Link Building Strategies: 2013 EditionRoss Hudgens, Founder, Siege Media

@RossHudgens http://siegemedia.com

@ROSSHUDGENS

PART ONE: NEW LINK BUILDING TOOLS

BrokenLinkBuilding.com

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Linksy.me E-Mail Guesser

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Scrape Similar

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TinEye

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FollowUp.cc

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PART TWO: LINK BUILDING BY EXECUTING STRATEGY MORE EFFECTIVELY

Generate More Comments

Reduce Visual Distance Between Post-End & Comment Area

Create Visual Annotation of # of Comments in Post Snippet

Generate More Comments

Highlight the Author in Post Comments

Generate More Comments

Notify Posters by E-Mail of Replies to Their Comments

Generate More Comments

Algorithmically Lift Popular Comments to the Top

Generate More Comments

Optimize Post-Conversion for Links

Things to Optimize:• Conversion Page• Post-Conversion E-Mail• Shipment Collateral

20,000+ Citations Received Online!

Generate Influencer Awareness W/ Tweets on Homepage

Create Analytics Referrals with Homepage Feeds

Synchronized Influencer Nurturing

Mass Overlap: Homepage Tweets + Tweet Mentions + Email + Link Roundups

Build A Bigger E-Mail List

Use Scrolling Ads to Funnel to E-Mail Signup

Build A Bigger E-Mail List

Ask For E-Mail Signup in the Comments Ask For E-Mail Signup in the Comments

Build A Bigger E-Mail List

Create Multi-Step Registration Funnels W/ E-Mail Up Front

Build A Bigger E-Mail List

Create New Interest Initiative Pages With Launchrock

Build A Bigger E-Mail List

“Follow”/”Subscribe”CTAs Near Visual Stop Areas

Bring A/B Testing to Social Sharing

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Get More Attention

Post Links Between Text

Get More Attention

Use Stats in Blog Posts.. Everywhere.It Works 100% of the Time

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PART THREE: LINK BUILDING WITH AUTHOR RANK IN MIND

Hire/Engage W/ Writers Authoritative

on a Subject on Google+

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Use Company Accounts as “Nodes”For Personal Account Growth

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Build A Reusable, Authoritative Guest Author

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It doesn’t matter if you have a footprint if you don’t suck.

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PART FOUR: LINK BUILDING WITH MISCELLANEOUS STUFF

Build Fake Products Targeted at Passionate Fictional Communities

Build Fake Products Targeted at Passionate Fictional Communities

Time With Movie Release For Extra Points!

Find The RoundUp Posts

“links of the week”“links of the day”“daily recap”“post roundup”“links roundup”“blog roundup”“posts of the day”“posts of the week”

http://www.google.com/blogsearch

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Create a Public, Sharable Wishlist

Submit Your Sweet Office for Links

http://www.officesnapshots.com

Google Webmaster Tool Crawl Errors

Fix the 404 Errors.. Build “Links”.

Do the Business Development Yourself.

Non-Competitive Link Finder

http://www.seomoz.org/labs/link-intersect

Use competitive link finder analysis for adjacent but similar verticals, not just your own.

Mine The New SERPs

Revisit Old Searches..

Today.

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Capitalize on Failure

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Evaluate link growth of 3rd to 5th page sites using Ahrefs.com. Offer to buy when site

value has receded.

Google The Employee Roster

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Search your employees and/or the employees of your

clients.

Locate missing link opportunities.

Local Links for National Sites

Ex. Directory SearchesLOCATION directoryLOCATION business directory“list of LOCATION sites”LOCATION websitesLOCATION sites“LOCATION sites”“LOCATION websites”“favorite links” LOCATION“recommended links” LOCATION

Ex. Blog/Forum/Comment SearchesLOCATION blog LOCATION forumIntitle:blog LOCATION “LOCATION forum”Inurl:blog LOCATION LOCATION join“Tags: LOCATION” LOCATION group“Filed Under: LOCATION”LOCATION “add comment”

Find Love On Bing

Do your normal keyword searches on Bing.

They have unique (see: bad) results that you may find new opportunities on.

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Build Content With High Search Link Intent

KEYWORD “FACTS”KEYWORD “INFORMATION”

KEYWORD “DATA”

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Guest Post W/ Your Payroll.

Who Do You Pay? Guest Post There.

Ross Hudgens, Founder, Siege MediaSEO Blog: http://rosshudgens.com

Twitter: @RossHudgensE-Mail: Ross@SiegeMedia.com