Wildly Successful Content0%

10%20%30%40%50%60%70%80%90%

100%

Actual Market PotentialActual Market Reach

EVERY PIECE OF CONTENT FAILS TO REACH ITS POTENTIAL.HOW DO WE ADD VALUE, REPURPOSE THE CONTENT

AND CAPTURE THE MARKET REACH DISCONNECT?

WHAT WOULD YOU PREFER?

2% MORE OF 10,000/MO SEARCH VOLUME TERM=

200 VISITORS A MONTH

OR

5% SEARCH SHARE FOR 1000/MO SEARCH TERMBECAUSE YOU KEYWORD STUFFED YOUR TITLE TAG

=

50 VISITORS A MONTH

DO THE MATH.