LINK Success Stories

STRONGER CONNECTION SUCCESS STORIES

Samples of our work with our wonderful clients (shared with their permission)

Situation Over the last several years, this outstanding organization moved beyond the role of neutral convener to that of a catalyst for driving heath care change. The brand story needed to better reflect this evolution. To this end, the organization selected LINK to create a clear brand strategy & communications plan.

Solution 1.  Established a simple-but-powerful and more appropriate Brand Position focused on “Transformation.” 2.  Brought the brand to life with a significantly shorter and simpler name (which is much easier to say,

use, and remember), visual identity (with Graff Designs), and tagline.

Success “We are very excited to rollout the new Brand Position and identity. These are great tools to help distinguish our role from other local health care organizations and build awareness and recognition of the important initiatives that the Collaborative is leading, to improve and transform health care delivery.”

-- Greg Ebel, Executive Director of the Health Collaborative

(before)

STRONGER CONNECTION S U C C E S S S T O RY

For more information, please contact us at 513.240.8383 or visit LINKTrainingAndConsulting.com

Situation Macy’s Credit and Customer Services launched a corporate initiative aimed at further building a culture of customer-centric innovation. The first step was to educate executive leaders on how to identify, develop, and sell ideas themselves – and how to generate ideas from the teams they lead. Macy’s felt it was best to partner with an external expert. They selected LINK to develop the curriculum and facilitate the training.

Solution 1.  Developed a holistic training plan for the year, with objectives, goals, strategies, tactics and measures. 2.  Created every aspect of a custom full–day workshop titled “Bringing Ideas to Life.” 80+ Directors, VPs,

SVPs and the President participated in small, highly interactive sessions throughout the year. 3.  Reinforced and built on the training principles with a custom series of three 1-hour “Learning Labs.”

Success “LINK has exceeded our expectations. Our collaboration with LINK has been nothing short of fantastic.”

- - Jenna McHugh, Director of Learning & Development at Macy’s

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Today!s lesson . . .

WHAT!S THE BIG IDEA?

How to enroll others in the power of your ideas

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Situation Hamilton County Educational Service Center (ESC) provides quality services to various public school districts in Ohio. Recent legislative actions have dramatically increased competition among, and created opportunity for, the 50+ ESCs in the state. Accordingly, the Hamilton County ESC leaders were keen to crystallize and contemporize their brand, in order to clearly showcase how they differ from all other ESCs.

Solution 1.  Established a simple-but-powerful and competitive Brand Position focused on “Making Life Easier.” 2.  Brought the brand to life with a shorter name, refreshed visual identity (with OOMPH Design,

emphasizing the “S” in “ESC” – which industry members know stands for “service”), tagline, and story. 3.  Developed Copy Guidelines to ensure clear, compelling, and consistent marketing communications.

Success ”Our entire team was energized by the process that Todd lead us through to create our amazing new brand.” -- Karen Muse, Marketing Communications Director, Hamilton County ESC

We’re here to make your life easier. Bring us your challenges; we’ll help you solve them … whether they are in the areas of education, business

or anything else you need. We’ve been helping schools, students, and community service organizations succeed for nearly a century.

How can we help make your life a little easier?


(before)


Situation The SmartLipo Center was operating in an increasingly cluttered and homogeneous market, with many competitors also licensing the SmartLipo name and/or leveraging the nationally known procedure. So the cosmetic center selected LINK to create a clear brand strategy & communications plan to: 1) separate it from competition; 2) capture its full range of cosmetic treatments – well beyond just liposuction – for every area of the body; and 3) give prospective clients confidence that this practice is the best possible choice.

Solution 1.  Established a simple-but-powerful and competitive Brand Position focused on “Trusted Treatment.” 2.  Brought the brand to life with a new name, visual identity (with OOMPH Design), tagline, and story. 3.  Developed Copy Guidelines to ensure clear, compelling, and consistent marketing communications.

Success The new brand resonates strongly with prospective clients, and rises above others in the market. The new name, tagline, and story communicate more clearly and accurately – and the logo captures the right look.

(before)

Welcome to Embody, where you can be confident about your care! At Embody (formerly SmartLipo Center), we care about providing you with the best quality of care.

You will receive the most-advanced cosmetic treatments, by skilled physicians and a supportive staff, in comfortable spa-like setting. All designed to help you look and feel your best.

We call it Trusted Treatment™. And you can count on it.



Situation WONGDOODY is a full-service advertising agency, with offices in Seattle & Los Angeles. This agency, which was featured on AMC’s “The Pitch”, is behind the successful integrated campaign for ESPN College GameDay. WONGDOODY is united by its belief in the Democracy of Good Ideas™, which views every individual as a potential author of a great idea. In order to fully equip everyone to continually lead clients with great ideas, the agency selected LINK to develop and deliver a suite of custom training sessions.

Solution Inspired by the best-selling book Tell Your Clients Where to Go!, LINK created 3 unique and fun workshops: 1) “A Practical Course on Providing Passionate Client Leadership;” 2) “How to Lead Clients by Following the Fundamentals;” and 3) “Productive Teamwork that Leads to Passionate Client Leadership.”

Success “Unequivocally the most successful investment we've ever made in training. We acquired skills and discipline that were immediately actionable, to great success.” -- Ben Wiener, CEO, Los Angeles office



Situation Zynx Health, a subsidiary of Hearst Corporation, is the market leader in providing evidence-based and experience-based Clinical Decision Support (CDS) solutions proven to measurably improve the quality, safety, and efficiency of patient care. The company was launching a breakthrough new suite of services, and selected LINK to brand the portfolio, to accurately reflect the complete offering and the value thereof.

Solution 1.  Established a simple-but-powerful Brand Position focused on “Value” (improved quality at lower cost). 2.  Brought the brand to life with a naming convention that: 1) captures the Brand Promise; and 2) enables

communication of the 6 offerings (e.g., “Value+Process Evaluation” and “Value+CDS Consistency”).

Success “ZynxValue+ is the most valuable Zynx Health solution currently available. It will enable us to continually improve the care we offer our patients and will move us closer to excellence.”

-- Dr. Greg Schroedl, Chief Medical Officer of Northwest Hospital & Medical Center in Seattle, Washington



Situation For over 35 years, Tedia has been a successful, product-driven company that excels in providing high-purity solvents globally for life science, biotechnology, pharmaceutical, laboratory, and industrial applications. Due to its intense focus on product development, however, the company lacked an internal consensus on what the brand stood for. Tedia selected LINK to establish and roll out a clear brand strategy.

Solution 1.  Established a simple-but-powerful Brand Position focused on giving customers “Confidence.” 2.  Brought the brand to life with a communicative tagline, and a compelling brand story focused on the

company’s founder Moon Park (the reason for the “M” in the company’s visual identity, which was previously not communicated nor understood, even by many company employees).

3.  Rolled out the new brand, with helpful materials, to all employees at the company’s annual meeting.

Success The new brand message resonates with all employees, who clearly understand it and can perpetuate it.

The meaning of the “M”... “M” is the heart and soul of Tedia. “M” stands for our

founder “Moon.” In 1975, Moon Su “Richard” Park saw an emerging industry need for higher quality solvents. He created Tedia to meet this demand. Today, Tedia remains 100% focused on Moon’s vision to produce

the world’s best high-purity solvents for analytical chemistry, organic synthesis and specialized

manufacturing applications. When you count on high purity solvents,

you can count on Tedia.



LINK Success Stories

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