Linked In Boot Camp101

Getting Started…Making Connections

Doreen Nicastro, MPH

Social Media [email protected] www.nicastroconsultants.com

Nicastro Consultants-Aligning People with [email protected]

mailto:[email protected]

http://www.nicastroconsultants.com/


What is your name and profession?

What brings you here today?

What about SM SN keeps you up @ night?

What would you like to leave with?

Nicastro Consultants-Aligning People with Technology [email protected]

Introduction-Expectations


Boot Camp Objectives

Introduce the benefits of using LinkedIn

Discuss the value of brand awareness

View and edit basic profile information

Show the next generation business card

Encourage you to use LinkedIn more regularly



Table of Contents

Chapter One: Purpose and Strategy

Chapter Two: Brand Recognition

Chapter Three: Login-Home-Profile

Chapter Four: Profile Summary Information

Chapter Five: Edit Profile Information

Chapter Six: Connections -Networks

Chapter Seven: Advance Searching



Chapter One

Purpose and Strategy



Power of Connection

It is the world’s largest professional network with well over 135m+ professionals around the world as of November 3, 2011

Leverages geography -increases primary contacts

Generates exposure for yourself, your expertise, business and drives brand loyalty

Develops relationships to grow your business and professional development



Benefits

Drives brand awareness and traffic to your website

Builds new business partners

Brings in new leads and opportunities

Connects with former, current and prospective colleagues, business partners

Reaches companies regarding business opportunities



Purpose

Generate awareness and brand

Define your core professional values

Create ten value proposition statements

Determine rational for social media profile

Identify appropriate social networking sites



Strategy Define your core values/message/ include personal

interests

Differentiate yourself-offer-what your audience needs-(focus/differentiator/tag line)

Consistently drive and expand presence across social networking sites including blogging◦ Educate◦ Engage◦ Entertain

Maintain and update them regularly

Nurture current relationships-develop new onesNicastro Consultants-Aligning People with Technology

[email protected]


Values-based Approach

What is your passion? What are your core values? What drives you professionally? Key words which describes offerings SEO Talk about your core strengths Address the following in your profile

summary◦ Who am I?◦ What do I have to offer?◦ How can I prove it with recommendations?



Road Map Create a strong professional profile using that defines your

value and importance

Look for people and companies that share your professional values and interests

Join groups, engage in conversation

Trigger discussions

Ask and answer questions

Talk in terms of solution PAR statements: Problem Action Results



Chapter Two

Brand Recognition



Social Media Branding

Professional HeadlineYour headline -a way to sum up your professional experience virtual

“bumper sticker”* Snap Shot

Your next-generation business card. It is your professional overview with your name, location, current title, past positions, education, recommendations and links

*Jason Alba Jibber Jabber.com



Profile Headings Photo

◦ Make it a professional head shot with no other people in the picture. The photo should identify you quickly

Summary/Specialties◦ This is the section to write about your

professional experience and skills; it is also where search engines search key words (SEO). Take the time to identify your ten key words that describe your best strengths and skills



Control Your Brand



Next Generation Business Card



Professional Headline



Professional Profile

Nicastro Consultants-Aligning People with Technology

[email protected]


Chapter Three

Login-Home- Profile



Login Page



Sign-up Page



Home Page



View Professional Profile



Chapter Four

Edit Profile Information



Basic Information

First Name Last Name Former Maiden Name Display Name Country Zip Code Headline Industry



Profile Headings

Education◦ Displayed in chronological order add degrees,

honors and activities

Additional Information◦ List strengths, values and interests (best practice)◦ List organizations or add an organization badge◦ Add professional honors and awards



Profile Headings

Recommendations◦ Illustrates credibility◦ 360 reviews◦ Shows people enjoying working with you

Contact Settings◦ LinkedIn cares about privacy◦ Make sure to choose type of inquires you will

accept



Profile Headings

Connections by◦ Professional expertise◦ Geography◦ Industry

Questions◦ Industry expert

Groups◦ Research industry and interests◦ Start one



Applications Headings Applications

◦Link blog◦Share presentations◦Show current reading list

Vanity URLS◦Showcase business websites



Chapter Five

Edit Profile Information



Edit Basic Information



Edit Profile Photo



Edit Headline



Edit Summary



View Profile



Chapter Six

Connections-Networks



My Connections



Add Connections



Add Colleagues



Import Connections



Remove Connections



My Network Statistics



Review schools attended

Find former classmates

Add Classmates



People You Know



Chapter Seven

Advanced Search



Advanced Search



Search for Job



Narrow Job Search



Reach out to Connections



Wrap Up

We discussed Purpose and Strategy

Importance of Brand Recognition

How to find Login-Home-Profile

Elements to Profile Basic Information

Ways to Edit Basic Information

How to Make Connections



Like Facebook Business Pagehttp://www.facebook.com/NicastroConsultants

Sign up to my newsletter @www.nicastroconsultants.comLink with me onhttp://www.linkedin.com/in/doreennicastroAsk questions and send comments [email protected]

Feed Back


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http://www.nicastroconsultants.com/

http://www.linkedin.com/in/doreennicastro



Linked In Boot Camp101

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Transcript of Linked In Boot Camp101