2nd Level LinkedIn Workshop

Leveraging Social Media during Your Job Search

Linkedin

The Power of

Networking

“The internet ‘IS’ a poor substitute for real human interaction, though it does facilitate (or enrich) relationships I'd never have been able to have without it.” Brad F.

LinkedIn Objectives

✻Leveraging LinkedIn as a tool to facilitate:⇢Networking⇢Company research⇢Interview preparation

3

10

About LinkedIn

✻Networking tool for professionals✻90 million subscribers - World wide✻Based on 3 degrees of separation✻300,000+ recruiters✻Provided public profile✻More connections=greater search capability✻Used by: customers, personnel departments,

recruiters, associates, friends...

5

LinkedIn Network

✻What is the value of a large network?⇢Greater opportunity to find contacts in

your target companies⇢Greater opportunity to help connect others to

their target companies⇢More contacts results

in higher placement in search engine results

6

LinkedIn Network

✻Who should I connect to?⇢Current and previous contacts⇢Supervisors, subordinates

and colleagues⇢Vendors and customers⇢Classmates⇢New networking contacts

7

LinkedIn Network

✻What is the goal for new networking contacts? ⇢Set up one-on-one or informational

meeting⇢Ask how you can help them⇢Ask to connect on LinkedIn⇢Ask for new contacts!!⇢Get a new advocate

8

Searching on LinkedIn

✻ People search⇢Find friends and colleagues from your past

✻ Job search✻ Advanced search

⇢Companies⇢Location⇢Titles (Recruiter, Talent Acquisition,

Human Resources)⇢Employees in your network⇢Keywords⇢Industry

9

Networking to Target Companies

✻ Networking⇢Join groups pertinent to your function and

industry⇢Look for and attend events for the groups⇢Look for members at target companies to

network to✻ Job Boards

⇢Monster, CareerBuilder, Ladders, Dice, Job Finder, indeed.com, Jobs.com

⇢Look up these in LinkedIn to see who you are connected to

10

Call to Action

✻ Build and/or strengthen your profile✻ Meet people and build your network✻ Search your target companies✻ Research in preparation for interviews✻ Talk to hiring manager if possible✻ Take friend or colleague out to lunch

⇢Ask about the company⇢They can pass your resume to hiring

manager or recruiter✻ Many jobs are not posted

Network.....Network.....Network11

Company Research & Interview Preparation

✻Look at company info on LinkedIn Check out Company Buzz Application on LinkedIn

✻See what groups key contacts belong to, and follow their discussions

✻Follow key contacts on Twitter and Facebook.

✻Learn what their hot issues are✻Search company names and products on

Twitter and Facebook 12

Company Research & Interview Preparation✻ Use companies and groups searches to look for contacts leading to

target companies

13

This is the company search screen.

15

16

Incorporating Internet Into Job Search

✻ Network into company! Do not rely on submitting resume only

✻ Apply at Company website whenever possible✻ Find better opportunities on websites which cost

employers less and/or employers can use to network and promote their company

17

TIPS IF YOU’RE USING JOB SEARCH ENGINES/JOB BOARDS

Also, Professional Association Websites Often Have Job Boards for Members

Additional Research Sites

✻ Research Company (Challenges, future of industry, competitors, mission & goals)

✻ Research people (Company goal setters, who’s interviewing you & what they’ve been tasked with)

✻ Corporate website – Corporate Governance info

✻ Business news sites and trade publications✻ Company profile/analysis websites✻ Trade/professional associations ✻ Officers, committees, conference/exhibitor

speaker bios

18

Better Prepare for Interview By Performing Online Research