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Who are we?Who are we?

.roup No 6.roup No 6

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Confe

ctione

ry

Confectio

nery

Pvt.L

td.

Pv

t.Ltd.

-R e la u n ch in g-R e la u n ch in gS u n S ipS u n S ip

Lim o p a n iLim o p a n i

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AcknowledgementAcknowledgement

I take immense pleasure in

thankingProf. Agha Mehmood Ali Khan,our respected and beloved

teacher of Marketing to give usthe opportunity to carry out thisproject work.

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RoadmapRoadmap Company & Product Profile

Target Market, Segmentation

Consumer Behavior New product Planning and

Development

Product Life Cycle SWOT Analysis

BCG Matrix

Focus on Marketing Ps

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Confec

tionery

Pvt.

Confec

tionery

Pvt.

Ltd.

Ltd.

Intro

Vision

MissionStatement

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An OverviewAn Overview

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Sunsip LimopaniSunsip Limopani

Segmentation

Target Market

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Consumer BehaviorConsumer Behavior

dN P d t

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New ProductNew Product

Planning &Planning &DevelopmentDevelopment

ugarugarfreeree

d f

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Product LifeProduct LifeCycleCycle

o Seasonal ImpactsSeasonal Impacts

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AnalysisAnalysis

Strengths ofLimopani

O p p o rtu n ity o fLim o p a n i

T h re a ts o f

Lim o p a n i

W ea kn esses o fLim o p a n i

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StrengthsStrengths

Financial resources

Quality productExtra thirst quencher

Innovations

Likeness of consumerinvolved

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WeaknessesWeaknesses

Accomplishment ofrepositioning task

Less market share

Less chances of

growthLack of consumer

awareness

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OpportunitiesOpportunities

Sufficient potential fora competitor

New Variants

Low Prices

Experience

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ThreatsThreatsNew Variants

Tough Competition

Weak positioning

Inflation & EconomicSituations

Refreshing theconsumers mind

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CompetitorsCompetitors

Tang

Energile

Kwikool

Fruitily

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Competitive EdgeCompetitive Edge

Demand of theProduct

Well-Advertised

Very Rightly Positioned

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Reasons of FailureReasons of Failure

Availability

No Variants

Brand Perception

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Market ShareMarket Share

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New PositioningNew Positioning

New Packaging

Traditional Color

Kabhie bhi Kahein bhi

Nutritious Drink

Create perception as aPremium Brand

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ClassificationQuality

FeaturesColor

PackagingInnovation

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Strategy

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PricesPricesExisting Market Prices

Fruitily 500g 160

Fruitily 450g 115

Fruitily 225g 60

Tang 4l 115

Tang 6l 150

Tang 23l 720

Limo 225g 60

Energile 225g 75

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lacementlacement

Channels

Coverage

Transportation

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TV AdsCampaigns

ThroughRetailers

Cross Promotion

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TV AdTV Ad

Video

http://i/15062010005.asfhttp://i/15062010005.asf

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Aims to AchieveAims to Achieve

Respond to Competition

Win back Customer

Loyalty

Re-Designed Packagingfor a fresh look

A Friendly easy brand

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ThankThank

you !you !

AnyQuestions?