Linked in business_network_apurv
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17-Oct-2014 -
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Transcript of Linked in business_network_apurv
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Let’s Do Business : LinkedIn Presented by Apurv Modi
Apurv has an exceptional experience with excel startups like Crafitti consulting, Qutesys infosoul, Webworldexpress.com, The Global Technopreneur and many others . Marketing and Sales strategy, International relationship and branding for startups are his proficiency plots . He was one among the influencers of IIM Bangalore - NSRCEL Group ( Crafitti Consulting team). He is and exceptional leader, demonstrator, trainer on Social Media Marketing / Digital Marketing concepts since half a decade. Apurv is known for his simplistic and inquisitive leading style, which motivates people to think out-of-the-box. It goes without that saying that Apurv has a deep passion for Entrepreneurship and Digital Marketing. He is a regular invited speaker at various Digital Marketing conferences and his previous speaking engagements include speaking at TGT - Networks, an ultimate platform for entrepreneurs. Apurv is an Engineer and MBA. Apurv is Working as a Manager – Business Alliance in PARC Technology Research Lab (P) Ltd.
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Is LinkedIn Still Relevant?
More than 100 million professionals worldwide on LinkedIn, with executives from every Fortune 500 company The average member is a college-educated male between 25 and 54 years old. Over 40% of members are manager level and above; more than 25% are senior executives. Money.cnn.com 4,000+ healthcare recruiters on LinkedIn
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How are Professionals Using It?
Top level executives industry networking (22%) promoting their businesses (20%)
Middle management professionals keep in touch with other people (24%) industry networking (20%)
Entry level employees job searches (24%) co-worker networking (23%) Forbes.com
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So What Can I Do On It?
• Broaden your network
• Create a brand for yourself
• Make valuable connections to excel in
your current job
• Help you take the next step in your
career path
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How Do I Maximize My Time?
• Develop a full, robust profile that meets
your current needs
• Create a valuable network
• Engage in the right groups
• Use shortcuts to manage your time
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Maximize Your Profile
• Fill out your profile completely (including
a photo)
• Reorder your profile so the most
important details show first
• Take your recommendations seriously
• Set up a unique URL and go public
(linkedin.com/in/yourfullname)
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Maximize Your Profile (Cont.)
• Before, your LinkedIn profile served as your online resume. Now, it serves as your online professional persona
• Think before you include every job you’ve had – will this get me to where I want to go?
• Think like a search engine. LinkedIn is based on algorithms. Flood your profile with what gets you to the top of the search
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Maximize Your Network
LinkedIn is NOT about the NUMBER of
connections you have, but the VALUE of
those connections.
• Can someone with 1,000+ connections
confidently reach out to all of them?
• Build a strong core group (start with
current and former colleagues) and
develop those relationships
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Maximize Your Engagement
Groups are a GREAT resource – but they
need to be the right groups
• Associations and industry groups
• Alumni groups from your alma maters
(bonus if they’re specific to your field)
• Above all, seek recognized, moderated
groups. Members have been pre-
screened. Content is more valuable.
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Maximize Your Time
LinkedIn introduces a lot of new tools – many of which do not provide lasting value. Stick to the basics • Work your email settings to your
advantage • Use an account aggregator like
TweetDeck or Hootsuite to check your main social accounts at the same time (Facebook, Twitter, LinkedIn)
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Maximize Your Money
I have yet to see a for-fee membership
category that’s worth the money
• You get out of it what you put into it
• Yes, it’s all online, but the basic
networking rules still apply
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Let’s Do Business Presented by Apurv Modi
Apurv is Working as a Manager – Business Alliance in PARC Technology Research Lab (P) Ltd.