Linked in for knowledge teams and lawyers

11

Click here to load reader

description

This is a short presentation about using LinkedIn for knowledge teams in the legal sector and for lawyers, covering getting the basics right and beginning to interact and join the conversation.

Transcript of Linked in for knowledge teams and lawyers

Page 1: Linked in for knowledge teams and lawyers

LinkedIn for Knowledge

teamsand

lawyers

Hélène Russell©TheKnowledgeBusiness

Page 2: Linked in for knowledge teams and lawyers

What will I cover?

• Basics•Profile•Company pages•Endorsements and recommendations

• Engaging with others•Share news and thoughts•Commenting and liking•Discussion groups and learning

Page 3: Linked in for knowledge teams and lawyers

Why spend time on LinkedIn?

• 200m+ members• Focus on business• Business networking

• 61% use LinkedIn as their primary professional networking site.

• 35% access LinkedIn on a daily basis.• 67% access LinkedIn at least weekly.• 81% of LinkedIn users belong to at least one group.• 52% participate in group discussions.

Page 4: Linked in for knowledge teams and lawyers

Profile

• Job description•Photo•100% complete

Page 5: Linked in for knowledge teams and lawyers

Company pages

• Improving your company page•Following other company pages

Page 6: Linked in for knowledge teams and lawyers

Endorsements & Recommendations

•Endorsements• Easy to do, but valuable?

•Recommendations• Requires thought and effort• Approved before posted

Page 7: Linked in for knowledge teams and lawyers

Comments and Likes

• Easy way to engage• Visibility• Keeps you informed about the debate

Page 8: Linked in for knowledge teams and lawyers

Learning and Discussions

• Search topics, get notified• Join relevant groups or start one• Discussions•Start• Join/comment

•Building relationships

Page 9: Linked in for knowledge teams and lawyers

Be strategic

• Focus on why• Set aside time• Measurement?

Page 10: Linked in for knowledge teams and lawyers

Discussion points

• What is your purpose for being involved in LinkedIn? What 3 things are you going to do now to further that purpose?

• What top tips can you share with the group?• What groups do you recommend? How do

you choose a good group?• How do you get over an unwillingness to

contribute?• How do you make time?• What benefits have you seen?

Page 11: Linked in for knowledge teams and lawyers

1 day LinkedIn Masterclass coming in May.

Join the mailing list for details.