bui lding digi tal presence

how to make linkedin work for you

for college students and recent grads

s a m p l e d e c k

billions upon billions of searches

are done on linkedin every year

presence on linkedin (or lack of it) can

make and break first impressions

linkedin profiles rank near the top

of page one search return

two professionals per

second join linkedin daily

why linkedin

is a big deal

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linkedin gives students and grads a professional

global place to promote themselves

48% of recruiters post

jobs on linkedin and

nowhere else on social

media.

- bizmedia

98% of recruiters use

social media to find talent

and fill jobs.

- media post

game

changers

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73% of job seekers aged

18-34 found their last job

through a social network.

- pinstripe

80% of hiring companies

use linkedin to find talent.

- smart recruiters

77% of all jobs are posted

on linkedin.

- social media today

start building your professional

presence now!

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42% of hiring

managers

say they view

volunteer

experience as

equivalent to

formal work

experience.

- linkedin

contact info headline summary

job experience endorsements

recommendations education

presentations publications

projects honors & awards

languages test scores

volunteering & causes

quick start

add professional looking photo

profiles with photos are 7 X’s

more likely to be viewed

claim your custom URL

show you are serious about

building a sharp online presence

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fill in all the blanks and links

enter contact info and add any

other sites or social accounts

you can attach to professionally

6

Brandon Bett

Senior at U of W-Whitewater majoring in Marketing

Brandon Bett

Senior Year Marketing Major with B2C social business

experience seeking June 2014 job placement

position the brand called you

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social business etiquette 101

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comments you make

on linkedin pages will

post to your home

page feed, and may

show up in search

rankings

stay true to your

experience, seek

advice, ask for help,

show gratitude and

always be real

mean

profane

tactless

negative

tasteless

dishonest

controversial

personal stuff

learn more now

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We work with career services to tailor best

programs to their needs via lectures, workshops

and course development.

Young Professionals

For College Students & Recent Grads

Students learn how to create and build a polished

professional presence on LinkedIn, establish

credibility, how to network contacts, seek job

opportunities and what “social in the workforce”

means today.

Extra Credit

For College Professionals & Team Leaders

Your campus staff is one of your most valuable

assets. We teach department teams how to

optimize their LinkedIn presence and unleash

brand advocacy across their workforce.

5 Reasons Why LinkedIn 101 Should Be

Standard Curriculum

learning curves

Multi Edge Media principals, Mary

Toomey and JJ Rusch, help

companies and professionals craft

digital presence and social

business strategies.

Toomey, a LinkedIn Certified

Trainer and Veteran Sales Pro,

and Rusch, a Creative Marketing

Strategist and former Publisher,

are on a mission to help others

find their multi edge.

As mothers of teenagers, the duo

is passionate about helping

students look their professional

best online.