Linked in for business 7 secrets to start sales conversations - #linkedwin
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Transcript of Linked in for business 7 secrets to start sales conversations - #linkedwin
© 2015 Mark Stonham
for Business
7 Secrets to Starting Sales Conversations using
See also: How to Turbo-charge your Profile
Connecting LinkedIn with Sales - #LinkedWin
[email protected] LinkedIn ProfileTwitter @markjstonham
© 2015 Mark Stonham
7 Secrets to Starting Conversations Using
1. Your Headline – How to get Found!
2. Searches and Saves
3. Targets and Touches
4. The LinkedIn Dashboard
5. Status Updates
6. Articles and Actions
7. Teamwork and Referrals
© 2015 Mark Stonham
The ‘Y’ of LinkedIn
© 2015 Mark Stonham
1. Your Headline – How to Get Found!
120 Characters – Positioning, Customer Value, KeywordsMake it clear, keyworded and intriguing
© 2015 Mark Stonham
Headline examples
MD of XXX – Saving Money and Improving Quality for the Public Sector
CEO XXX - Event Technology Provider - Improving Audience Engagement
CEO, XXX: Optimising product, content and journey
Head of Business Development - Mobilizing Enterprise Business Applications
International Executive Consultant - multi-cultural transformation
Business Growth Coach to small businesses around Bath & Bristol
iPhone App Developer – Mobile App design – specialist in transactional apps
© 2015 Mark Stonham
Action: Maximise headline impact and views
© 2015 Mark Stonham
2. Searches and Saves
What characterises your ‘Ideal Customer’?
❏Skill & location?❏Job title & location?❏Company & Job title?❏Interest/Group?
Build a list in LinkedIn: Search, Save, Tag
© 2015 Mark Stonham
© 2015 Mark Stonham
© 2015 Mark Stonham
© 2015 Mark Stonham
Action: Find 20, 50, 100 people who meet criteria & save them into a TAG group
© 2015 Mark Stonham
Now that you’ve built a Target List, you could just send a standard impersonal invitation.
Better to find a bridge or some common ground:
❏Check their recent activity❏Comment or Share one of their pieces❏See who you know in common❏Are they on Twitter?❏Send them a link to something you wrote
Connection isn’t necessarily the objective - talking might be!
3. Targets & Touches
© 2015 Mark Stonham
© 2015 Mark Stonham
4. LinkedIn Dashboard - Conversation ‘Hub’
© 2015 Mark Stonham
© 2015 Mark Stonham
© 2015 Mark Stonham
© 2015 Mark Stonham
© 2015 Mark Stonham
4. LinkedIn Dashboard - Conversation ‘Hub’
Action: Check once or twice a day for conversation opportunities
© 2015 Mark Stonham
5. Status Updates
© 2015 Mark Stonham
© 2015 Mark Stonham
6. Articles & Actions
© 2015 Mark Stonham
© 2015 Mark Stonham
© 2015 Mark Stonham
© 2015 Mark Stonham
Action: Start commenting on people’s articles, and then write your own.
© 2015 Mark Stonham
7. Teamwork & Referrals
© 2015 Mark Stonham
Action: Develop a Power Group on LinkedIn and help each other to succeed.
© 2015 Mark Stonham
7 Secrets to Starting Conversations Using
1. Your Headline – How to get Found!
2. Searches and Saves
3. Targets and Touches
4. The LinkedIn Dashboard
5. Status Updates
6. Articles and Actions
7. Teamwork and Referrals
© 2015 Mark Stonham
Support, Services & Training offered:
LinkedIn Pocket Guide
LinkedIn Profile Rewrites
LinkedIn Masterclass for Business Owners & SalesOne Company Course
Half day [email protected]
07980 929896 @markjstonham
#LinkedWin
www.wurlwind.co.uk