Link building after penguin

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Link Building After Penguin

Your SEO & Link Building Expert

At SEO Synovation your

European Web Marketing Agency

Call me on +31 6 428 73 480Or email me on

[email protected]

First there was a Panda then came the Penguin. What did these animals do in the Search Engine Optimisation sphere?

Panda and Penguin where both Google Algorithm ranking factor updates.

Panda was concerned primarily with cracking down on thin content, content farms, sites with high ad-to-content ratios, and a number of other quality issues. Panda rolled out over at least a couple of months, hitting Europe in April 2011.

Penguin adjusted a number of spam factors, including keyword stuffing and link building, and impacted an estimated 3.1% of English queries.

There have been several revisions and updates to both Panda (February – April 2011) and Penguin (April 2012) factors since their introductions confirming Google are constantly monitoring.

http://wwww.seosynovation.com/





Hi I’m Minke Oving a Search Engine

Optimisation and Link Building Expert at SEO Synovation a

web marketing agency helping small

and medium sized companies reach

their internet marketing goals. In this Slide Show I’m going to walk you

through Link Building after Google’s Penguin update

Agenda

1. Make a plan: list assets from website content, articles and stories on website.

2. Construct a Contextual Keyword Tree based upon relevancy of a central keyword

3. Create a plan based upon competitors and contextual keyword tree – get backlinks data

4. Strategize & brainstorm as a team and asked where can I get backlines from.

5. Schedule resources to meet plan. Get backlinks slowly.

6. Adapt to failures and re-plan






Explore the data you hold in all your assets like content, articles, images, whitepapers, blogs, customers, or reviews. In fact almost anything that can used as link bait.






Use appropriate third party tools to research competitor links. Relevance and quality are the driving forces here. You need to spread links across major pages with varied anchor text






Ask where can I get good quality links from? Use the contextual keyword tree to gather ideas. Be creative and think out of the box.






Fix an appropriate number of hours and tasks to work slowly and naturally in acquiring links.

Do not do too much too fast. It will hurt you.






What is Anchor Text? It is the clickable word/words usually in blue that point to another URL.






Vary the types of backlinks you get. Spread the backlinks over the website to major revenue producing WebPages. Backlinks types are: brand, URL, Exact Keyword Match and contextual links






Words describing the context of the link in proximity of the clickable link itself.






Target only major revenue producing web pages. Mix the types of backlinks to the WebPages with exact and synonims of keywords relevance to that webpage.






Follow these steps on this slide and the next to execute your strategy






Promote your content through all the marketing channels that touch your prospects






The keywords used in your market and by your prospects are unique to your world, your product and your sphere. Within your marketplace there are link building opportunities using your keywords






Blogging is a tactic to get good quality links.






Article writing works and is a useful source for backlinks






Create good looking badges and ask websites owners to post them on their site. You provide the code and the image badge with appropriate anchor text and URL definitions. Might have to barter.






Create opportunities to interview influencers in industry. Repurpose the interview as a blog post, an article for other, for the press and for video marketing






If you have a emailing list asking questions in a survey and then publishing the results in a white paper posted on your website may bring in good quality backlinks.





We are ready to help you with your link building efforts. We offer transparent services at low cost but high quality.

SEO Synovation is a web marketing that helps you drive traffic to your website so you increase conversions.

Call us on +31 6 428 73 480 or visit our website:

www.seosynovation.com


http://www.seosynovation.com/

Link building after penguin

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