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The Ugly Duckling of Social Media AEJMC 2015 Donica Mensing Reynolds School of Journalism University of Nevada, Reno @donica Teaching students to use LinkedIn for reporting and networking
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Transcript of Linked in
The Ugly Duckling of Social Media
AEJMC 2015Donica MensingReynolds School of JournalismUniversity of Nevada, Reno@donica
Teaching students to use LinkedIn for reporting and networking
#FERGUSONFOR QUOTES AND SUCH
LinkedIn: SEC 2015 Report/ Pew
LinkedIn is the largest professional network on the Internet, started in 2003
Owns Pulse, Slideshare and Lynda.com, in a quest to “make the world’s professional knowledge available on LinkedIn.”
3 million active job listings. The company’s vision: To have every job in the world on LinkedIn.
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70% of members are from outside the US; publishes in 24 languages
380 million members; 28% of all American adults online used LinkedIn
#FERGUSONFOR QUOTES AND SUCH
#FERGUSONFOR QUOTES AND SUCH
LinkedIn for Journalists
REPORTING
SOURCING
CONNECTING
RESEARCHING
Use LinkedIn for developing reciprocal relationships with community members (Holton, et al. 2015).
More than 130,000 posts
published every week; one million users publish on
Join relevant groups and search for members by location or job title.
Find experts by searching for
name, company, job title,
location,or industry,
LinkedIn for Public Relations
PROMOTING
TARGETING
CONNECTING
RESEARCHING Use LinkedIn for developing reciprocal relationships with community members (Holton, et al. 2015).
More than 130,000 posts
published every week; one million users publish on
Join relevant groups and search for members by location or job title.
Find experts by searching for
name, company, job title,
location,or industry,
LinkedIn for Networking
NETWORKING
BRANDING
SHARING
BUILDING CONTACTS Use LinkedIn for
publishing and sharing content relevant to specific groups and members.
Actively develop a personal
learning network to support your
current work and future job searches.
Join relevant groups and become an active participant
Create an online profile that
communicates your vision, skills
and interests.
LESSON PLANS
CREATE YOUR OWN PROFILE
JOIN YOUR COLLEGE ALUMNI GROUP
GROW YOURNETWORK
JOIN A GROUP
ANALYZE OTHER PROFILES
IDENTIFY WHAT TO DO AND WHAT TO AVOID
WRITE / PEER EDIT
CHOOSE 3 RELEVANT ALUMNI
WRITE PERSONALIZED
MESSAGES WITH REQUEST TO
CONNECT
READ POSTS FROM GROUPS AND INDIVIDUALS REGULARLY
CREATE TWO RELEVANT POSTS OF INTEREST TO YOUR GROUP/CONNECTIO
NSCONTACT THEM AT
LEAST ONE ADDITIONAL TIME DURING THE
SEMESTER
DEVELOP SOURCE LISTS
IDENTIFY FIVE RELEVANT SOURCES
FOR A STORY OR STRATEGIC ACTIVITY
DEVELOP A TREASURE HUNT TO
DISCOVER NOTEWORTHY
ALUMNI
LESSON PLANS
REVIEW JOB ADS DO AN INTERNSHIP SEARCH
GROW YOURNETWORK III
IDENTIFY FIVE YOU’D BE INTERESTED IN APPLYING FOR
CREATE A LIST OF WHAT YOU’D NEED TO DO TO
BE QUALIFIED FOR THOSE JOBS AT GRADUATION
SEARCH BY LOCATION, TYPE OF
JOB, EMPLOYER
CONNECT WITH EVERY GUEST
SPEAKER, SOURCE, PERSON YOU MEET AT CONFERENCES, PROFESSORS, ETC.
ALWAYS INCLUDE A CUSTOMIZED MESSAGE TO
CONNECT
GROW A PEER NETWORK
CONNECT WITH KEY PEERS YOU MEET IN CLASSES, COLLEGE
ACTIVITIES
CONGRATULATE THEM ON NEW JOBS; KEEP IN TOUCH; HELP OUT
WHEN YOU CAN
YOUR SUGGESTIONS?
LOOK FOR ALUMNI, SECOND LEVEL
CONNECTIONS AT POTENTIAL
INTERNSHIPS
LESSON PLANS
The Ugly Duckling of Social Media
AEJMC 2015Donica MensingReynolds School of JournalismUniversity of Nevada, Reno@donica
Teaching students to use LinkedIn for reporting and networking
