 3c-7 and 3c-1 fund structures. We developed a managed account strategy, sales approach and pitch material to begin conversations with regional broker/dealers, hedge fund managed account platforms, and investment firms that structure product for the alternative space. Matlen Silver’s deep experience and extensive relationships in the managed account arena, led to several detailed meetings with external firms interested in reviewing the products for possible inclusion in their hedge fund managed account platform. Our client’s learning curve was greatly shortened and enhanced through these conversations with Matlen Silver’s professionals and retail distributors. Our assessment and approach to the managed account business led to a clear understanding of the retail marketplace’s requirements, additional product launches such as feeder funds and ’40 Act product, and a new introduction to an investment firm seeking additional alternative manager partners to grow their asset base.

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Project Briefs

Investment Management Firm – Enhancing the Managed Account Platform to the Self-Investor

Our client, a three year old new generation open architecture managed account platform housing both publishers and investment managers, required our services to enhance and alter their business model as they approached the self-investor market space. The platform ‘s roots, as a new wave platform differentiating itself from the wealth management firms, allowed investors to mirror trades of publishers. It then grew into a platform attracting assets seeking professional investment management. Our tasks included gathering data around the market space of the self-investor, developing the business plan and approach to attract investment managers to the platform, create pitch materials, engage with asset managers, as well as provide direction to the client service, manager relations, marketing/branding team and on-line partnership area to grow the business and attract assets. In addition our responsibilities included: developing the fee structure, assisting operations around platform architecture, creating sales materials, and being the voice of the firm in the marketplace.

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Project Briefs

Broker / Dealer – Impact Analysis

Matlen Silver was engaged by the online marketing department to perform an impact analysis of migration from Seibel to Salesforce.com.  Matlen Silver mapped all high-level business processes and researched the last four years of Seibel customizations.  Analysis of this data produced 18-specific areas that would incur extensive changes and costs in their migration to Salesforce.com. This supported cost-sharing negotiations with Salesforce.com as well as other divisions.

Major Broker / Dealer – Wealth Management Reporting

Initiated programs to motivate the FA's to better capitalize on the high wealth market segment through increased offerings and better levels of service. A key service at the FA's disposal is the ability to manage the client portfolio using various software applications. In extending this service to a higher level of function, the FA's desired to convey the financial information in these complex financial portfolios to their high wealth clients. Matlen Silver worked to implement a full service UI tool for FA's to perform account-modeling scenarios. In addition, a comprehensive suite of reports was created to dynamically generate client reports. FA’s are now capable of producing 'what if' scenarios for portfolios and generate complex, highly informative and visually appealing graphs and charts for their clients.

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