Linked In How Do Nov24 Jm
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Transcript of Linked In How Do Nov24 Jm
LinkedIn: Helping the worlds business professionals become more successful and productive
Agenda LinkedIn background You- the individual 4 ways to leverage LinkedIn Questions
Overview and Scale
Globally
52 million professional members
Regionally
12 million EU professional members
Locally
3 million UK professional members
No 1. business/knowledge network
The Vision: Connect the world’s
professionals to make them more successful.
Why? Individuals professionals make a company whole The knowledge retained by these individual professionals can make
or break a company When individual professionals share their knowledge with others,
companies grow strongYou could say; As individual professionals become more successful, so do the
companies who employ them.
Every individual is now an entrepreneur
Your name & your reputation = your brand
Your salary = your revenue
Your skills & experience = your advantage
Your online profile = your business listing
Your network = your R&D, sales & marketing departments
4 ways to leverage LinkedIn
1. Leverage your best asset: your own people
Social profiles put human faces on your company
Photo Current and
Past Recommende
d Questions
and Answers Summary Connections
Share and collaborate
Employees can better connect with and serve customers and each other:
- Share presentations
- Collaborate on projects
- Showcase blog feeds
- Share travel plans
- Track company buzz
Your people in your company
Leverage Your Most Important Asset: Your People
Your people make your brand relevant to your customers
Authenticity:
1.Who recommends this person?
2.How am I connected to them?
4 ways to leverage LinkedIn
1. Leverage your best asset: your own people 2. Listen to – and learn from – your customers
Listen to the conversations
Platform to solicit advice from peers
Full Transparency
Members earn expertise
Over 700 questions submitted daily
Over 3,000 answers provided daily
Listen to the conversations
Join or create groups
Over 300,000 User-created Groups on LinkedIn
Over 1,000 created daily
Over 6M LinkedIn members belong to a group
Over 1,000 related to “Small Business”
IAB UK
Professionals Seeking Advice
1. Leverage your best asset: your own people 2. Listen to – and learn from – your customers 3. Target and engage your customers
4 ways to leverage LinkedIn
Social profile data enhances targeting… Target segments
of customers based on user-supplied profile data
Profile data provides higher level of targeting accuracy than “registration” data
Deliver more relevant content to specific audiences
Geography
Seniority
Profession
Industry
Groups
For brand presence
and creative strategy
Pre- and post campaign data will help us understand which creative resonates with which customers, across the web
This will help improve the quality of online creative
For small businesses and start ups
1. Leverage your best asset: your own people 2. Listen to – and learn from – your customers 3. Target and engage your customers 4. Join the conversation and add value
4 ways to leverage LinkedIn
Involve yourself and share
Engage your customers in dialogues
Internet Users
Help make people more successful
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