Linkable Markets for Content
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• Linkable Markets for Content • Ross Hudgens, Founder/CEO • @rosshudgens http://siegemedia.com
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Transcript of Linkable Markets for Content
• Linkable Markets for Content• Ross Hudgens, Founder/CEO• @rosshudgens http://siegemedia.com
Question You Should Always Ask:Does This Content Idea Have Enough Strong Prospects?
Are There Enough Websites? (Width)
Spider Blogs Wildlife Blogs
@rosshudgens
Is There Enough Post Frequency? (Depth)
Avg Posts a Day from Wildlife
Blogs
Average Posts a Day From News
Sites
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How Often Are They Pitched?
Pitches a Day Received by
NBC San Diego
Pitches a Day Received by New
York Times
@rosshudgens
Consistent Success = Intersection of Width, Depth & # Of Pitches
Consistent Success = Intersection of Width, Depth & # Of Pitches
Consistent Success = Intersection of Width, Depth & # Of Pitches
Linkable Market Shortcuts
DA of Sites Ranking for “X Blogs” / “X News”
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Linkable Market Shortcuts
# of Page Links to High Ranking
Pages on Top/Middle
Funnel Topics@rosshudgens
Linkable Market Shortcuts
Several Pages With 20+ Links Means That Topic Has Link Intent / May
Attract Links Passively
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Linkable Market Shortcuts
Comparatively, Low #s for Highly Searched
Topics May Show Lack of Linkability
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Broken Link Building Audiences
http://citationlabs.com/linkable-audience-finding/
Broken Link Building Audiences
Link pages are most often receptive to utility driven
content, not entertainment driven content.
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Highly Linkable BLB Audiences
http://citationlabs.com/linkable-audience-finding/
Inclusive vs Exclusive Markets
Inclusive markets frequently link out to content they have pitched to them.
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Inclusive vs Exclusive Markets
Exclusive markets only link out to others in their tight-knit community or
via organic content discovery.
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Inclusive vs Exclusive Markets
Avoid using a cold-pitch strategy for exclusive
markets: it will not work.
@rosshudgens
How to Identify an Exclusive Market
1. A majority of the links to a domain in that market occur from posts that require 3+ hours to create.
How to Identify an Exclusive Market
2. A majority of the links to a domain occur as secondary resources (support for a larger post), not
primary resources (the sole reason for a post).
Example URL@rosshudgens
General Strong to Weak Scale for Common Linkable Markets
City Specific News Outlets
Lifestyle/Entertainment News & Blogs
Link Pages for BLB Audiences
Recipe/Food BloggersPersonal Finance Blogs
Strong
Weak
Is Your Website in a Tough Market? Think Tangential Linkable Markets
In Personal Finance, Tangential Content is the Only Consistent Cold-Pitch Opportunity
Money + City NewsMoney + Career
Money + HRMoney + Business
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Content That Fits Each Website Type
News Data Studies
BlogsInfographicsEntertainmentSome Data
Link Pages
EducationalGuides
How to Break the Linkable Market Rules:
Make something stupidly better than everything else.*
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How to Break the Linkable Market Rules:
*Unfortunately, this doesn’t always work.. but it’s at least a start.
@rosshudgens
