BUSINESS PLAN

Lincoln Center for

Chicana/o

Cultural Arts, Wellness and

Community Archive

Prepared for Mayor Oscar Leeser and El Paso City Council

by

Lincoln Park Conservation Committee

& The Senecu Fine Arts Society

April 29, 2014

• Serve as a community resource

for Chicana/o cultural arts,

wellness, educational enrichment,

and other social services

• Include a Community Archive that

all El Pasoans can access

Vision

• A collaboration

of strong partners

seeking solutions

together

• Staging improve-

ments over 2-3 yrs

• Develop 5 revenue

streams

Success

Gabriel Gaytan and Hector GonzalezPhoto: El Paso Times

• El Paso Community College

• Lincoln Park Conservation Committee –

extensive community relationships

• Senecu Fine Arts Society – cultural

programming and management capacity

• City of El Paso – execute MUA, renovate

facility, utilities, insurance, security

• YMCA & Other partners – lease space,

extend services to community

Partner

• Underserved neighborhood

children, students, families, veter

ans and senior citizens

• Cultural Arts community

• Residents, students and

researchers who access

archives

• Daily

commuters, artists, persons

from nearby institutions

Serve

• A new and exciting cultural space

with valuable resources

• A place to document and present

El Paso’s history and cultural arts

via uniquely Chicano, Mexican-

American and Mexican lenses

• A regional draw for visitors who

will spend time and money in El

Paso

Benefit$

• Senecu Fine Arts Society is led by Miguel

Juárez, who will serve as Project Director

• Mr. Juárez’ background is in curating, cultural

arts programming, history, community

outreach and library science and archives.

• Has been a member of space planning

initiatives at major universities

• Will assemble an Advisory Council with

expertise in construction, green

building, property

management, marketing, and other fields

Management

• Lincoln Park Conservation Committee,

and artist Gabriel Gaytan will be called

upon for their leadership and experience

• LPCC has staged over TEN successful

Lincoln Center day events which have

drawn up to 5,000 individuals to the area

every year since 2005

Proven

Leadership

Lincoln Park

is an established

Chicana/o space

that comes

together to

affirm

culture

Identity

Distinct

• A monument of

cultural self-

determination,

education and the

transformative power

of art

• A vital Chicana/o

space not found

anywhere else in

the region

Five

Revenue

Streams

Based on

Lincoln’s role

as a

unique, treasu

red space and

community

asset

• Membership Fees

• Revenue from

Cultural Events

• Event Venue

• Office Leasing

• Digital Billboard

Revenue

REVENUE PROJECTIONS & NET INCOME

Year 1 Year 2

1. Memberships $ 2,000 $ 9,000

2. Event Revenue 4,000 12,200

3. Venue Rental 4,000 105,600

4. Office Leasing 6,400 28,800

5. Digital Billboard 36,000 0

TOTAL SALES $52,400 $155,600

Cost of Goods Sold 12,250 40,450

Gross Profit 40,150 115,150

Donations & Grants 6,000 10,800

TOTAL INCOME $46,150 $125,590

Operating Expenses 40,400 73,180

Non-recurring Expenses 500 2,000

TOTAL EXPENSES 40,900 75,180

NET INCOME $ 5,250 $ 50,770

• Average daily traffic count at this

location is approximately 94,000

vehicles (eastbound only)

• TXDOT and City of El Paso have

approved use of this wall

• Award lease to a firm that makes

best offer

• Reserve space for NPOs, PSAs

and Center events

Billboard

• The structure reflects its 100+

years and remains in very sound

condition

• It had a Certificate of Occupancy

on the day it was closed

• Inspections indicate CO is possi-

ble without gutting the building

Re-open

• Leasing of building begins when

CO is obtained (NLT June 2014)

• Contributions from business and

philanthropic community will help

install Internet and implement a

Study at the Park program

• Enhancements to the building and

plaza in years two and three

Re-open

• After 8 eight years of sitting vacant

and no major water incidents, i.e.,

floods, we believe it is prudent for a

new mold study to be carried out

Safety

Description Estimated Amount

Source of Estimate

Replace 22,000 SF roof $121,000 EPCC

Install HVAC system (refrigerated)

$440,000 EPCC

Elevator repairs $30,000 EPCC

Asbestos/Environmental Study

$5,000 EPCC

MAJOR ITEMS $596,000

Major Costs

ESTIMATED COST TO REMEDIATE

Remove all ceiling tiles identified with microbial growth* and replace

Decontaminate OR remove all areas with mold growth* (all walls, floors, ceilings, and surfaces need to be decontaminated)

Decontaminate and treat concrete decks above the ceiling tiles on the 1st floor*

Clean and disinfect the duct system in the building

Repair exterior cracks on the plaster walls

Re-caulk, repair or replace windows, as needed

HEPA vacuum and sanitize all surfaces and items in the buildings*

Remediation

Estimated Cost to Re-open*

• “Essentials” Only for Year One

Description EPCC Estimated Amounts

Independent Contractor Estimate with

Volunteers and Donations

Replace 22,000 SF roof $121,000 Roof in good shape doesn’t need replacement, roof needs coating (work

and materials can de donated)

Install HVAC system (refrigerated) $440,000 Have city return evaporativecoolers that they removed.

Elevator repairs $30,000 $2,000

Asbestos/Environmental Study $5,000 Not needed. When City moved into Lincoln Center they

removed asbestos.

MAJOR ITEMS $596,000 $2,000

*PENDING INFORMATION

We have requested information from City Manager on minimal renovations needed and

attached costs to obtain Certificate of Occupancy

• A strong collaboration will create an

enhanced venue for celebrating

heritage, accessing services and

academic enrichment.

• The City’s investment will keep Lincoln

Center alive for the next hundred years

as a landmark for equality and the

transformative power of education and

art.

• Lincoln Center qualifies for CDBG and

Empowerment Zone funding.

Summary

• In addition, the El Paso Community

College has offered to assist LPCC

and Senecu in developing a long-

term capital campaign and to

explore grant opportunities to raise

funds to re-open the Center.

Summary

Thank you!

Questions?