Line, WeChat, WhatsApp Marketing by Silver Mouse
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Intro to LINE Marketing Know more about us at silvermouse.com.my
Transcript of Line, WeChat, WhatsApp Marketing by Silver Mouse
Intro to LINE Marketing
Know more about us at silvermouse.com.my
Intro to eCommerceMILO & Silver Mouse
Overview of key media for eCommerce marketing in Malaysia
Branding & Awareness Acquisition & Activation Remarketing & Retention
Print, Broadcast, Outdoor
Display Advertising
Video Advertising
Influencer Marketing
Search Engine Optimization
Search Engine Marketing
Facebook Advertising
Mobile (LINE & WeChat)
Affiliate Marketing
Programmatic Remarketing
Social Media Content
Email Marketing
Mobile (LINE, WeChat, SMS)
Mobile is not an option, but a must!
71% adults in Malaysia own smartphone
18M Malaysians are active mobile Internet users
16M Malaysians are using social media via mobile
47% use of mobile to shop online in Malaysia
Mobile shopping in Malaysia grow 20% in 2 years
50% transactions via iPay88 are using mobile
How to reach out to (acquire) mobile users?
SMS? Spam? Pull Marketing Push Marketing
Opt
-In
Total LINE users all over the world
* As of January 2015
LINE Official Account vs LINE@
LINE Official Account LINE@
LINE Official Account for Brands
Know more about us at silvermouse.com.my
LINE Official Account the B2B marketing solution
LINE Official Account LINE Official Home LINE Stickers
Brands in Malaysia with LINE Official Account
OfflineOnline
Media
Sales
Drive online sales Drive offline sales
Comm + brand engagement
Offline sales + commOnline sales + comm Online + offline sales + comm
Online media
What kind of campaigns can you run on LINE?
Acquisition / Promo Blast Distribute Coupons Interactive Campaigns Survey & Contest
Case study: Effective flash sale channel for #MYCYBERSALE
Case study: AEON coupon distribution via simple contest
Teaser Day 1 Day 2
Day 3 Day 4 Day 5
Case study: BHPetrol e-voucher redemption campaign
Case study: “Scratch & Win” contest by Guardian, Chatime etc.
LINE@ for Small Business
Know more about us at silvermouse.com.my
LINE@ has hit Japan & Taiwan much earlier
Some LINE@ accounts have enjoyed huge success
Self-service platform via web and mobile CMS
Web CMS Mobile CMS
Follow us on LINE! @eCommerceMILO
Download LINE@ from App Store or Google Play
Search for “lineat”
Simple registration & multiple accounts allowed
LINE@ as your marketing broadcast tool
LINE@ key benefits to your business
Mobile-first strategy
Multiple accounts for each outlet
Handle CS via chat (“pm” style)
Publish content for engagement
Broadcast marketing messages
Interactive marketing campaigns
Write to us!
Some of our key clients
