PRESENTED BY:Deepak D.SSiva Jagadish Kumar.MSarthak SharmaSudarshan SHari PrasadMegha sheoran

Linen

Linen is obtained from flax, a bast fiber taken from thestalk of the plant.

The luster is from the natural wax content. Colour - creamy white to light tan This fiber can be easily dyed and the color does not

fade when washed. Linen does wrinkle easily but also presses easily. Linen, like cotton, can also be boiled without

damaging the fiber.

Properties of Linen Allergy-free Absorbs humidity and allows the skin to breathe, Antistatic, antibacterial and low elasticity Linen can be washed many times without alteration. It is able to absorb up to 20 times its weight in

moisture before it feels damp.

Linen Fiber availability

IRELAND ITALY BELGIUM CHINA France Hollond

Linen Yarn cost vis-a-vis other fiber

Linen yarns are represented in linen count / Nm

Linen count NL = 2.8 Ne(Cotton count) Nm= 1.693 Ne

0

100

200

300

400

500

600

700

24s Combed Cotton 24s Viscose 24s Linen

Cost Per Kg (Rs)

Cost Per Kg (Rs)

Linen blends

Linen is blended with most of the fibers such as:

CottonSilkViscose/LyocelWoolBamboo

Linen Uses In ApparelsMens clothing:

shirts, trousers, suits, sweaters, shots

Women’s clothing:tops, shirts, blouse, skirts, scarf

Linen Prices in different apparelcategories for men

Shirt: 45$-70$ Trouser: 55$-80$ Suit: 150$-225$ Sweater: 90$-110$ Shots : 30$-50$

Linen Prices in different apparelcategories for women

Shirts : 30$-60$ Top : 15$-30$ Skirt : 40$-55$ Blouse : 30$-40$ Scarf : 20$-25$

Customer Segment For 100% Linen AGE : 25-50 INCOME: Rs 45,000 and above STATUS: High End People TYPE OF OCCUPATION: Top level executives REGION OF COUNTRY: Hot, Humid climate

Price Range of Shirts: Rs 2500 and above

Customer Segment For Linen Blends

AGE : 25-50 INCOME: Rs 25,000 and above STATUS: Middle Class People TYPE OF OCCUPATION: Middle Mgmt people REGION OF COUNTRY: Hot, Humid climate

Price Range of Shirts: Rs 800 and above

Linen Fabrics : Linen is not directly Blended at Fiber stage.

It is blended during weaving so theoratically anyvariety of blend is possible

100% linen fabrics cost more than Rs 800 per meter for54” width Fabric

Blends are available from Rs 300 meter for 54” widthFabric

Construction for 100% linenQUALITY CONSTRUCTION 10X10 24X24 16X14 28X24 16X16 28X28 20X20 28X28 25X25 36X32 30X30 36X32 40X40 44X42 44X44 44X42 50X50 52X46 60X60 52X52

Construction for cotton/linen &viscose/linenQUALITY CONSTRUCTION 12X12 38X38 20X20 48X48 2/12X2/12 28X28 2/20X12 40X36 2/20X2/20 36X32 2/30X12 50X36 2/40X6 50X36 2/40X8 50X36 2/40X12 50X36

Major Linen fabric Manufacturersin India M/s Jaya Shree Textiles M/s VSM Weaves M/s Bala Vignan Textiles

Major suppliers of Linen Fabric- India

Shre Panchanan Appartment,2nd Floor,2 B,233, CanalStreet, Shribhimi

zED AAR EXPORTS, bhagalpur. BASANT TEXTILE INDUSTRIES.

266, Agraharam Street, Near Annaimary School,Erode, Tamil Nadu, India Zip: 638001

APPAREL BRANDS OFFERING LINENIN INDIAColor Plus,ZodiacLouis PhilippeAllen SollyVan HeusenBenettonBlackberry'sLevisManzoni

Major Suppliers from China Harbin Sunshine Linen Textile (Group) Co., Ltd.

1-5/F, No.119 Changjiang Road, Nangang Concentration Area, Development Zone ,Harbin, Heilongjiang, China Zip: 150090

Anhui Enjoytown Textiles Co., LtdLianmeng Residential Committee, East Suburb Office, Shizishan District, Tongling,Anhui, China Zip: 244000

Hangzhou Hangmin Meishida Printing & Dyeing Co., Ltd.No.1, Renmin Road, Kanshan Town, Xiaoshan, Hangzhou, Zhejiang, China Zip:311243

Shaoxing Seabird Textiles Co., Ltd.Room 407,Building A1, 240 East Yan'an Road, Shaoxing, Zhejiang, China

Haian Lianfa Tangren Weaving Co., Ltd.No. 31,Hai'an Minying Industry and Trade Zone, Hai'an County, Nantong, Jiangsu,China

Strength of linen Market in INDIA Linen came to India in 1949 by Birla fabrics. linen is most suitable for hot countries, and very good

for summer season. Production system is much flexible and can produce

any sort of products. Can be easily imported by indian traders.

Weakness of linen Market in INDIA Linen can not be cultivated in India. Most People give less importence to comfort, and more

importence to money. Less Awareness of properties of Linen. Only few companies are there in production capacity

of linen.

Opportunites of Linen in India Linen texture is more familiar in india. Desginers intrest in linen growing drastically. People are more concentrating on comfort. Brands like Colorplus, Allen solly, Zodiac, Louis

Philippe, Benetton are producing linen fabrics. “Linen Club - The Ramp” by A.B group is promoting

linen exclusively. Travellers are increasing drastically in india, creats an

opportunity to use of linen.

India - Threats Linen has a texture of khadi, which can be easily

producable with very cheap rates in other materials. Imitation of these garments is very easy and, india is

not having very strict rules on duplication of designs.

China’s Advantage in Linen The main points which attract the world to china Large volume of production capacity in both Linen

yarn & Fabric Production. New linen market was opened at Harbin,

(Heilongjiang, China). Area - 20,000 square meters. Capacity - More than 500 dealers and agents.

China has production capacity of Production in china (tonnes) - 103 000

(40,000 to 50,000 tons. In 2000)

Processing amount (tonnes) - 258 600 (100,000 tons in 2000)

Swot Analysis On EuropeanSuppliers

Conclusion

References http://www.binhaitimes.com/flax.html http://www.justlinen.com/ http://www.tradeindia.com/exporters-

suppliers/c691/linen.html http://www.ezilon.com/business/textiles_and_nonwo

vens/linen/index.shtml www.Alibaba.com http://www.zodiaconline.com/ http://www.colorplusonline.com/ http://textination.de/en/tiw/2009/TIW10072009.pdf \

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