Linda Washington, M.S.

U.S. DEPARTMENT OF HEALTH AND HUMAN SERVICESCenters for Disease Control and PreventionNational Center for Health Statistics

Marketing and Marketing and Dissemination ActivitiesDissemination Activities

Products and ServicesProducts and Services

Questionnaire/survey methodology/data (metadata)

Internet/ Electronic products

Data warehouse

Research Data Center

Technical Assistance

Systems source information

Published reportsPublished reports

•Published Reports

•Electronic data products

Dissemination ProductsDissemination Products

Dissemination Dissemination ProductsProducts

Channels to Reach Data Users Channels to Reach Data Users

•Public Inquiries Line

•Website

•Mailing lists

•Exhibits

•Conferences

•Workshops

•Questionnaires, survey methodology, data system source information, metadata

DisseminationDissemination

•Full-service data inquiry program

•(301) 458-INFO

•1-866-441-NCHS

The NCHS Internet SiteThe NCHS Internet Site

•Users report high satisfaction with site overall

•Site is useful, well organized, and it’s easy to find whatyou are looking for

•Satisfied with listservsand pdfs

•Dissatisfied with thesearch engine

NCHS Web Trends DataNCHS Web Trends Data 20032003

Total number of visits 14,000,000

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Visits TrendVisits Trend

Average visits per day 38,000

•Total number of visits

•Frequently visited sites

•Downloadable files

•Visits by country

NCHS Web Trends DataNCHS Web Trends Data 2003 2003

How Do You Plan to Use How Do You Plan to Use the Material on This Site?the Material on This Site?

June 2000 – February 2003

Reference

Complete/complementother information

Provide datato others

Other*Personalinterest

Prepare articles,studies, or papers

Make decisionsand/or set policy

* Others include teaching, marketing, and obtaining vital records

•Premiere marketing and dissemination tool

•10-15 major public health and statistical conferences per year

•Conferences chosen based on consultations with NCHS statistical programs

NCHS Exhibit ProgramNCHS Exhibit Program