Link, tweet & friend your way to your dream job
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Link, Tweet & Friend Your Way to Your Dream Job
Sarah Rach-Sovich
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Who hopes to…
• Look for work for months…maybe years?
• Find a job that they don’t really enjoy?
• Be unemployed after college?
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The plan for today
• Personal branding• Google: you• Clean up your act• Enhance your online presence• Social media revolution• Utilizing social media to help you land
your dream job
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The process whereby people and their careers are marked as brands.
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• Self-packaging• Creation of an asset
• Appearance• Areas of knowledge
• Uniquely distinguishable• Memorable impression
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What is your brand?
• What is your vision and purpose?• What are your values and passions?• What are your top goals for the next year,
2 years and 5 years?• What 3 or 4 adjectives best describe what
you have to offer?• What are your core strengths?• Who is your target audience?• What sets you apart from the competition?
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Your Brand Is…
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The good news…
While it is difficult to remove every stain…
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Clean Up Your Act
• Play detective
• Start with content you created
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Remove
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Grammar and spelling mistakes
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Enhance Your Online Presence
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Efolio.com
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Wix.com
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Blog
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About.me
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About.me
LinkedInTwitter
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Google+YouTube
About.me
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Proof!
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Social Media Revolution
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Utilizing Social Media to Help You Land Your Dream Job
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• About me section• Link to your resume• Friend & Be Friended• Life Events• Groups & Fan Pages• Post - wisely
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About Me Section
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Link to Your Resume
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Friend & Be Friended
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Life Events
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Groups
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“Fan” Pages
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“Fan” Pages
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Post – wisely
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Post – wisely
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A word picture about privacy settings
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• Follow & Be Followed• Tweet• Re-Tweet• Share • Repeat
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• Jobvite social recruiting survey 2012
93% said LinkedIn is a primary recruiting source
89% said they have hired from the site
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Top 10 LinkedIn Tips
1. Photo2. Headline3. Vanity URL4. 100% Complete5. Connect
6. Recommendations
& Endorsements7. Groups & Companies8. Add PP & Video9. Share content10. Find Jobs
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Do you know where people look first?
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Photo & Headline
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Vanity URL
Your Profile = 100% Complete
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Connect
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Recommendations
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Endorsements
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Groups
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Companies
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Add PP & Video
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Share Content
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Find Jobs
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Find Jobs
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Reminders
• Don’t forget the SOCIAL aspect of social networking & social media
• Find role models• Be positive!• Engage• Consistency is key
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What we have covered
• Personal branding• Google: you• Clean up your act• Enhance your online presence• Social media revolution• Utilizing social media to help you land
your dream job
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Connect with Me!
Sarah [email protected]
www.about.me/sarahrachsovichwww.linkedin.com/in/sarahrachsovich