Line, Wechat, Whatsapp Marketing by APAC Venture

35
HOW TO MARKET YOUR BRAND ON WECHAT? SAMUEL SOONG BUSINESS SOLUTIONS DIRECTOR APAC VENTURE (WECHAT PREFERRED PARTNER)

Transcript of Line, Wechat, Whatsapp Marketing by APAC Venture

HOW TO MARKET YOUR

BRAND ON WECHAT?

SAMUEL SOONGBUSINESS SOLUTIONS DIRECTOR

APAC VENTURE (WECHAT PREFERRED PARTNER)

OUR COMPANY

APAC Venture Sdn Bhd is an innovative solutions company that sits at the pinnacle of social media and technology. Officially declared as WeChat’s

preferred partner in Malaysia, APAC Venture strives to take the digital medium to greater heights. Since its inception, the company has developed a

distinguishing trait that allows us to unconventionally think about advertising and how to utilize the power of all mediums while unlocking the true

potential of brands at the same time.

With the aid of our committed specialists, the company has a diverse set of expertise in business development, creative content development,

entrepreneurship, marketing, social media and programming.

Set alongside a solid track record in raising and nurturing multiple brands with its clientele, the company has a vast experience in a variety sectors such

as Education, Entertainment, F&B, Fashion, News, Finance and the list goes on.

WeChat Preferred Partner Avast Distributor

USD 114bil(2015)

31 MILLION

POPULATION

HOW?

PROSPECT CUSTOMERS

31 MILLION

POPULATION

HOW MANY TIMES?

HOW MANY TIMES?

FUNNEL MARKETING

57% OF THE BUYER'S JOURNEY IS COMPLETED BEFORE

SALES BECOMES INVOLVED (CAPTORA, 2014)

PROSPECT CUSTOMERS

31 MILLION

POPULATION

ESSENTIALLY

WECHAT

HOW TO MARKET YOUR BRAND

ON WECHAT?

AwarenessMaking an announcement of a new program.

EG: Product/Promo/Content

InterestCapturing interest with more details of the new program.

DesireThrowing in more candy to turn interest > desire.

ActionFollow through that desire through a call to action.

Drive traffic to master platform, WeChat.

T H E M A S T E R P L A T F O R M :

W E C H A T O F F I C I A L A C C O U N T

1st Tab: SUUNTO

- Ambassadors

- Community Run

- Movescount

- E-Store

2nd Tab: SPARTAN

- Launch

- Press Release

- SPARTAN TECH

- I.AM.SPARTAN

3rd Tab: CONNECT

- Facebook

- Find Us

The

Brand

Story of

the month

Connecting

Back

Note: Artworks above are for illustration purposes only.

AwarenessMaking an announcement of a new program.

EG: Product/Promo/Content

InterestCapturing interest with more details of the new program.

DesireThrowing in more candy to turn interest > desire.

ActionFollow through that desire through a call to action.

Drive traffic to master platform, WeChat.

AwarenessMaking an announcement of a new program.

EG: Product/Promo/Content

InterestCapturing interest with more details of the new program.

DesireThrowing in more candy to turn interest > desire.

ActionFollow through that desire through a call to action.

Drive traffic to master platform, WeChat.

AwarenessMaking an announcement of a new program.

EG: Product/Promo/Content

InterestCapturing interest with more details of the new program.

DesireThrowing in more candy to turn interest > desire.

ActionFollow through that desire through a call to action.

Drive traffic to master platform, WeChat.

AwarenessMaking an announcement of a new program.

EG: Product/Promo/Content

InterestCapturing interest with more details of the new program.

DesireThrowing in more candy to turn interest > desire.

ActionFollow through that desire through a call to action.

Drive traffic to master platform, WeChat.

AwarenessMaking an announcement of a new program.

EG: Product/Promo/Content

InterestCapturing interest with more details of the new program.

DesireThrowing in more candy to turn interest > desire.

ActionFollow through that desire through a call to action.

Drive traffic to master platform, WeChat.

AwarenessMaking an announcement of a new program.

EG: Product/Promo/Content

InterestCapturing interest with more details of the new program.

DesireThrowing in more candy to turn interest > desire.

ActionFollow through that desire through a call to action.

Drive traffic to master platform, WeChat.

e-Comm Promo

Posting

Click in and link

to e-Comm site

(list of products)

Lead to promo

product

Purchase

O T H E R M O D U L E S E X A M P L E S

Spin & Win Module- Data Mining

- Digital Contest (Voucher Giveaway)

Digital Tour Guide- Adding value to tourist

- Driving returning traffic to Official Account

CASE STUDY

HOW TO MARKET YOUR BRAND

ON WECHAT?

OFFLINE Communication (QR Code Everywhere)• Communication Medium

- Media Launch

- Outlet Bunting (16 Outlets)

- Table Top Cards

- Newspaper

Table Top Scan Cards

(available in all outlets)

Roll-Up Bunting

(available in all outlets)

Media Launch

@Sunway Pyramid

DRAGON-i

ONLINE Communication• Communication Medium

- Facebook Post Boost

- Bloggers Post

- Web Banners

DRAGON-i

ONLINE Communication• Communication Medium

- Facebook Post Boost

- Bloggers Post

- Web Banners

DRAGON-i

Results

OVER 10,000 FOLLOWERS RECRUITED

WITHIN THE SPAN OF 2 MONTHS*approximate

2000 CASH & PRODUCT VOUCHERS

GIVEN OUT*approximate

50% REDEEMED*approximate

DRAGON-i

Why Digital, Why WeChat?

Official Account reaches 100% to its followers

Active database of 15mil (Monthly Active User)

Mobile users are, 142% vs population in Malaysia

Increase accuracy in marketing campaigns

(+4% growth vs 2015)

OFFICIAL ACCOUNT APPLICATION

MENU BUTTON CUSTOMIZATION

OFFICIAL ACCOUNT TRAINING

RM800

Official Account reaches ______ to its followers

Active database of ______ (Monthly Active User)

Mobile users are, ______ vs population in Malaysia

Pop Quiz

(___ growth vs 2015)

It cost only RM_____ to get an account running.

15mil

100%

142%

800

4%

WE WILL SEE

YOU AT OUR BOOTH

SAMUEL SOONGBUSINESS SOLUTIONS DIRECTOR

APAC VENTURE (WECHAT PREFERRED PARTNER)

Q&A