Linked In Presentation KW
36
Presented by Jessica Swingle KW Tech Committee
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Transcript of Linked In Presentation KW
Presented by Jessica Swingle KW Tech Committee
Why Linkedin?
• Average age = 43
• Average age = 43 • Male/Female = 54%/46%
• Average age = 43 • Male/Female = 54%/46%• College Grad = 77.6%
• Average age = 43 • Male/Female = 54%/46%• College Grad = 77.6%• Business Decision Maker = 49%
• Average age = 43 • Male/Female = 54%/46%• College Grad = 77.6%• Business Decision Maker = 49%• Average Household Income = 107,278
• Average age = 43 • Male/Female = 54%/46%• College Grad = 77.6%• Business Decision Maker = 49%• Average Household Income = 107,278• Household Income $100K+= 51.8%
30 Second Bumper Sticker
After reading the first paragraph of your summary, you want the
reader to say “I’d love to meet this person.”
Experience
• Does it help tell/support your story?• Does it increase credibility?• Does it make it easier for people to find me?
Profile• Where’s the beef? (brands, qualifications,
certifications, education• Tell your story completely & fully – more than
a resume!• Become searchable • Check out your competitors • Share your UNIQUE experience
Recommendations
If you want to have a great Monday morning, sit down
Sunday and write 3 or 4 recommendations for other
people, totally out of the blue.
Network Statistics
The majority of books and blogs on the subject of networking say most people
have between 200-250 people they consider trusted professionals.
Get them on Linkedin!THEY have #1s and #2s!
- Wayne Breitbarth
Approaching your network for assistance is a declaration of your desire to succeed.
After all, you don’t go through the McDonald’s drive-thru and say “Give me
some food.”
After all, you don’t go through the McDonald’s drive-thru and say “Give me
some food.”
You are specific – “I would like a Big Mac, large fries and a small shake.”
- Frank Agin & Lewis Howes, “LinkedWorking”
The Connections Debate
Quality vs. Quantity?
LinkedIn is a tool.
No different than a hammer, which is only as good as the person
swinging it.
-Wayne Breitbarth, The Power Formula for LinkedIn Success
Action• 30 minutes in the morning – 30 minutes in the
evening. • Invite 5 important/influential/interesting
people to my network each week.• Email and ask a compelling question to 3
people I want to know better.• Update my status every two days.• Develop one question per week. • Answer 3 questions per week.• Recommend one person per week.
Books
• The Power Formula for LinkedIn Success, by Wayne Breitbarth
• Using LinkedIn, by Patrice-Anee Rutledge
• LinkedWorking, by Frank Agin & Lewis Howes
