Linked in for knowledge teams and lawyers
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Transcript of Linked in for knowledge teams and lawyers
LinkedIn for Knowledge
teamsand
lawyers
Hélène Russell©TheKnowledgeBusiness
What will I cover?
• Basics•Profile•Company pages•Endorsements and recommendations
• Engaging with others•Share news and thoughts•Commenting and liking•Discussion groups and learning
Why spend time on LinkedIn?
• 200m+ members• Focus on business• Business networking
• 61% use LinkedIn as their primary professional networking site.
• 35% access LinkedIn on a daily basis.• 67% access LinkedIn at least weekly.• 81% of LinkedIn users belong to at least one group.• 52% participate in group discussions.
Profile
• Job description•Photo•100% complete
Company pages
• Improving your company page•Following other company pages
Endorsements & Recommendations
•Endorsements• Easy to do, but valuable?
•Recommendations• Requires thought and effort• Approved before posted
Comments and Likes
• Easy way to engage• Visibility• Keeps you informed about the debate
Learning and Discussions
• Search topics, get notified• Join relevant groups or start one• Discussions•Start• Join/comment
•Building relationships
Be strategic
• Focus on why• Set aside time• Measurement?
Discussion points
• What is your purpose for being involved in LinkedIn? What 3 things are you going to do now to further that purpose?
• What top tips can you share with the group?• What groups do you recommend? How do
you choose a good group?• How do you get over an unwillingness to
contribute?• How do you make time?• What benefits have you seen?
1 day LinkedIn Masterclass coming in May.
Join the mailing list for details.