LinkedIn for Knowledge

teamsand

lawyers

Hélène Russell©TheKnowledgeBusiness

What will I cover?

• Basics•Profile•Company pages•Endorsements and recommendations

• Engaging with others•Share news and thoughts•Commenting and liking•Discussion groups and learning

Why spend time on LinkedIn?

• 200m+ members• Focus on business• Business networking

• 61% use LinkedIn as their primary professional networking site.

• 35% access LinkedIn on a daily basis.• 67% access LinkedIn at least weekly.• 81% of LinkedIn users belong to at least one group.• 52% participate in group discussions.

Profile

• Job description•Photo•100% complete

Company pages

• Improving your company page•Following other company pages

Endorsements & Recommendations

•Endorsements• Easy to do, but valuable?

•Recommendations• Requires thought and effort• Approved before posted

Comments and Likes

• Easy way to engage• Visibility• Keeps you informed about the debate

Learning and Discussions

• Search topics, get notified• Join relevant groups or start one• Discussions•Start• Join/comment

•Building relationships

Be strategic

• Focus on why• Set aside time• Measurement?

Discussion points

• What is your purpose for being involved in LinkedIn? What 3 things are you going to do now to further that purpose?

• What top tips can you share with the group?• What groups do you recommend? How do

you choose a good group?• How do you get over an unwillingness to

contribute?• How do you make time?• What benefits have you seen?

1 day LinkedIn Masterclass coming in May.

Join the mailing list for details.