“There are many things wrong with the world today. I believe it is edu-cation, the right kind of education that will provide the solution, the rightkind of education that goes beyond classrooms and textbooks.

Those living in the West need to comprehend why the East is rising so rap-idly and how this is going to influence global trends in economics andother areas of our lives. They also have to comprehend that democracy isinterpreted and applied in ways that are culturally acceptable to people inother countries. That one size does not fit all and you cannot force a peo-ple to adopt an alien way of life, albeit it is democratic.

The East is a bewildering mixture of cultures, each is unique, each is dif-ferent and each is rich in traditions passed down centuries.

To those living in the East, the ways of the West are very important inunderstanding the intricacy of the politics that dictate economic trendsand indicate the shift of powers.

“The cultural differences may not be acceptable but they must be tolerat-ed for the sake of peaceful co-existence.

We must make the attempt to know more about other cultures, because ifwe don’t we will actually spend our working lives knowing only half thestory and seeing only half the picture.We need to interact so we can appre-ciate different viewpoints so we become tolerant of customs and traditionsthat are alien to our own beliefs.

Young people of today have the opportunity to decide whether historyshould repeat itself in such disastrous ways. It can be changed. I havetremendous faith in the young people of today. I am convinced that theywill be that force that will build a better, more peaceful world.”

Professor Emeritus Tan Sri Dato’ Dr LimkokwingFounder President

We are empowering the world’s next generationthrough a new kind of cross-border learning thatgives access to Limkokwing campuses in three con-tinents – Asia, Europe and Africa. The LimkokwingGlobal Classroom programme enables students tosoak up new and enriching experiences in preparationfor career success in a globalised working environment.A student of this programme will learn to appreciatethe uniqueness of different cultures and traditions anddevelop a broader and more sophisticated view of the world.Exposure to other ways of life expands the mind enabling thestudent to be more creative and productive because moreresources will become available for problem solving.Appreciation of other cultures will help the student develop respect for otherpeople which in turn will result inhealthier relationships.

At Limkokwing we believe educationis not a paper chase to get jobs. Education, inthe real sense of its meaning, is aboutigniting passion. It is about enabling ayoung person to unlock his or her potential.To have the confi- dence that heor she can contribute to theworld around and makeit more meaningful.Education is not a static thing. Look aroundand see what wonderful things learning has unlocked in peo-ple. The works of art that fill us with happiness. The monu-ments that astound us and stand testimony to the great featsof mankind. The devices that connect us with ease. The gadg-

ets that entertain and amuse us. The inventionsthat protect us and discoveries that give us long

life. Education is an energy, fluid and mobilebecause we are people, not robots.

Education can inspire. It can change mind-sets. It can build understanding. It cansoften hearts and evoke love. Education istruly education when we can work together, despite

our differences, and create something that makes some-one’s life better and safer.

Ancient cradle ofworld creativity and innovationAncient peoples from countries likeEgypt, Iran, India, Tibet and Chinawere among the world’s greatest innova-tors. They charted the movement of theheavens, developed the basic founda-tion for calendars and astronomy. Theyintroduced plastic surgery, inventedpaper and printing. They created glass,made the first compass, wrote the first

novel, built great monuments. It was their“how’s” and “why’s” about the world theylived in that led to the foundations of art,literature, music, astronomy, science andmedicine – to name a few. So ground-breaking were their discoveries andinnovations that many survive to thisday and are a part of our everyday life.These are countries rich in ancient cultureand traditions. Many of these countriesare emerging out of their long hibernationand reconnecting with the global economy,promising an exciting future of a new waveof creativity and innovation.

Emerging economic giant of the21st centuryThe next 15 years will see Asia re-shapingthe world economy. Competition fromChina, the third largest producer of manu-factured goods, is already restraining thepricing of manufactured goods world-wide. India, although lagging behindChina, is predicted to overtake China inthe coming years. It is today the fastestgrowing free-market economy in the world

forecast to become one of the world’stop five economies by 2025.

As countries like China, India and otherdeveloping countries actively participatein the global economy, hundreds ofmillions of working adults will becomepart of a more inter-related world labourmarket. Investment flows are changing asare world patterns of production, trade,employment and wages. The multina-tional companies from the most advancedcountries are already starting to adapt theirbusiness practices to accommodate thedemands of these fast rising economies.

ASIA

The cradle of mankindAfrica is believed to be the continentwhere human life began. It holds secretsto how we evolved into this complexweb of cultures and communities spreadout all over the world. Africans were theworld’s first great innovators.

Millions of years ago they developed thetechnology of stone tools. Later they cre-ated the bow and arrow. It was in Africathat Man began to first domesticate

animals and started agriculture. Claypottery also had its origins in Africathousands of years ago.

Africa is an endless resource of creativecontent that originated thousands ofyears ago. It has a rich oral history cap-tured within its colourful folklore, poet-ry, music and songs. Recent excavationsreveal high levels of craftsmanship inpottery, iron work and jewellery. Indeedanyone interested in African creativitywill find an abundance of it in its weav-

ing, metallurgy, leatherwork, masonry,pottery, sculpture, furniture, architec-ture and weaponry.

Africa is today increasingly attracting theworld’s attention that goes beyondhumanitarian concerns. It has been pre-dicted that by 2010, Sub-Saharan Africawill become an important source of energyequal to the richness of the present-dayMiddle-East. The United States, Europe,China and India are among many other

countries that are competing to gainaccess to Africa’s rich sources of oil, natu-ral gas and minerals. There is keen inter-est to pour in investments, win contractsand build political influence in the conti-nent. Africa is changing as more govern-ments shift towards improved gover-nance and seek ways to expand theireconomies. Education is an area of keeninterests as Africa recognises the need toempower its next generation with newskills to manage the challenges of a fastevolving world.

AFRICA

Cradle of modern daycreativity and innovationThe Industrial Revolution of 1760 - 1830that began in Great Britain and thatcompletely transformed Europe as well asAmerica was a period of intense innova-tion. New inventions and discoveries inagriculture, transportation, textile and metalmanufacture influenced innovation ineconomic policies and also changed the

social structure of these countries. TheIndustrial Revolution, in effect, changedthe world.

The Industrial Revolution had a greatimpact on wealth creation opportuni-ties as it provided stability in incomegeneration.

The countries that comprise Europe havelong traditions in trade, transportation,manufacturing, finance and other eco-nomic activities. The formation of theEuropean Union consolidates the indi-vidual strengths of these countries and

it is this diversity that makes Europe anexciting prospect in the coming years.This is a union that brings together 455million people. It is a single entity find-ing its balance to rewrite how the worldengages in trade. There is a quiet revo-lution taking place in Europe where tra-ditional values in trade and commerceare being challenged. Some even referto it as an “emerging empire”. The fol-lowing facts reveal the reason why.

The European Union is today the world’sleading exporter and the biggest inter-national commercial market on earth. Itis the largest trader in goods and servicesin the world.

The EU Gross Domestic Product ofUSD10.5 trillion exceeded the UnitedStates’ USD10.4 trillion in 2003. TheEU currency – the EURO – is strongerthan the US Dollar. In many of the world’sleading industries, it is European transna-tional companies that dominate businessand trade.

EUROPE

The EU is now intensely focused oninnovation, research and development,especially in frontier technologies tobuild its competitive edge. Many bench-marking projects and regional innova-tion programmes are going on aroundEurope.

Support mechanisms are providingemerging entrepreneurs the investmentand other means to bring new ideas tomarket. These include a comprehensive

range of services from financial, mar-keting, patenting, managerial and incu-bation, among many others.

Europe is becoming the new land ofopportunity. The digital technologyand biotechnology are already provid-ing the opportunities for Europe to takethe lead in creating another “revolu-tion” that will transform every aspect ofpeople’s lives.

“The Limkokwing University of Creative Technology has been a trailblazer forMalaysian education. From a small beginning, it has grown from strength tostrength to become what it is today: a truly internationally recognised Malaysianbrand name that has educated students from 100 countries. It is, therefore, notsurprising that Limkokwing University will become the first Malaysian institutionof higher learning to open a branch campus in London. I am excited at the mergingof the best and brightest from the East and West. It is my hope that such an exchangewill produce a burst of creativity and innovation that will illuminate our future. Ialso hope that this cross-pollination will give rise to greater understanding and empathybetween cultures and civilizations - qualities that are sorely needed in today’s world.”

YAB Dato’ Seri Abdullah Haji Ahmad BadawiPrime Minister, Malaysia • 2006

It is the power of knowledge that has fueledMan’s progress. Our minds, from young,probe the world around us to know and tounderstand. And it is this insatiable appetitefor knowledge that keeps us advancing,moving forward and crossing into newfrontiers.

As a result the world has grown smaller andmore connected. And always it is the bestminds that make the leaps of imaginationthat pull others to see the world in a new light.

The human mind is an amazing tool. To beable to unlock its full potential is the challengethat we all face as we race each other to makeheadway in this new world.

And never before has the education ofpeople been as important as it has becometoday. Education has reached a high levelof sophistication in its organization, espe-cially in the more developed countries.These countries have set the examples thatmany of the other countries base theirown infrastructure for education.

They have set the benchmarks that the restof us try to match. But every country hasits own level of development and many ofthese economies are on the wrong side ofthe digital divide that has created hugeinequalities and huge issues.

This is a development that is unfortunate.Looking back in history, Asian countriesoriginally created learning environmentsfor mental, physical and spiritual develop-ment that date back centuries. India, Chinaand Japan all have had established learningcentres thousands of years before the Europeans.The Egyptians had a schooling system inplace between 3,000 and 500 BC.

Widespread colonization by the Europeanshas, in many instances, supplanted home-grown methodologies with imported styleand content that have influenced the struc-ture of education in many countries today.

Today completion of a degree in a Westernuniversity is desired and highly sought. Ina globalised world where multinationals rulea degree from a Western university is seento carry more weight. The outflow of fundsfrom Asian shores amounts to billions everyyear as hundreds of thousands of youngAsians compete to gain admission intothese universities.

Education is our key to successfully meetfuture challenges because education is aboutempowering the next generation. Education,over the next 10 years, will, most assuredly,undergo tremendous changes. Technologywill make sure of that. But to what extentis anybody’s guess.

Will we be able to put a chip in our bodiesthat will load up any information that weneed without having to study the books?

Imagine how this development will changeeverything. There may be no more exami-nations and no more homework. Schoolsmay change to allow young people to acquirethe soft skills they will need to interactwith others, perform their jobs with excel-lence, flesh out latent talents or learn to lead.

Keeping learning practicaland relevantAs a university of the 21st century, we arecompelled to look forward and attempt tovisualize what the future will look like.This enables us to gauge the new trends intechnology, new discoveries and newresearch that we need to dovetail into theuniversity’s curriculum, otherwise thelearning that we have now will becomeobsolete when students graduate. Theirskills and knowledge will be useless andthey will end up doing jobs that havenothing to do with their training.

It is important to avoid creating a mis-match between what students learn inschools and what careers demand of people

Tomorrow’s challengesshape today’s education

Constant innovation has keptlearning at Limkokwing relevantto industry changes and demands.Here is Melissa Brenda RethabileMsimanga from Botswana receiv-ing the Limkokwing ExcellenceAward from Professor EmeritusTan Sri Dato’ Dr Limkokwing.

“Everybody wants to be at thetop. But not everybody knowshow far it is the bottom. Whenyou get to pick your success pullup somebody with you andmake a difference in somebody’slife, Tan Sri, this is exactly whatyou have done for us. Educationis the best legacy a parent cangive to his children. You have leftthe best legacy in Africa.”

Phil, Benedict SeweOdhiambo, Botswana

“A famous British author,William Shakespeare once saidthat... Some are born great, someachieve greatness, and some havegreatness bestowed on them...

After listening to the address bythe president, I am compelled tocategorize Professor Limkokwingas one of those who haveachieved greatness.

Professor Limkokwing is one offew dreamers in the world whohave translated their dreams intoreality.

Tan Sri, your greatness is shiningbrightly in this our dark conti-nent of Africa.”Donatus Amanze, Botswana

when they graduate and seek employment.The paper chase has grown very intense.The education sector offers the student abewildering number of courses they canstudy. But it is important that parents don’tjust look at obtaining the best degreeswithout checking out how else a collegeeducation can benefit their children.

Making education more than apaper chaseEducation must aim to produce capable,knowledgeable and skilled human capitalneeded to sustain the economic progressof a country. Curricula developed by“intellectuals” may emphasise learning for

learning’s sake without paying due atten-tion to a specific outcome. Too much focuson concepts and theories will distance thestudent from real world experiences.

In today’s climate of global competitionwe are very dependent on human capitalthat is business savvy, IT-skilled, able toarrive at well-informed and rapid decisionsin real time, and culture-sensitive in nego-tiations with people from other countries.As it is, rising cost of labour is forcingindustry to move from country to countryto take advantage of better tax incentivesand lower wages offered by emerging

economies. We can only make a differencevia better skilled and more knowledgeableworkers.

The K-economy depends on the high calibreof such human resources. And by high calibrewe cannot just define it through academicresults. We must include emotional intel-ligence, excellent work ethics and goodattitude. We must also include a high levelof creative thinking capability withoutwhich origination and innovation cannottake place.

It therefore makes perfect sense to involveindustry in the formulation of curriculafor schools, colleges and universities.

Industry a vital partner in shapingskilled & knowledgeable humanresourcesIndustry is a stakeholder, a very importantplayer, in the shaping of human capital.And they invest a lot in building talentand inculcating leadership in those theyemploy. And quite often they re-train peo-ple to make them fit for employment intheir organizations.

Industry stays close to changes in the glob-al market. It is a matter of survival thatthey keep tabs on global development.Therefore industry will be able to provide

Limkokwing Kuala Lumpur

valuable feedback to curriculum creatorsso they can enhance what the next gener-ation is learning today.

Cross-cultural experiencesimportant for the new graduateThe Limkokwing Global Classroom pro-gramme is a bold new initiative that seeksto build deep cultural appreciation in thenext global generation. We want to pro-duce global graduates who are at ease withany culture, who understand the spiritualbackground and sacred traditions, who areable to circumvent and navigate throughdifficult situations because of this under-standing.

We provide all our students this opportu-nity to expand their classroom learningwith a global experience that will standthem in good stead when they begin theircareers.

A global campus for aglobalised worldAt Limkokwing students from all over theworld pursue international qualificationsin programmes that are constantly re-designed to keep pace with a world that isevolving in exciting ways. The presence ofdifferent cultures is a unique part of ouridentity and in fact, an important part of

who we are. We encourage this intermin-gling because careers today demandhuman capital that is culture-sensitive andable to communicate with the world withease.

Business dealings are now in real time andspeed of response determines business suc-cess. How fast deals are closed will dependvery much on the calibre of thoseemployed in these negotiations. The samegoes to those working in government orwithin non-government organizations.Globalisation is a reality that studentsmust take into account when decidingtheir choice of not just careers but also the

campus that can provide them with thebest exposure to excel in such a competi-tive field.

Professor Emeritus Tan Sri Dato’ Dr LimkokwingFounder President

Limkokwing: Moulding the nextgeneration of movers and shakersinglobal content creationWithin Asia the Limkokwing University ofCreative Technology has provided the mainthrust in anchoring creativity as a vitalprerequisite needed to excel in any pur-suit. It made its blazing debut in 1992 settingnew trends and transforming the conductof private education in Malaysia. Neverbefore was there a concerted effort to provide

education that would build capability oflocal talent in creative technology. Theeffort was pioneering and ProfessorEmeritus Tan Sri Dato’ Dr Limkokwing,the Founder and President ofLimkokwing University started fromscratch to build market confidence increative careers. Malaysians and others inthe region now find it easy to embrace cre-ativity and accept it as more than just artand design.

Focused on creativityFrom inception creative technology hasbeen Limkokwing’s focus. In the early 90s

this was an alien concept. The Internetdidn’t arrive in Malaysia till late 1994 andthe “web years” had not yet begun toinfluence the world. It was nevertheless,an age of computers and of local net-works linking industry to industry.Limkokwing provided not just the skillsbut the creativity that empowered theindividual to move rapidly forward inhis/her career.

The college’s focus on creative technology

in 1992 was uncannily timely becausethe need for content creation explodedwhen technology advancement trans-formed business-to-business transactions.Limkokwing’s techno-savvy and creativegraduates were immediately absorbedinto businesses that were trying to copewith the changes. For school leavers thecollege’s curriculum and global universi-ty network made it the perfect choice toobtain qualifications to gain entry intoexciting careers such as web design, ani-mation and product design amongstother creative careers.

The History“Limkokwing is such a super-rocking school and the bestamongst other institutions that Ihave heard of. The students wereextremely excited about thearrival of the President. They allwanted to feel their hands in hisand exchange a few words. ThePresident mentioned that hewants us to excel in our studiesand he would really love to see usbeing the best institution inBotswana. But not only inBotswana but also the whole ofAfrica.

“What I would die to share withsomeone who is not aLimkokwing student is that,here we are getting an educationof great quality and everything isgreat! Heish! Man join us inLimkokwing and get the greattaste. It’s such a loving school.”

Tebogo O. EbinengBotswana

Changing Malaysian educationLimkokwing dramatically changed theeducation sector, compelling it to re-evaluate marketing strategies to respond

to an audience that had grown moresophisticated. In 1997 the college beganto export its services. Today it has morethan 10,000 students from over 100countries pursuing international degreesand diplomas. In 2003 the university col-lege was recognised by the MalaysianMinistry of International Trade andIndustry for excellence in export servic-es and by the Ministry of Education forbeing the most international privateuniversity college in the country.

In 2003 within a span of just 12 years thecollege became the first private university

college in the country bestowing its owndegrees. In 2004 it moved into its ownpremises in Cyberjaya, a landmark campuswith its innovatively outstanding design.

In 2007 it became a full fledged university.

The revolutionary concept of “industrywithin university” to boost brand devel-opment activities of the university wasmade possible through the incorporationof the Malaysian Design & InnovationCentre. Incubation of new lifestylebrands, operated like business outlets werecarried out on campus – a trendy cafe, afashion outlet, a hair design lab, an al-frescoeatery and a convenience outlet are someof them. Here students are encouraged tocreate the identity, develop the interiorand market the products.

“For us in Malaysia, we feel a need to share whatever we have with the restof the world. That is why we welcome foreign students to our country. We havebeen able to develop and help in passing on whatever creative knowledge wehave in Malaysia. I think Tan Sri Dato’ Limkokwing and his institute havedone sterling work in this area.”

Tun Dr Mahathir bin MohamadFormer Prime Minister of Malaysia

Kuala Lumpur • 2002

Left: Professor Emeritus Tan SriDato’ Dr Limkokwing is surround-ed by an elite team of studentambassadors, hand-picked for theirleadership qualities.Right: The President with the pio-neer batch of LimkokwingUniversity Botswana students.

“Studying in an innovative uni-versity is so fun. I feel I have hitthe jackpot. It is totally different.We are taught by young, moti-vated, intelligent lecturers whoare always shining in black.They don’t just teach, they shareinformation.

There was a day when every oneof us wanted to see Dr.Limkokwing. The atmospherewas cool and full of presentablestars.”

Thapelo Julius KgotlaetshoBotswana

Working with industryThrough MDI the university has a directrole in nurturing innovation throughR&D activities in brand packaging tohelp SMEs. The creation of the NationalAward For Creativity & Innovation recog-nised pioneering branding efforts of morethan 50 companies in Malaysia. Theuniversity has initiated several mergersrelated to joint efforts with British andItalian companies to upgrade knowl-edge and skills in the future.

The Limkokwing University providesTan Sri Lim with the best training groundto produce the kind of human capital he

believes is best to power commercialenterprises. These are highly skilled,highly creative individuals who bringfresh perspectives that enterprises needto meet global challenges.

The university is unlike other institu-tions. Here students are expected tothink outside the box. Limkokwingstudents are noted for their achieve-ments and their skills; for their positiveattitude and sunny personality. Theyhave an edge over their peers with theircreativity and versatility. And they areencouraged to be competitive – to putthe knowledge and skills they have

“The establishment of a Malaysian institution of higher learning, in the heart ofLondon, is an outstanding accomplishment that testifies to the rising standards ofMalaysian education.

I applaud this achievement by the Limkokwing University of Creative Technology.This certainly raises the benchmark of Malaysian education to a higher level, onethat is able to compete with the best of the world.

I fully subscribe to the University’s philosophy of merging the best of East and Westin the belief that it will help to create a new generation of global graduates, skilled,knowledgeable and culture-sensitive, that will work towards the creation of a morepeaceful and safer world than what we have today.”

YAB Dato’ Sri Mohd Najib Tun RazakDeputy Prime Minister, Malaysia • 2006

“Professor Limkokwing is the alltime philosopher. I think Ishould emphasis the fact that hisspeech made an impact on me. Ifelt motivated and a part of theLimkokwing family. He hasgood words and knows how togive a speech to young andvibrant people like us, brief andstraight to the point with a lot ofnew things to grasp and learnfrom him.

From his speech I have learnedthat we Africans are creative,but tend to think that creative

people are born and not bred.This has made me believe inmyself. In order not to forgetwhat he said, I have put a pic-ture of Professor Limkokwing onmy bedroom wall as some kindof morning motivator.”

Kitso Malcom MathekgaBotswana

gained to test at competitions, exhibitionsand other events. The most promisingstudents are absorbed into the manydepartments that now provide consul-tancy for brand development to boththe private sector companies as well asgovernment agencies.

The learning process at Limkokwinginvolves students in major activities andcampaigns that the consultancy works on.Many of these activities are focused onglobal issues. The Kuala Lumpur WorldPeace Conference held at Mandarin

Oriental in August 2003, is a fine examplewhen students helped in the organizationof the event. It is Tan Sri Lim’s belief thatgiven the opportunity people will shine.

The most recent development has been theuniversity’s expansion into 76 cities in 70countries as part of its globalization strate-gy to create the next generation of the glob-al content creators. In the pipeline is thesetting up of Limkokwing campuses in keycities across the world, to add to campusesset up in London, Beijing, Jakarta, PhnomPenh, Borneo and Botswana.

“I see the vision of Limkokwing University as a stepping stone towards our nation’s

Vision 2016. According to my view, it is going to wipe a lot of peoples’ tears, job-

wise. With this vision I see myself owning my own company five years from now.

Studying at Limkokwing is so fascinating and different from so many universities

I have heard of. Much of the curriculum is based on practical work which is a tool

so many university graduates lack in order to go into industry.”

Lesego SeobeLecturer, Limkokwing University Botswana

Left: With students from morethan 100 countries on campus inKuala Lumpur, the cultural milieuis vibrant and exciting. Studentsfrom China show their prowesswith the giant drums.Right: Young Batswana sing asong composed and produced byLimkokwing students calledBotswana – The Gem of Africa atthe official launch of LimkokwingUniversity in Gaborone, Botswana.

“It is fabulous. It is very differ-ent. We are exposed to differentkinds of computers that we havenever known and our lessons arein a different style from what wehear about teachings from otherstudents from other universi-ties.”

Keemenao NthakaBotswana

“I have always been fascinated by Asia and I am very glad Ichose to come to Limkokwing as I don’t just get to know Asiabetter but I also get to know more about Middle-East andAfrica. I am going to cram in as much as I can so that mytestimonial when I graduate will guarantee that I secure thejob I want in the company I want.”

Carmen WeschBusiness Administration, Germany

Creating a partnership ofyouths to build a better worldHalf of the world’s population comprisesof youths below the age of 25. Few, if any,are involved in decisions that affect theirway of life, their desires, their interests andtheir future.

At Limkokwing we envision a time whenyouths from all parts of the world areengaged in all sectors of the world socio-

economics where issues affecting youngpeople are debated and decisions made.

At Limkokwing we are creating a globalnetwork of youths empowered with skillsand knowledge to be able to contribute toworld economics.

At Limkokwing we are moulding youngminds to be active in global events wheretheir opinions can be heard and respected.

A global vision

“Education truly fulfils its role if it can help a young person unlock his or her poten-tial and build a meaningful life with those skills.

Education is not confined in a classroom. It is about the world around us. It isabout who we are to other people. What we can do for them. How we can make adifference to the environment we work in.

Education is a very powerful tool because it builds a nation’s hope for the future.”

Professor Emeritus Tan Sri Dato’ Dr LimkokwingFounder President

“This institution will never know how many peoples’ self-esteem and self-confidenceit has redeemed because the numbers are endless, myself included.

Who would have thought that this would be a vision of just one man. Tan Sri DrLimkokwing. He is more than a revolutionary to me; a motivator, a man whobelieves everybody deserves a chance to prove themselves in life, a man with a self-less vision that will mark the change in attitude that we have always dreamed ofin Botswana. The list is endless. He is a great man.”

Mercy RadebeLecturer, Limkokwing University Botswana

“Coming from London I’velearnt so much by being on thiscampus. It’s not a normal univer-sity by anybody’s standards. Theidea of traveling while you studyis excellent, and Limkokwing isestablishing itself in so manycountries the possibilities are end-less. You wouldn’t get somethinglike that in England. Everyone here is excellent atsomething; it pushes you to trymuch harder. The music acade-my has a record label, the hairsalon is trained by L‘Oreal, thedesign students do projects forNestle. There are film crewsshooting movies on campus,MTV hands out free concertpasses, we design clothes for EricWay and Mel Gibson visit thecampus! Limkokwing is crazy!”

Joanna Clark-Brahan, UK

“Limkokwing can be describedas an Oasis within a vast desertwhere bright young minds,thirsty for knowledge can findfulfillment. It is a sanctuary frothe artistically inclined wherethe atmosphere radiates aninternational vibe. From yourfirst day at Limkokwing youcan’t help but feel inspired andready to take on every challengeplaced on your path.”

Rotimi Idris AdelakunNigeria

“The Limkokwing University of Creative Technology has established a distinctreputation in Malaysia. Not only for its offering of diverse and attractive pro-grammes, but also, for its success in attracting many international students to studyat its campus in Cyberjaya.”

YB Dato’ Mustapa MohamedMinister of Higher Education, Malaysia

2007

Shaping human hearts andminds to power globaltransformationTo excel in today’s fast moving world takesa special kind of skill to rise above the rest.It requires left brain, right brain thinkingthat is able to concentrate, conceptualiseand connect. The skill is about synthesizinginformation and arriving at innovation.

At Limkokwing we open minds to “connectthe dots” and see the big picture and makenew sense of life. We create the campusenvironment where students are:

Exposed to exciting campus events thatbuild social skills.

Challenged by industry projects thatopen their eyes to the complexities ofthe real world.

Stimulated with personal freedom toexplore and experiment that build confi-dence and shape opinions.

Engaged in incubation of new enter-prises that merge different skills to createnew brands.

Involved in community work that adds valueand meaning to their lives.

Empowering tomorrow’s moversand shakers of the worldLimkokwing is on a global quest, workingwith governments to expand their economiesby creating a new generation of entre-preneurs. The digital divide has to bebridged to enable, empower and enrichcommunities deprived of the opportu-nities to partake of wealth-generatingdevelopment. Technology is opening upnew dimensions that can result inincredible benefits to Mankind. But aworld in conflict, divided by differencesis incapable of building on these benefits.

Limkokwing is convinced that educationhas the power to level the playing field. Butit is for nations to invest in the infrastruc-ture that will build the kind of humancapital that can move the world to newlevels of co-existence.

A global mission“It is with great pleasure and deep gratitude that I write to thank you. Youruntiring efforts on our behalf have touched the hearts of us all and you haveshown true friendship and solidarity with the people of South Africa in ourendeavour to transform South Africa into a free, just and democratic country.”

Nelson R. MandelaFormer President of South Africa

April, 1994

Limkokwing Kuala Lumpur’s Hallof Fame has seen a number of his-toric events ranging from thelaunch of the National Creativityand Innovation Award to 50 out-standing industries to the launch ofMalaysia’ first International-Cardfor foreign students by theMalaysian Government.

“I needed a university that couldfulfill my needs, I wanted some-where with an open mind; agreat reputation, a creative envi-ronment, a globally aware com-munity and the opportunity forextra benefits. Limkokwing metall of my criteria and offers dou-ble degrees on top of that. So nowI'm in my second semester andenjoying the new challenges verymuch.”

Daniella Emi, Switzerland

“My experience at Limkokwinghas been quite rewarding andeducational. Every aspect andconcept portrayed by theUniversity is further supportedby allowing us to put the theory-based concepts we learn intopractical application. I find theuniversity to be fully industryorientated, and that’s somethingwe need in order to prepare us forthe world out there. Furthermorethe environment is nurturingand promotes a friendly atmos-phere that is motivational. Oneextremely invigorating train ofthought is the idea that studentsfrom such diversified origins canbe so friendly and cooperativewith each other.”Jihad Abou Ghosh, Palestine

Economic shifts created byglobalization and technologicaladvancement have shrunk theworld into a villageThe world is growing increasingly inter-connected. The flow of information, tech-nology, capital, goods, services and peoplehas made globalization a megatrend thatinfluences everything from the way busi-ness is negotiated, capital is moved, enter-tainment is created to how education isplanned and learning is conducted.

The world is moving faster now and changesare happening almost overnight. Anythingthat can be digitized and transmitted isbeing outsourced to countries like India,China and Malaysia. Today everything fromX-Rays, income tax to cartoons and com-puter games are being outsourced to othercountries where skilled people are helpingmajor global companies cut costs andimprove productivity. It is estimated thatover the next 10 years about 4 millionAmerican jobs will be outsourced to India.

This is a world dominated by the figures 24,7 and 365. It refers to a connectivitywhere business anywhere is able to source

talent at any time, any where, to performtasks in record time. For example a businessexecutive in the US can commission someonein India to work out a business powerpointpresentation in time for an early morningmeeting. The American executive emails thedetails the night before and while he or sheis asleep the Indian executive on the otherside of the globe is working out the presenta-tion and by the time the American executivereturns to work the next morning, the power-point is already emailed over, all profession-ally done with charts and everything.

The world of business has, therefore, becometremendously challenging. Today new busi-ness models are being created by younger,techno-savvy entrepreneurs who are cuttinginto the market share of old establishedinstitutions.

The challenges that businesses are facingnow are to speed up responses, slim downoperations and innovate continuously.Increasingly they are seeking to employtalent that will offer them the best value interms of software skills, linguistic abilities,creative problem-solvers and culture-sen-sitive enough to negotiate with any onearound the world.

The world is flat

There are many compelling reasons tochoose Limkokwing as your campus forthe pursuit of higher education. This isa learning hub that serves the purposeof all kinds and all calibres of students.

Global PerspectivesThe world is flat, leveled by technologicaladvancements and social shifts in globaleconomics. The dotcom boom and the risein outsourcing, offshoring and many otherworld converging trends have flattened

the world. In other words you can expectto have clients or an employer who livesmiles away in another part of the worldbut your web-enabled working stylewould make it all seem as if they werejust next door. Time, distance, geogra-

phy and even language make little dif-ference. As young people preparing forcareers this is the mindset to adopt andmake the right choices to stay relevantand in demand.

Global KnowledgeIn a globalised world those able to inter-act and negotiate with ease with peoplefrom other countries will enjoy bettercareer prospects. They can also look for-ward to global postings in countries where

they have better knowledge and under-standing of their cultures. A Limkokwingstudent has the opportunity to be thatperson. The Limkokwing Universityprovides a breakthrough learning expe-rience that builds global knowledge of stu-

“Limkokwing graduates are well represented throughout the creative and designindustries in Malaysia. I am pleased to support an institution dedicated to nur-turing the artistic, creative and technical talent of not only Malaysia’s youngpeople, but of international students as well.”

HE Mr Greoff RandalNew Zealand High Commissioner to Malaysia and Brunei, 2004

Asia • Europe • Africa

Left:The “Generasi Baru” FELDAEducation Programme, initiated byLimkokwing University enablesstudents from the Malaysian heart-land to develop their skills and tal-ent needed in a new world. In thecentre (in suit and tie) is DeputyPrime Minister of Malaysia, YABDato’ Sri Najib Tun Abdul Razakwho officiated the launch.Right: Limkokwing students arewell known for their style and sub-stance. Here they wowed the crowdat the KL Fashion Week with theirunique designs.

dents through arrangements that enablestudents to study in campuses aroundthe world.

Global multicultural insightsStudents from over 100 countries pur-sue tertiary qualifications that are interna-

tionally recognized. They like the inter-mingling of cultures – Chinese,Indian, Malay,Indonesian, Vietnamese, South Korean,Arabic, Iranian, African, Australian,Scandinavian and others. The experi-ence provides cultural insights that willbe useful when they begin their careers.

“Your university has taken me by surprise. You have taken a very practical yetavant garde approach to education.”

Dr Ralph E. GonsalvesPrime Minister of St.Vincent & the Grenadines • 2006

“The Limkokwing University of Creative Technology is a leading private universityrecognized in Malaysia and around the world for its focus on creativity and inno-vation. Over 10,000 students from over 100 countries including Europe and theUK have graduated from Limkokwing University with an international perspectiveboth Eastern and Western.

It is this emphasis on relevant and practical innovation and exposure to both Easternand Western perspectives for the development of a nation’s economy that makes theLimkokwing University especially significant.

We congratulate the Limkokwing University of Creative Technology for the bold ini-tiative to establish the first Malaysian University abroad and wish the university suc-cess in its endeavour.”

Datuk Abd Aziz MohammedHigh Commissioner for Malaysia, UK

Left:The cultural cross-pollinationresults in creativity that is uniqueand distinctive.Right: Students from Africa andEurope participating in DikirBarat – a traditional Malay per-formance.

Global industry connectionsLimkokwing is unusual in that it began asone of Malaysia’s top communicationscompanies that ventured into education.The communications business stillforms an important activity that providesvital support to the university. In fact theuniversity and the communications armwork hand-in-hand to provide a uniquesetting for industry-related projectswhere students learn how the real worldfunctions and participate in real work.

Global networkingThe Limkokwing Global Consortium

of University Partners comprises 160 ofthe best specialist universities in the worldwith whom we have unique businessalliances that provide international bench-marking of programmes, keeping themupdated and relevant to the changingdemands of industry. This arrangementenables a number of outcomes that rangefrom providing transfers for students andstaff to complete degrees at various lev-els, short semester studies for experi-ence and joint delivery of innovativeprogrammes. The Limkokwing degreesare delivered in over 20 countries.

“The Limkokwing University of Creative Technology is an established and respect-ed institution and one of the leading institutions in Malaysia in the field of creativeand media studies.

Limkokwing University’s plans to establish a teaching and research centre (and even-tually a campus) in London. This is a welcome development.”

Gordon B ReidDirector, UK Trade & Investment

British High Commission, Kuala Lumpur • 2006

The next three or four years of your lifeyou can spend part of your studies in Asia,Europe and Africa through Limkokwing.

Imagine being in London, on a campus inthe heart of the city. Everyday is a newexperience. The weather. The food. Thepeople. They’re all different from whatyou are used to. You feel alert and ener-gized. You make many friends. You areinvited to a gathering of friends in alocal pub. You’re feeling great. Then youare taking a train, soaking in the beautifullandscapes as you make your way toBarcelona to spend a few weeks in Spain.You notice how different they are fromthe English. You find out about localissues. You like it here and you want tospend more time here.

Imagine being in Kuala Lumpur, in acampus such as you have never seenbefore. You feel overwhelmed by thecreativity of this place. So many differ-ent kinds of faces. Malay, Chinese,Indian, Arab, African, Caucasian. Peoplefrom countries you have never even

heard of. And they are all creative people.Your kind of people. You feel excited.The coming weekend you are flying toBangkok, a city you had wanted to visitfor a long time. During the semesterbreak you want to explore a little bit ofIndia. And if there is enough time youwant to check out Vietnam. But asemester in KL is so little time whenthere is so much to do and to see.

Imagine being in Botswana, in a campusin Gaborone, the capital city. Youthought Africa was going to be reallyhot. But it is winter and the nights arefreezing! You had heard about great safarisin Botswana but you didn’t know that thesmall landlocked country is the world’sbiggest producer of diamonds! Hmm..you are really intrigued by the possibili-ties in this country that has such grandplans for the future. Making friends nowseems so important. You never knowwhere your future is going to lead you.You want to be prepared. Limkokwing isgreat because your future can happen inany of these three continents.

Imagine...

“The University has been and continues to be the future body that leads Malaysiato enhancing the countries brand in the global arena.

Limkokwing University is also the reference point of Malaysian creativity and agreat contributor towards knowledge economy.”

Radziah OmarChairman, Overseas Malaysian Executive Club (OMEC) • 2007

“I think the vision of theLimkokwing University is toproduce creative and innovativepeople, advanced in technology.People who will make the worlda better place. Studying atLimkokwing is very good, itgives my mind freedom to think,I have understood about creativ-ity and innovation, it gives methe ability to think broadlyunlike all the years of my study-ing (primary to senior) whereeverything was straight and hadrules to be followed.”

Gorata Sedietso, Botswana

“All I have to say is that I thinkLimkokwing University has themost creative environment inthe world. I love the skin thecampus has around it. At thisuniversity you can learn how tobuild and develop your ideas;you can hone your skills to bewhat the industry and businessneeds them to be.”

Li Jinze, China

“The power to change theworld! That’s me. That’s whatI'm going to do. When I go backhome I will bring back all thenew knowledge to pass on to mycommunity. I want them toknow that they are inferior tonobody. That they can changethe world just by being the bestthey can be. That’s what I havelearnt at Limkokwing.”

Fedro Mulia HarahapIndonesia

Bringing the Limkokwing expert-ise and its innovative education to Botswana. The LimkokwingUniversity Botswana was official-ly launched in May 2007.

The next 15 years will see Asia re-shapingthe world economy. Competition fromChina, the third largest producer of manu-factured goods, is already restraining thepricing of manufactured goods world-wide. India, although lagging behindChina, is predicted to overtake China inthe coming years. It is today the fastestgrowing free-market economy in theworld, forecast to become one of the world’stop five economies by 2025.

As countries like China, India and otherdeveloping countries actively participatein the global economy, hundreds of millionsof working adults will become part of amore inter-related world labour market.Investment flows are changing as are worldpatterns of production, trade, employmentand wages.

The multinational companies from themost advanced countries are already start-ing to adapt their business practices toaccommodate the demands of these fast

rising economies.

Students, especially those from Europeand other Western nations must acquirecultural knowledge of Asian countries. TheLimkokwing Global Classroom programmeis aimed at strengthening interculturalconsciousness that will improve inter-national understanding and reduce prej-udice and all forms of discrimination.

The University’s students, faculty and staff

themselves have various cultural, racial,ethnic, religious and socio-economic back-grounds. Interaction within the campus,is, therefore a very global experience asyou may never come across such a mul-ticultural diversity in one place in yourlifetime.

Malaysia – a popular destinationfor education tourismGlobalization is creating a paradigmshift in the way people are being edu-cated. On the one hand there are virtual

Study Asia

universities where learning is availableat the click of a computer mouse. Butincreasingly young people are choosingnon-traditional destinations for theirtertiary education. It used to be the casethat students made a beeline for univer-sities based in the more advanced coun-tries like UK, USA, Australia and NewZealand.

Today this is no longer true as countrieslike Malaysia are providing competitive

rates for similar degrees and diplomasthrough strategic collaborations withestablished universities from overseas.

Governments of developing countriessend their best and brightest young cit-izens to Malaysia for further studies.Malaysia offers a more conducive envi-ronment because the cultural diversity,political stability and warm tropical cli-mate make it easy for students to settlein and focus on their studies.

“As the world shrinks and cultures collide we need to strengthen global soli-darity and mutual understanding between nations to ensure trade and com-merce continue to expand with ease and communications remain cordial.

The foundation for this can only be built through deep cultural appreciationnurtured in the next generations of countries around the world.”

Professor Emeritus Tan Sri Dato’ Dr LimkokwingFounder President

2006

Innovative and creativeinternational education hubThe Limkokwing main campus is locatedin Cyberjaya, Malaysia ’s own Silicon Valleywhere well-known multinationals conducttheir research and development for thenext generation in IT-products and services.

Malaysia is the world’s third most populardestination for shared services and out-sourcing. Cyberjaya is at one end of the hugeMultimedia Super Corridor (MSC) thatstarts with the Petronas Twin Towers inthe heart of Kuala Lumpur. The MSC is aglobal IT hub providing employmentopportunities for the most talented andhighly skilled knowledge workers fromall over the world. It is estimated that therewill be over 100,000 job openings by 2010.Through Limkokwing students can gainaccess into these multinationals to do theirinternships.

Limkokwing degreesdelivered in Asian countriesLimkokwing degrees are now delivered inmany countries in Asia. We have exclusivearrangements that enable our foreign stu-dents to complete internationally recogniseddegrees without leaving their countries, to

know what degrees are delivered in othercountries.

As a Limkokwing student you will enjoy thesame benefits as those who have registeredat the main campus in Kuala Lumpur.This means that as a Limkokwing studentyou have the flexibility to conduct por-tions of your studies in any country thatyou wish where we provide access to ournetwork of foreign campuses to enhanceyour degrees with unique experiences.

A great opportunity for Westernstudents to gain valuable AsianexperiencesOur Asian connections give Western studentsthe opportunity to conduct a portion or alltheir studies in an Asian country. Thereis increasing interest in China and India asthese two giant economies are touted tobecome future hotspots for businessand commerce and other activities.

You can choose to do a semester atLimkokwing Kuala Lumpur and youpractically get to experience all of Asia inone country because Malaysia, whereKuala Lumpur is the capital city, has apopulation mix that is predominantlyAsian with strong cultural presence.

“I am confident that the Limkokwing University will play a leading role indeveloping skilled human resources in the creative fields for the benefit ofMalaysia and the wider world. I am sure the University will be a centre ofexcellence, not only the best in Malaysia, but also the best in the region, andhopefully, the best in the world.”

YAB Dato’ Seri Abdullah Haji Ahmad BadawiPrime Minister, Malaysia

2004

Limkokwing Malaysia

The Malaysian Prime MinisterYAB Dato’ Seri Abdullah HajiAhmad Badawi was delightedwith the unusual launch of theNational Branding and PackagingDesign Centre at the LimkokwingKuala Lumpur campus which heofficiated in October, 2006.

When I first set foot atLimkokwing, I found thatLimkokwing has an awesomestructure. Limkowing has aunique multi-cultural atmos-phere that is unlike any otheruniversity. I’ve made friends withpeople from different parts of theworld like, China, India, Africa,the Middle-east and so on. Itgives me the opportunity to learnmore about the cultures of theworld and also widen my knowl-edge in a global sense.

Khor Swee Ying, Malaysia

“Limkokwing University embod-ies an enriching cultural educa-tion as well as putting heavyemphasis on global education.One is able to explore and learnfrom other cultures while havingthe privilege of absorbing allthat Asia has to offer. It is simplyan amazing place and I willdefinitely have great memoriesof this University.”

Calvin Too, Brunei

“There’s a kaleidoscope of feelingsfrom being on campus. The feel-ings are as global as the campusis. Most important is the pridethat you feel when you sit andchat with any student at thecampus – the pride in belongingto and owning a part of theplace which is one of the bestnames in Southeast Asia.”Muhammad Umar Razzaq

Pakistan

For the ambitious student a Europeanexperience is crucial to career success. Europeis a rising power in world politics andtrade. The EU is the world’s leading exporterand the biggest international commercialmarket on earth. The EU currency – theEuro – is now stronger than the US Dollaron world markets. In many of the world’sleading industries, it is European transna-tional companies that dominate businessand trade. European financial institutions

are the world’s bankers. Fourteen of the 20largest commercial banks are European.In the chemical, engineering, construc-tion, aerospace and food industries as wellas the drugstore retail trade and insurance,European companies out-perform theirAmerican counterparts. Sixty-one of the140 biggest companies on the GlobalFortune 500 rankings are European, whileonly 50 are US companies.

Study Europe

“Next month a Malaysian university will open a campus in the heart of

London. Limkokwing University of Creative Technology which has recruited

300 international students to its Piccadilly site will be the first foreign, non-

US university to open a branch in the UK.

The campus is just one example of the many new challenges that British high-

er education is facing in the increasingly competitive and globalised market.”

Extracted from an article titled “We are going to have to reinvent uni-versities” that appeared in The Guardian newspaper in London on 2 February 2007.

A European learning adventureLondon is one of the most vibrant, colourfuland the trendiest cities in the world. TheLimkokwing campus is located in the heartof the city in Piccadilly, just a stone’s throwfrom Buckingham Palace and the RitzHotel. The city is a wonderful source ofeducation with 4 UNESCO HeritageSites, 150 theatres, 200 museums and34,000 shops in addition to numerouslibraries, archives and galleries.

As a financial and business powerhouseLondon set a competitive pace that helpsa student understand the edge that is need-ed to excel in a global environment. Herenew global trends are set in music, fashion,entertainment, design and other fields thatmark London as the place to benchmarkone’s level of expertise.

Internship in any of the companies basedin London provide valuable testimoni-als that help new graduates advance intheir careers.

A London education opens doors to careersin major corporations around the worldbecause it testifies to your ability to under-

stand the new challenges facing business-es as well as your ability to work with adiversity of cultures.

A bustling commercial nucleusLondon is a global commercial centre,with more foreign banks than any othercity in the world. There are over a quarter ofa million businesses located in this city andover 100 of Europe’s top 500 companieshave their headquarters in the region. It isa city where over 300 languages are spo-

ken by people from over 90 countries.London has one of the largest and mostdiverse institutions of higher learning inthe world. It is fast becoming the knowledgecapital of the world.

A fashion capital of the worldIn fashion London is an inspiration for manydesigners. A fashion capital of the worlddesigners look to London for new ideasand new trends. A walk down theSloanies of The Kings Road, to theGothic Chic of Camden Town and theRetro Cool of Hoxton Square reveals theextent trendsetters will go to, to makethat fashion statement. The creative mix

Limkokwing United Kingdom

of fashion is inspired by the mix of peo-ple; with over 90 different countries repre-sented, you are never an outsider in thisawe-inspiring city. London FashionWeek is world famous as a gateway intothe industry.

Dazzling lifestyleA thriving social life is part and parcel ofliving in London. With world famousnightclubs, a variety of restaurants onevery corner, talented street entertain-ers, over 150 theatres and world famousOpera and Ballet Houses you’ll find ithard to find time to sleep! Experiencethe Queen’s Horses marching alongsideas you are travelling in a double-deckerbus in the heart of the city or witnessingone of the finest musicals in the world.These will form the memories you willcherish forever. Nothing stays still inLondon, so you can only develop andimprove with the city, a city that you'llnever want to leave!

Breathtaking architectureThe beautiful architecture in the cityalso makes it a place where you can justenjoy walking around, taking in the tradi-

tional scenes, such as the many beautifulbridges over the River Thames, theHouses of the Parliament andBuckingham Palace. The city is alsohome to some of the best modern archi-tecture and attractions in the world,such as Canary Wharf, the Gherkin andthe London Eye. Other fascinating placesto visit in the capital include the NaturalHistory Museum, Victoria and AlbertMuseum, Tate and Tate Modern art gal-leries and many West End musicals.

Access EuropeOur innovative arrangement withEuropean University provides access tocampuses in major cities in Europe. Wehave provided for this because a Europeanexperience is important for the studentkeen to make a strong difference veryearly in his/her career. The exposure isunusual, in that, the student is able toexperience different European cultures.This is made possible through a specialarrangement whereby Limkokwing stu-dents can spend a few weeks in one cityand another few weeks in another city.The length of stay depends on the stu-dent.

“By coming to Limkokwing University, we hope to promote our expertise and,along the way, encourage Malaysians to be as good as, if not, better than us. Weencourage the young in Malaysia to see the huge opportunities in design and otherfields. The UK is one place they can find a friend in this area.”

Prince AndrewHRH The Duke of York

UK’s Special Representative for International Trade and Investment2004

Left: The Duke of York HRHPrince Andrew enjoys the amusingexplanation by Tiffanee MarieLim, Special Assistant to theUniversity President when hearrived to launch the establishmentof the Malaysia Britain: Partnersin Innovation initiative inDecember 2004.

“I wanted to be here because myfriends are here. They had toldme how much fun they werehaving at the same time theywere pursuing internationaldegrees. It is the campus herethat makes the difference. Plusthe college has these industryprojects that I find really mind-expanding.”Jacob Lyon, United Kingdom

“Limkokwing is great for meet-ing new people from differentbackgrounds and disciplines. Itoffers a great number of choicesfor study and I findLimkokwing to be a big bowl ofmixed cultures. I met my bestfriends here. Anybody canbecome part of something greathere. People accept you for whoyou are.”

Guilliaume RodriguezFrance

“Limkokwing has the best envi-ronment I have ever seen in auniversity; everything about thisplace has been planned to makeour lives easier as students. Itfeels like home. I’m comfortablehere.”

Alberto Copler, Italy

Africa is increasingly attracting the world’sattention that goes beyond humanitarianconcerns. It has been predicted that by 2010,Sub-Saharan Africa will become an impor-tant source of energy equal to the richnessof present-day Middle-East. The UnitedStates, Europe, China and India are amongmany other countries that are competing togain access to Africa’s rich sources of oil, nat-ural gas and other minerals. There are keeninterests to pour in investments, win con-tracts and to build political influence in thecontinent.

Despite the many challenges that Africafaces its future lies in its ability to educateits young generation to provide leadershipthat fits in with the global changes.Empowering the next generation willenable Africa to lift itself out of its doldrumsand integrate with the world with dignityand respect. Empowered African youthswill be the most able to utilize new oppor-tunities offered by globalization. In fact it isthe youths whoare impacted the most becauseglobalization affects employment, citizen-ship and migration patterns, youth cultureand consumerism.

Study Africa

“I have already heard good things about Limkokwing, both here and elsewhere. Thisinstitution brings with it an international reputation for being practical trendsetters.We have seen this from the positive example being set by some of the university’s localalumni who are already making their contributions to our society. As a global uni-versity Limkokwing has the capacity to tap into the intellectual trends, as well asresources, on 3 continents. Our young people here are so inspired it is impressive.”

H.E. Festus G. MogaePresident, Republic of Botswana

2007

Within the African continent Botswanaenjoys unprecedented success as a stableeconomy since achieving independence in1966. Botswana has been rated by theHeritage Foundation, in collaborationwith the Wall Street Journal, as among thetop 30 countries in the world and the bestin Africa with respect to economic free-dom. It is one of the wealthiest countriesin Africa with an abundance of naturalresources, diamonds being the mainsource of revenue. Botswana is the largest

producer of diamonds in the world withan annual output of 15 million carats.The beef industry followed by tourism areother important economic activities thatearn foreign exchange for the country.

Botswana is forging its way forward with aVision for the year 2016 with plans tobuild its human and physical capital.Botswana is basing its growth on the themeof Building an Innovative Economy for the21st Century. At the very crux of thistheme is the empowerment of its young

Limkokwing Botswana

Left: H.E. Festus G. Mogae,President of the Republic ofBotswana praises the University forits intention to help Botswana turnthe capital, Gaborone, into a hubfor education in Africa. He thenofficially launched the Botswanacampus in May 2007.

“The vision of LimkokwingUniversity is to come up with abright future for all those whoare willing. From vision totransformation. I can see myselfbeing a producer by profession inthe next five years. Just becauseof the vision that Limkokwinghas. Studying at Limkokwing issomething which is so preciousbecause I feel a lot of differentthings like being someone whoknows what she is doing, unlikebefore coming here.”

Angella Goddia, Botswana

“I enjoy studying at Limkokwingeveryday and I would not trade itfor the world. Everyday I amchallenged to create with mymind and not just store informa-tion. This is what I think is dif-ferent about Limkokwing.”

Thabo Myengwa, Botswana

“Before coming to LimkokwingUniversity I had a problem ofmoving from one education insti-tution to another, because Ialways felt like I was in the wrongplace. Limkokwing Universityhas presented the whole aspect oflearning in a way I never imag-ined. The university offers alearning experience that initiatescreativity in your mind. Theschool has managed to fuse learn-ing and fun into one entity. I’mhappy it has helped me open up,get more friends and highergrades. Thank you Limkokwingfor now I feel I am in the rightplace.”Tongai Tichafara Mandigora

Zimbawe

citizens, preparing them to play a majorrole in building the future of the country.The right skills and knowledge are key tomaking the next generation of Batswana aforce in shaping the future of Botswana.

And as it builds its human and physical infra-structure Botswana feels duty bound toprovide leadership in sharing its vision withother African nations. In a long-term viewto address many of the issues now plaguingAfrica it sees a dire need to build a corps ofintelligent, creative and proactive Africanswho will provide the energy and talent toaddress African issues with African perspec-tives, African creativity and African innovation.

Botswana is investing in building an edu-cation hub where young Africans canfocus on unlocking their full potential sothey may help African industry integrateinto the global economy.

Innovative education hub: A first for AfricaLimkokwing brings to Africa its experi-ence and expertise in empowerment. Thehallmark of a Limkokwing education is itsability to bring out the creative potentialof a student. Creativity is a mental processneeded to respond to the tremendouschallenges that we face in the fast pacedworld that we live in today. Creativity can

“In establishing Gaborone as a regional hub for education, the University willmerge Asian, Western and African cultural diversity to contribute towards thecreation of a new generation of African graduates with a global mindset. This issignificant, because the development of human capital that is skilled, creativeand knowledgeable remains the single most critical building block for progress.”

YAB Dato’ Seri Abdullah Haji Ahmad Badawi Prime Minister, Malaysia

2006

“Limkokwing is the bestUniversity and I am proud ofbeing a student here. It is differ-ent from other Universitiesbecause of its facilities; great lec-turing, willingness to help stu-dents in every situation they arefaced with. The ability to help uslearn to think outside the box, togenerate new ideas that willbenefit the country and createnew employment.

When the President amiredeveryone was happy, it was likethe Oscar awards where thephotographers were busy and

some lecturers walking on hisside were like body guards. Thiswas done because we all wantedto touch him because he made usproud by establishing a schoolhere in Botswana that we want-ed to go to in Malaysia.”Kefilwe Monorwa, Botswana

be nurtured in the individual, somethingthat Limkokwing has been doing formore than a decade.

Limkokwing Botswana is a 21st centuryspecialist university campus where aca-demic learning is integrated with industryto ensure that students graduate withknowledge of industry and imbued withthe spirit of enterprise. The campus willstimulate creative thinking and provideopportunities for unhindered individualdevelopment, talent and accomplishment.

Students are tapped into the Limkokwingglobal network of academic partners locat-

ed in 70 countries where they can transferto complete a semester, a week or a monthfor research studies that strengthen their aca-demic submissions. Alternatively they canchoose to complete their degrees overseasat Limkokwing London, LimkokwingKuala Lumpur, Limkokwing Beijing orLimkokwing Borneo.

Limkokwing Botswana is Africa’s firstuniversity to be:• Built upon industry-university interface• Internationally benchmarked for world-

wide recognition• Networked with academic partners

from around the world

“We need education that is innovative in its approach and that can bring outthe creativity of our young people so we can build an innovation hub that willbring students from all Africa and also beyond Africa. The LimkokwingUniversity has been helping to build Botswana’s human capital through itsKuala Lumpur campus. We are very pleased that the University has made a boldmove to join us in Gaborone as we strive to transform the city into an educationhub for the region.”

Hon. Mr Jacob NkateMinister of EducationRepublic of Botswana

2006

“It is a pleasure to have beenadmitted to LimkokwingUniversity. Not everyone gotthat chance of enrolling herebecause of their grades.Limkokwing is different to acertain extent from other insti-tutions because of its high tech-nology. The technology used herewill enable us as students toaccess information that has notbeen easy for other students fromdifferent institutions to access.

When the President visited noteveryone was happy with thefact that lessons were delayed,

but they were grateful to finallymeet the man who is willing totake Africa to great heights edu-cationally.”

Goabaone TaukobongBotswana

We have 10,000 students from 100 coun-tries pursuing their higher education withthe University. They are predominantlyAsian, Middle-Eastern, and African –three regions that are rich in ancient cre-ativity. Collectively all these studentsbring their unique cultures and traditionsto create a unique fusion on campus. Thisfusion influences viewpoints which inturn trigger new responses. We involve

our students in our projects with industryand therefore we are able to gain a widerand more universal input. The results arefascinating and exciting.

Tapping our massive resourcesThe university has its roots in an interna-tional communications consultancy witha 30 year track record. This industry back-ground has given the university a founda-

World’s biggestcreative department

“Malaysia is an important market for Nestle and we are keen to establish links with

Limkokwing as the University is known to excel in such fields as consumer market-

ing and branding. There are plans for collaboration with Limkokwing University

to develop packaging innovation.”

Helmut TraitlerNestle Vice-President & Global Head of Packaging

2007

It is amazing what students, giventhe inspiration and the knowledge,can achieve in less than 3 years.Testimony to this is the 1,000designs featured at the MalaysianBranding and Packaging DesignCentre located at the Limkokwingcampus in Kuala Lumpur.

tion that cannot be matched by otherinstitutions of higher learning. The com-munications consultancy continues tofunction within the campus, as the pro-fessional arm of the university. Thisenables our students to work with indus-try professionals and learn to be moreprofessional in their research and contentcreation. This is a university that under-stands the value of being industry rele-vant, that appreciates the importance ofseamless transition from classroom tocareer.

Using the concept of Indusity – a wordcoined from joining the words industry

and university – the Limkokwing Universityhas been able to achieve what others canonly dream about. It has created a taskforce of academic and industry collabora-tion where industry is able to conductresearch and development minus theexhorbitant costs of hiring professionals.The collaboration enables students to par-ticipate in projects working with industryprofessionals to output work that is usedby industry to promote their productsand services.

The University is linked to the MalaysiaDesign Innovation Centre, Malaysia

“Tan Sri Lim, through his dynamic leadership and entrepreneurship has builtLimkokwing to what it is today – a university of creative ideas that has drawn stu-dents from all over the world. They come to these shores and take back dynamic ideasto shape their industries and economies. NAPEI hopes that Tan Sri Lim will con-tinue to inspire his team at Limkokwing to scale greater heights of achievement andacclaim to make it an organisation to be emulated, not only in this country butthroughout the developing world.”

Dr Hj Mohamed ThalhaPresident, National Association of Private Educational Institutions

2004

“I am having a great time on campus as there are so manyevents taking place. I get to meet important dignitaries andmy most memorable experience is having a cup of coffee withMel Gibson, the famous movie star and director fromHollywood at the university’s cafe. My friends back home areso envious of me.”

Selenge ChuluunBusiness Administration, Mongolia

Branding & Packaging Design Centre,National Creativity & Innovation Institute,Council for Content Creation, Councilfor Effective Communication, MalaysianInstitute of Directors and industry associ-ations that include footwear, plastics man-ufacturing, timber products, printingamong many others.

Through the collaboration the Universityis able to work with industry in unparal-leled ways in product or service innova-tion. The ability to respond professionallyhas attracted industry to collaborate onspecial projects to obtain fresh new anglesto marketing issues.

This unique collaboration with industryhas also been extended to governmentwith the intention to build national com-petitiveness and the country’s global repu-tation through innovative design andeffective branding.

Limkokwing’s project partners include:• Nestle Products – to collaborate and

develop Malaysia as a global hub for theproduction of halal food.

• Cyberview, the proprietor of the SMETechnopreneur Centre in Cyberjaya –to collaborate in a wide range of activitiesfrom design advancement, brand build-ing, content creation to idea generation.

• Institute of Printing, UK (MalaysiaBranch) – to promote Malaysia as aregional centre for high quality printingand world-class centre for outsourcing

print production and graphic commu-nications.

• Federal Land Development Authority,Malaysia – to collaborate on brandingand packaging design for food, textiles,craft and other FELDA products as wellas developing new FELDA entrepre-neurs.

• Lewre Fashion Footwear – to train thenext generation of designers for thefootwear and accessory industries andre-launching the brand for the globalmarket.

• L’Oreal Malaysia – to develop diplomaand professional courses for hair design,make-up and skincare where L’Orealwill provide curriculum supportthrough placement programmes, lec-tures by industry leaders and field trips.

• Malaysian Footwear ManufacturersAssociation – to map out strategies thatwill reinforce Malaysia’s position andreputation as a leading producer ofworld-class exporter of quality footwear.

• Malaysia Furniture EntrepreneursAssociation – to make Malaysia a lead-ing name in quality and innovative fur-niture and to create capacity-buildingprogrammes for the industry in brand-ing and design innovation.

• Malaysian International Chambers ofCommerce – to create a platform forsmall and medium sized industries todevelop brands of international stature.

“Now both local and foreign students can maximise their learning capabilities in anup-to-date high-tech environment representing the new millennium in yet anotheruniversity in Cyberjaya. IPRM applauds Limkokwing for being exemplary in thepromotion of world-class education and for the aggressive march to supportMalaysia’s Vision 2020.”

Shameem Abdul JalilPresident, Institute of Public Relations Malaysia

2004

“I’ve been in London for 3 yearsnow. The main reason why Icame here was that this vibrantand creative city offers a lot ofopportunities to young andinnovative professionals.My life here, so far, is full ofexperiences that wouldn’t beavailable elsewhere. London hasa soul and heartbeat second tonone. Everyday is a new storywaiting to unfold. You can carve out a name foryourself in this city brimmingwith opportunities. Once youbecome a Londoner your lifewill never be the same. Live your dreams today as I'mliving mine now.”

Natalia Koroscik, Poland

“London is one of the cities thatI always wanted to visit becauseof its diversity and multicultur-al society. Meeting people fromdifferent countries has made meunderstand the culture and Ireally enjoy meeting and dis-cussing different issues of today’ssociety. I like visiting places andlearning the different ways ofliving. London gives you oppor-tunities to know yourself and bemore creative! The style of livinghere makes you more flexibleand adaptive towards individu-als and increases the desire toexplore and innovate.

Entela Maliqi, Croatia

“Limkokwing has changed mylife by changing the way I think,opening doors to a multicultur-al world, providing a truly glob-al perspective of education.”

Alfin Alibhai, Kenya

“This is a very impressive institution. It’s amazing to see so manypeople. It’s overwhelming speaking to people from all around theworld. I know that this is an institution of the arts, but you haveeverything here from hair design, fashion to animation and film.”

Mel GibsonAward-winning Hollywood Movie Star/Director of box-officehits such as Lethal Weapon, Braveheart and Apocalypto when

he visited the campus in September 2007.

• Malaysian Institute of Directors – toeffectively promote world-class corpo-rate governance in Malaysia and to rein-force the international image ofCorporate Malaysia through jointcapacity-building programmes.

• Malaysian Plastics ManufacturersAssociation/Malaysian Plastics DesignCentre – to co-operate in brand devel-opment and capacity-building pro-grammes.

• Malaysian Printers Association – to col-laborate in making Malaysia an interna-tional hub for packaging services as wellas in developing capacity-building pro-grammes for the industry.

• Malaysian Timber Industry Board – toestablish a Timber Innovation Centre topromote Malaysia as a premier countryfor timber products of internationalquality and innovative designs.

• Ministry of Health – to create cam-paigns to discourage young peoplefrom smoking.

• MYGO Solutions – to establish anR&D centre for e-games and plan mar-keting, advertising and promotionalactivities. To create and showcase gamescontent, event technologies & services,and develop exclusive multimedia toolsand solutions.

• Proton – to collaborate in developingcreative and innovative designs for themakeover of a selection of Proton carsto enhance their appeal to young con-sumers.

• Terengganu State Government – to pooljoint resources for capacity building forthe state and to collaborate on projectsconnected with rural industries, tourismand other projects.

• Government of Botswana – to promotethe image of Botswana as a premierbusiness and tourist destination andto change the mindset of the people toembrace globalization and meet itschallenges.

“My first impression ofLimkokwing was the design ofthe place. I told myself “I have tobe at this lovely place, no matterwhat it's going to cost me and Ithink that I feel comfortableamong all of those multiculturalstudents”. I know that this placecan help me to be confident,outgoing, and strong and fightfor myself to be a better personfor tomorrow.”

Maria Mel'Nikova, Russia

“Living in Malaysia rocks, andI am loving everything, the food,the shopping, the islands, andbeing invited to be an ambassa-dor was a surprise, but I'm soproud, I get to meet people, greetVIP’s, being part of a rock gig oncampus, and working with theuniversity. It doesn’t get muchbetter for a student! It’s great tobe out here... innovation baby!”

Burak Ozsoy, Turkey,

“I fell in love with the campusthe minute I set eyes on it. It'sinternational atmosphere andinnovative approach to educa-tion and open-minded philoso-phy allow students to grow ontheir own and also to gain agreat deal of exposure, which ispriceless.”Anuradha Srinnagesh, India

“Limkokwing is the most excit-ing campus in the world, sincemy very first week, I foundmyself involved in differentactivities, from dance perform-ances to fashion shows andsinging performances for anaudience full of energy and life.Limkokwing is not just a placeto study, it is a life. It's the bestkind of world to live in.”

Diya Servansing, Mauritius

“On the Limkokwing campus, you cannot help but feelinspired. Inspired by the creativity-charged environment, thelarge company of creative minds from more than 100 coun-tries and the daily buzz of activity. You are inspired to excel.”

Clavinna PhanMultimedia, Advertising & Broadcasting

United Kingdom

Nurturing the winning mindset,pushing the limitsTo nurture talent is to sharpen the mindand hone the skills. The steps studentstake to participate in competitions standthem in good stead when they graduateand transit into careers. The qualities arepart of the emotional intelligence neededto do well in life. The lessons learnt serveto mould champions. These are the kindof students who will succeed because thebest lessons learnt are often those that takeplace outside the classroom. At Limkokwingwe push it further, beyond the ordinary.That is how we create champions.

Creating the culture for winningCreativity has a lot to do with winning.We have developed it into a science. It hasto do with psychology and with the will-ingness of the student to try new ways ofdoing things. What we do is hardest at thestarting point when the student joins us asa novice, the mind bogged down withknowledge and with no outlet for the useof this knowledge.

We fire the imagination. We mould thethinking. We push hard to move the mindto attempt to fly. And when the studentsstart to fly then we let go. We have doneour part. We have achieved what we hadset out to do. The students take over. Wethen merely facilitate to provide the toolsand the environment. We take pleasure inseeing creativity take hold.

Igniting the passion for excellenceOnce ignited there is no turning back. Wehave found that students who have dis-

covered the value of excellence make itpart of their lifestyle. It takes hard work,no doubt, painstaking attention to details,but in the end it is worthwhile to go theextra mile and give the project in hand thepolish it needs to look good. That sense ofsatisfaction is what makes the passion forexcellence so addictive.

Being fully prepared for competitionIt is no different from studying for anexam. You have to know the rules and youhave to abide by it. But those who excel

are those who give their submissions morethan what is asked for. They are in it towin. Every point must be covered. Thispreparedness is a great lesson, somethingyou acquire for life.

Building the power to winStudy the ways of the world’s most suc-cessful athletes. You will learn that disci-pline, a burning desire to win and confi-dence, added to constant and consistenteffort will put anyone in the top bracket ofwinners. The power to win often has to dowith a competitive spirit and a strong willpower to go the distance.

Developing a sense of leadershipThere has never been a winner who hasnever shown leadership. It is a naturalconclusion. All the characteristics of lead-ers are present in winners. Leaders arefocused on the outcome and relentlessabout the details. They are exuberant andenergetic. They inspire others and makegreat team players.

Creating Champions

“I sincerely hope that Tan Sri Limkokwing’s vision for the future of Malaysia willbe realised when creativity and innovation become the main driving forces forindigenous and competitive economic development. A good beginning to realisethese goals has been made by this unique institution.”

H.E. Mr Mazen M. JumaAmbassador, Embassy of the Hashemite Kingdom of Jordan, 2004

“This is a place of great distinc-tion that upholds the most posi-tive values. It nurtures creativityfrom within and enriches thelives of everyone who comesacross it. The creative energy justbuzzes from one person to thenext.”Charlotte Malaka, Tanzania

“I have traveled far fromAustralia to be at the bestknown university in Malaysiato make something of myselfand be the best I can be. TheUniversity has an atmospherenot many can forget; its fun,modern and overwhelminglycreative. Students and staff areinvolved as one with campushappenings and meet industrygiants on campus regularly –even Mel Gibson. How cool isthat?!”

Chantelle Lay, Australia

“Limkokwing teaches ordinarypeople to achieve extraordinarythings.”

Kahuga Laura ShirleyKihumuro, Uganda

“I'm at Limkokwing for theway it can and has opened mymind. The international com-munity alerts you to differentperspectives, giving you new sit-uations to learn from and newideas that inspire.”

Nor Allia Merzouk, Algeria

“If the university were a man Iwould be in love with him. Itgives me the confidence to bewho I want to be and its vibran-cy makes me feel as if I am alive.It fully satisfies my needs as astudent!”

Elena Autonova, Bulgaria

It is traditional for most universities todocument their research findings. Youwill find hundreds of these printed mat-ter stacked away in resource centres orlibraries for others to gain from the find-ings. But at Limkokwing we do this a lit-tle differently. The research is captured invideos or publications or presented in gal-leries, mounted as exhibits to inform andto educate visitors to the university. Here

research is converted into informationthat is useful to people.

Knowledge Research CentreThe Knowledge Research Centre is where

faculty conducts its research. Lecturerskeep tabs with new trends within theirindividual disciplines and use the infor-mation actively in ongoing projects. Theinformation often results in an overhaulof curricula to maintain the relevancy ofour programmes with what is going on inthe marketplace.

Research to upgrade curriculumWe have created specializations within thebroader studies where students with a pen-chant for a particular subject can focus onbuilding a career within that niche. Examples

Converting researchinto content

“Innovation ultimately depends on a scientifically and technologically creativeworkforce. So not only has Limkokwing contributed to our nation’s human capital,it has created value by its approach to the learning experience by its focus on inter-disciplinary research and by establishing good bridges between international uni-versities, government and industrial laboratories.”

Dato’ Mustafa MansurPresident, Federation of Malaysian Manufacturers • 2004

“Limkokwing is not just an edu-cation. its an experience. When Ifirst came to Limkokwing,Cyberjaya I marvelled at theenvironment. The thing I lovemost about LimkokwingUniversity is its diversity.Limkokwing offers a very uniqueblend of colourful cultures andethnicities that not only opens upthe mind, but also makes anindividual prepared to interactwith many different people intheir post-degree life. The lectur-ers, the programmes the classesand even the many assignments

all combine to provide an elevat-ed learning experience unlike anyother University around. It’s agreat benefit to be exposed to suchhigh education and multiplicity.I know that being atLimkokwing University willenable me to meet the worldhead-on. If I had to make achoice – I would choose it all overagain – Limkokwing Universityof Creative Technology. Experience.Evolution. Excellence!”

Jennifer Forbes, St. Vincentand the Grenadines

of these include Sonic Design and SurfaceDesign which are studies that take a studentdeeper into particular areas. Sonic Designis an innovative course of study thatcombines music and high technology. Anexample of industry application of SonicDesign is the creation of ringtones, sopopular in telecommunications.

Surface Design is a specialized area of finearts that deals with creative visual ideasthat are translated into printed design forall types of surfaces and fabrics. SurfaceDesign refers to printed textiles for fash-ion and interiors, accessories, ceramic andglassware, wallpaper and wrapping, floor

coverings, and many other innovativedecorative design and print applications.It also includes screen-printing, comput-er-aided design, transfer printing, draw-ing, digital photography and designcrafts. It is an area, we anticipate, willgrow into an in-demand career option.

Research to visualise governmentpoliciesBefore the government introduces a policythey would have conducted their ownresearch over a period of time. But oftenthese are very technical and confidential.

What the university has done is to con-duct a different kind of research where wecan translate the information to enablepeople to understand the issues at stakeand why the policies were introduced.

The university has been very active in cre-ating the means for the country to:• build racial harmony• create an exciting identity to motivate

sportsmen and sportswomen• stimulate rural entrepreneurs to upgrade

their market penetration through bet-ter packaging

• build confidence in Made-In-Malaysia

products to a foreign audience

• make Malaysians more caring and sup-portive of humanitarian efforts

• discourage young people from takingup smoking

• promote Malaysia as world halal hub

• build awareness of the consequencesof war

• capture the richness of batik traditions

• enlighten small businesses on the valueof branding and packaging

• attract foreign investors into Malaysia

It is amazing what students, giventhe inspiration and the knowledge,can achieve in less than 3 years.Testimony to this is the 1,000designs featured at the NationalBranding and Packaging DesignCentre located at the Limkokwingcampus in Kuala Lumpur.

Limkokwing attempts to create a fine bal-ance where the degree and diploma pro-grammes are designed to ensure that ourgraduates stay in demand and relevant inthe future. Constant reviews – thattakesinto account industry trends – enableus to stay at the winning edge, providingthe right learning ecosystem that not justbuilds the skills and knowledge but devel-

ops the personality and enhances talent.

There are six faculties providing interna-tionally recognized degree and diplomastudies in design, architecture, multime-dia, communications, IT and business.Within each faculty there is a wide rangeof programmes that students can selectaccording to their career interests. Someof the programmes offered enable the stu-

Internationally recognizedand industry relevant

“The name Limkokwing has long been a synonym for excellence in design and inno-vation. I am therefore delighted it will now be borne by the Limkokwing Universityof Creative Technology. This institution will be a major addition to Malaysia’s ter-tiary education sector, strengthening yet further the country’s position as a regionalcentre of educational excellence.”

H.E. Mr Bruce CleghornBritish High Commissioner to Malaysia

“Being a student at LimkokwingUniversity has made me learn tolive and work with different peo-ple. Being an international stu-dent and given this opportunityto learn here has made me real-ize just how equal we all are.My stay here in Limkokwing hasbeen pleasant from day one. Notonly have I made so many newfriends, but I look forward togoing to school everyday.Limkokwing on its own is a fam-ily, a family that has welcomedme with open arms and is moti-vating me to succeed.

Not only is the learning envi-ronment welcoming but it hasgiven me a sense of belonging. Iknow Limkokwing is going toenrich me with so much.Knowing that I will graduatewith a globally recognizeddegree makes me proud to be astudent here.My stay so far has been wonder-ful but I intend to make itextraordinary. Not only do I

dents to specialize where the skills taughtgo deeper into the chosen discipline.

In every programme attempt is made toevoke the student’s creativity. This enablesthe student to understand that every issuecomes with more than one solution.

Some of the lectures are presented jointly.Lecturers within the same programme,but teaching different topics, collaborate topresent an entire scenario so students cangrasp how the different aspects of a mod-ule work together for a single purpose.

Faculty of Design Innovation• Fashion & Retailing • Brand PackagingDesign • Industrial Design • ProfessionalDesign

Faculty of Multimedia Creativity• Creative Multimedia • Animation • Integrated & Immersive Multimedia • Digital Communication Design • DigitalImaging & Illustration

Faculty of Communication, Mediaand Broadcasting• Professional Communication • EventManagement • Digital Film & Television• Broadcasting & Journalism • SportsJournalism

Faculty of Architecture & TheBuilt Environment• Interior Architecture

Faculty of Business Management& Globalisation• Business Administration • Accounting •

International Business • Marketing •

Tourism Management • Public Management• Sports, Health & Fitness Management

Faculty of Information &Communication Technology• Games Technology • Mobile Computing• Business Information Technology •

Electronic Commerce • InformationTechnology • Software Engineering withMultimedia

3+0 Australian Degrees• Architectural Science (Curtin

University of Technology)• Interior Design (Curtin University of

Technology)• Graphic Design (Curtin University of

Technology)• Industrial Design (Swinburne

University of Technology)• Mass Communication (Curtin

University of Technology)

At Limkokwing Kuala Lumpuryou will find the world’s only libraryon creativity and a packaginggallery that uses giant packs to con-vey messages on the salient points ofbranding.

want to be a student here, but Iwant to be part of everythingLimkokwing has to offer, be itleadership or as an ambassadorI am ready for the challenge. Thank you Professor Tan SriDato’ Limkokwing.”

Susan Sonia Mtegha,Malawi

“I am determined to become a successful entrepreneur andLimkokwing University is the best campus to get myself organ-ized for it. I am building a global network and at the same timeI am trying to understand the way other people from other partsof the world think. I am trying to absorb as much as I can fromTan Sri Limkokwing to understand how he has inspired somany of us.”

Benny KgoloMass Communication, Botswana

British DegreesAn exclusive, cost-effective pathway foradditional degrees from University ofBedfordshire and Anglia Ruskin University.

• University of Bedfordshire for degreesin media, communications or busi-ness management.

• Anglia Ruskin University for degrees indesign, multimedia or IT. Anglia RuskinUniversity is a UK institution located inCambridge, the region’s most recog-nized education township.

Lifestyle Design StudiesThe lifestyle industry is a huge global busi-ness worth trillions. But few young peoplethink of building a professional career inlifestyle design. Limkokwing is breaking newground in bringing into focus the lucrativecareers that are available in this excitingsector. The core intention in doing so is todevelop the next generation of lifestyledesigners who will possess the creativity, theskills and the passion to penetrate the globalmarket using Malaysia’s unique multicul-tural background to inject our local iden-tity and make it desirable internationally.

Hair Design & SkincareThe beauty business has seldom attractedstrong interest from students planning theircareers. They often opt for professions intraditional areas not realizing that thebeauty business is a gold mine if you study

it with the right mindset. Some of themost famous international brands seekqualified and talented people to holdmanagement positions. The Hair Designprogramme is presented in collaborationwith L’Oreal which is today the most suc-cessful beauty brand that has stayed onthe sharp edge of innovation through itsstrength in research and development.

Students who sign up have a choice ofwide ranging topics covering marketing,human resource management, publicrelations, administration, finance to design-based topics. These include:• L’Oreal hair dressing basics • Cover Look– the 7 points to achieve the Cover Lookfrom colour, hair, make-up etc • Commu-nication Skills • Trends & Techniques •

Industry training • Marketing for salons •HR for salons

Sound & Music DesignThe Sound & Music Design Academy pro-vides an invaluable pathway for students ofdiplomas and degrees to build additionalskills and knowledge in selected areas con-nected with sound engineering and musicdesign. This gives the extra edge thatmake graduates more employable and insome cases give them the confidence to setup their own studios and run it as a busi-ness. The Academy is fitted out betterthan professional studios that offer theseservices commercially. The projects thatstudents are engaged in are industry-relat-

“Limkokwing’s involvement with international partner universities will contributeto building synergies between institutions, and create opportunities for students tolearn from both countries’ experiences.”

H.E. Mr Melvyn L. MacDonaldHigh Commissioner of Canada

2004

“The atmosphere here encour-ages students to be creative andinnovative. Architectural Scienceis one of the many well-knowncourses here and judging fromthe response of the students allare equally enjoyable.”

Lolita Lochhead, Venezuela

“The campus is a multiculturaland multinational hive of activ-ity, abuzz with creative energy.One learns to be culturally sen-sitive and respectful of otherways of life. It also makes usaware of what goes on in theworld and understand our rolein the global scheme of things.On campus, we can be expres-sive and creative to allow othersto peek into our world! It’s greatfun!”Saeed Salem Ahmed, Yemen

“Everyone seems to lead such aninteresting life. You mix witheveryone from break-dancers tofine artists to future leaders andentrepreneurs.”

Raj Pratap, New Zealand

“I made friends on my first day.You turn a 360° and see peoplefrom across the globe in onesweep. It’s the people that will getyou going.”

Robin CoenraadThe Netherlands

“Limkokwing University isn’thow I imagined it to be – itsbetter! The campus is awesome;Tan Sri is definitely a man Ilook up to – he’s a man that con-stantly wants to bend andchange the rules.”Nurhadi Khan Halid Khan

Singapore

“The knowledge and skills I gain at Limkokwing will empow-er me to help others when I return to my country. I am veryexcited by what I can do and I have many ideas that I want toimplement which will be useful to my country. We are a verycreative people and I want to do something that will expose thatthrough new media technology.”

Yalihan ConteSoftware Engineering & Multimedia

Republic of Guinea

ed connected with music direction formovies and television series and creating jin-gles for advertising among other things.

• Professional Diploma in Sound and Music Design

The two-year programme gives youenough learning to go straight into a career.

• Diploma in Sound andMusic Technology

But for those more serious about musictechnology we have a three-year programmethat leads to a degree through our twinningarrangement with Thames Valley Universityof UK.

Limkokwing International Dance AcademyThe Dance Academy is a professionalschool that offers comprehensive classesand workshops for dance enthusiasts andprofessionals who wish to expand theirknowledge with the latest dance techniquesand movements.

It was established to encourage creativityand independent thinking as well as to instilself-discipline in the students. Learning thetraditional dances of the world also fostersinternational harmony and cultivatesappreciation of foreign cultures. This willadd on to the overall learning experience inacquiring a truly holistic education. Thereare also many career opportunities in the

dance sector, among which are choreog-raphy, community dance, performanceteaching and even administration andmanagement. Enrolment is open to allinternational students. The Academy offerscourses in:

• Belly Dancing • Hip-Hop • Modern Jazz• Persian Classical • Latin Dances • EgyptianDance • Turkish Dance • Kurdish Dance• Uzbekistan Dance • Indian Classical •

Malay Traditional • Chinese Traditional

Limkokwing Film andTelevision AcademyFew industries can match the unique con-vergence of glamour and adventure withcreativity and technology as the filmindustry. This is an industry that can takeyou to exotic locations to work with extraor-dinary talents with an exciting array of jobprospects which include the following:• Producer • Director • Cinematographer • Art Director • Playwright • ProductionDesigner • Cameraman • ProductionAssistants • Technical Crew • Film Editor

International House• English Immersion • Business English part-time courses • HRDF (Human ResourcesDevelopment Fund) • IELTS and TOEFLExam Preparation classes • Mandarincourses

“Limkokwing is focused on developing competitiveness and distinct branding forMalaysian-made goods and services, producing knowledge workers who are ascapable as the best from around the world. The university is catalytic in bench-marking creativity and innovation, both key to Malaysia achieving fully developednation status by 2020.”

H.E. Tan Sri Hamed M.A.YahyaAmbassador, Royal Embassy of Saudi Arabia

“The mixture of cultures anddifferent people combined withthe amazing environmentmakes Limkokwing a good placeto stay.”

Steinar Hannesson, Iceland

“We often have the opportunityto work on real-life projects andevents involving the public andindustry. Many of us are securewhen it comes to knowing whatkind of work we want to dowhen we finish. All semesterround, professionals come tospeak and work with us. I haveno doubt the transition fromclassroom to industry will be asmooth one. The fact that ouralumni have outdone themselvesgives us much confidence!”

Nidal Dabbas, Jordan

“There are many things I wantto achieve in life. The campushere gives me the opportunity todo this because I feel more confi-dent as I mix around with peo-ple of other cultures. I find thatactually we have a lot in com-mon. It is wonderful to exchangeknowledge with other students,local and international, as weshare common ideas.”

Sarah Hamed YahyaSaudi Arabia

“The Limkokwing campus isvery different. It’s very stimulat-ing. There is never a boring day.Of course, there is a lot of workto do but I enjoy the challenge.”Ehsan Nishaburi, Azerbaijan

“An education is incomplete without extra-curricular activities.I have learnt so many things. Co-ordinating an event, for exam-ple, is such a complex activity that takes careful planning tomake sure everything runs smoothly. I don’t get that kind ofknowledge from books. You need to be involved andLimkokwing has plenty of such opportunities.”

Nadine Ann ThomasProfessional Communication, Malaysia

Take it to the next level of global business managementBusiness is a complex interlocking web ofglobal financial markets and corporationsthat have become the planet’s most pow-erful institutions. Selecting business as acareer choice is to enter a highly complexweb of challenges and demands wheresoftware skills, multicultural knowledge,global contacts, creative thinking, peoplemanagement skills and a confident,active personality guarantees a rapid riseup the corporate ladder.

At Limkokwing business is given a globalperspective which we think is vital for allstudents of business. Given the multicul-tural campus environment, building up aglobal network of contacts, acquiringknowledge of other cultures, gainingadaptability, flexibility and ease in dealingwith people from other cultures providesthe right ecosystem to create a new breedof global business managers.

The field of business is very wide rang-ing. At Limkokwing we explore it with-in the disciplines covering internationalbusiness, entrepreneurship, retail andmarketing management, accounting,business administration and tourismmanagement. But in actual truth busi-

ness touches every aspect of life andanyone with an entrepreneurial spiritcan venture into business at any stage oftheir professional life.

It is pertinent at this point to single outentrepreneurship as a strong viabilitygiven the unique campus environmentof Limkokwing where new businessesare incubated and successfully devel-oped for franchising purposes.

Entrepreneurship is recognized as a 21stcentury career choice because of global

business trends and the new business toolswhere individuals are able to run a lucra-tive global business from their laptops.

An enormous incentive to studying businessat Limkokwing is the additional moduleson leadership. Normally reserved for thetraining of business executives we havemade this part of business managementstudies to enable the graduate to gain theleadership skills vital to excel in today’s fastmoving global environment.

Build a rewarding career inbusinessCareer opportunities within the busi-ness sector depend on the interests ofthe graduate and the area of expertise.

Business Managementand Leadership

“We appreciate Tan Sri Limkokwing’s specialist university’s creation of knowledgeworkers to maximize wealth generating capacity of human capital. ACCCIMrecognises Limkokwing’s pioneering role in changing mindsets and applied researchin creative technology to create a quality conscious and competitive Malaysia.”

Tan Sri William Cheng Heng JemPresident, Associated Chinese Chambers of Commerce & Industry of Malaysia

2004

“I chose Limkokwing for goodreasons. One is the annual sav-ing of nearly RM 55,000 a year.Yet you can still receive a fullCurtin degree – without goingto Australia! Malaysia is mod-ern and some of the architecturehere is amazing. There are excel-lent highways everywhere andgood transport services. Andlandmarks such as the PetronasTwin Towers and the KLInternational Airport. These arethings I will remember bestabout Malaysia. And, oh, thefriendliness of the Malaysianpeople. I feel at home here.”

Jonathan Wesley, Canada

“I have grown more competitivebecause I enjoy challenges. Inevery job, I want to do my best.My thinking is sharper andmore focused. I have so manyideas that I want to implementwhen I return to my country.”

Cindy Shim, Korea

“The fact that our programmesare moderated and validated bya consortium of university part-ners gives us confidence that ourqualifications will be recognizedinternationally. We get to talkoften with the professors whocome to campus and we areassured that the quality of whatwe do compared well with whatother international students aredoing in countries like Australia,the UK and New Zealand. Also,when foreign students come towork with us on exchange pro-grammes, we know that ourwork is on par with theirs, some-times better!”

Dina Orazova, Kazakhstan

Students who follow an accounting degreeusually do so with the intention ofgoing into professional accounting.However, the Limkokwing programme,while opening up the opportunity tofollow a career in accounting or finance,does not by any means, limit choices tojust this area. Just like those pursuingBusiness Administration & Marketing,accounting students can consider careersin project management, financial man-agement, consultancy work as well asthe potential for a career as a profession-al accountant or working with financial

institutions. They can find jobs as oper-ation management executives and busi-ness planning consultants.

Those keen on retail and marketing candevelop careers as professional account-ants, management accountants, account-ing consultants, financial advisers,financial analysts, financial systemsdesigners, human resource managers,logistic managers and operations man-agers. Career options also exist in gener-al management, marketing or market-ing consultancy, market research, cus-

“Looking at the Limkokwing campus in Cyberjaya today, it is evident that a lot ofhard work, passion, determination and perseverance must have gone into buildingthe university. It is an inspiration to all Malaysians and should prove to be a boostto industry. At this stage when we know we need more creative people to become aninnovative nation, it’s good to know there are institutions such as Limkokwing toturn to. Limkokwing’s track record in work for government and industry makes itthe ideal leader.”

Tengku Shamsul BahrinPresident

Malaysian Association of Private Colleges and Universities2004

tomer service, advertising and manymore. Graduates of International busi-ness will be well-placed for internationalcareers in multi-national firms, interna-tional aid agencies, government depart-ments, banks and organisations seekinga wider, more international clientele.

Skills in marketing opens up opportu-nities to take on jobs as AdvertisingManagers, Account Managers, MediaExecutives, Advertising ProductionManagers, Brand Managers, MarketingConsultants and even Creative TeamDirectors.

For those opting to complete a pro-gramme in tourism management canwork in tourism marketing, hotel mar-keting, travel marketing, airline opera-tions, government tourism depart-ments, travel firms’ research depart-ments, tour agencies, hotels, leisurecomplexes and tourism-promotingindustries such as medical tourism, eco-tourism and rain-forest tourism. Thereis also the opportunity to create andmanage your own travel business inareas as diverse as water skiing, boattours, trekking trips, city tours andtravel consultancy.

“We are indeed proud to be associated with Limkokwing University and will beworking together in achieving all our inspirations for excellence in education. Wehave seen Limkokwing grow from strength to strength, earning its reputation forquality, innovation and academic excellence.”

Professor Phillip GoadDeputy Dean, Faculty of Architecture and Planning

RMIT University, Australia2006

Limkokwing as a brand namestands for innovative ideas that fuseeducation with industry. The cam-pus is known for translating ideasinto business ventures. A trendycafé, a convenience store, a fashionboutique, a hair and face designsalon all were incubated on campusand are today thriving retail outlets.

“Even before coming to London,I was very excited because I ama musician back home and I lis-ten to a lot of ska, new waveand acid jazz. I have yet to catcha concert or gig though because Ineed to save up – ideally I’d be abusker. I’d passed by a few walk-ing around the embankmentand my life here as a musicianlooks promising.”

Alejandro Migual De BeLen, Phillipines

“There are opportunities to dip your feet into things a conven-tional university would not be able to offer you. During mysemester break, I am keen to pick up new skills on make-up andhair design by enrolling in the lifestyle academy the Universityhas introduced. The flexibility complements my interest and I’dbe better equipped by the time of my graduation.”

Ilse KergerCreative Multimedia, Holland

Shape a new future and change the global landscapeMore than any other profession, archi-tecture has had the greatest impactupon human lives throughout history.Rich or poor, architecture is somethingthat is experienced by people all overthe world and the architect has alwaysbeen a highly respected individual with-in the community. Choosing to build acareer in architecture is to commit your-

self to principles that have made thisprofession a noble enterprise. The skillscalled for are complex. The learning isdemanding but the journey to arrive atbecoming a full-fledged architect hasexits at various points where you jointhe architectural community at differ-ent working levels.

The architect in designing the buildingsthat shape the physical environment hasto have in his command an understand-ing of building technology, natural humantendencies and the structural impact onthe environment. He has to be a personwho can also solve problems that arise,no matter how complex or mundaneand be able to design buildings forevery sort of function, in every type of

climate and for every budget.

Limkokwing offers a broad establishededucation in professional architecturalsubjects that include architectural tech-nology, architectural science, interiordesign, interior architecture, urbandesign, landscape architecture, facilitiesmanagement and construction manage-ment. Through its consortium of archi-tects, interior designers, engineers,quantity surveyors and lecturers,

Limkokwing provides a service to socie-ty and the profession by enhancing thestate-of-the-art in architectural design,technology and the urban environment.

Architects do not work in isolation,divorced from the other professions andsciences. They must think of themselvesas social scientists, taking into accounthow the dimensions and availability ofliving space will impact upon the livingculture, customs and interpersonal rela-tionships of the resident community.They must also be part psychologists,taking account how their designs willaffect the character, temperament andmood of its users.

To illustrate this point it will be educa-

Architecture &The Built Environment

“Tan Sri Lim has always had a strong vision in place. He has always connecteddesign with wealth creation. He believes in educating people to understand thepotential of design in creating new realities in our economies. He has always beenclear about what he wants to do here – producing a new generation of graduateswell-equipped for the global environment.”

Prof. Helmut LueckenhausenDean, National School of Design

University of Swinburne, Australia2006

“I think Malaysia is a veryinteresting place, with lots ofvery active night life. I have metso many interesting people andas far as the University goes Ihave absolutely nothing to com-plain about.”

Marcus Christiansen,Sweden

“Around Limkokwing you willoften hear words like ‘be inno-vative’ or ‘be the best’.Tan Sri himself is the truestexample of these words, you can-not help but be inspired andwork harder to achieve yourown goals.”

Ismail Sodique, Maldives

“What I’ve learnt from Tan Sriis that in life you have to respectthe responsibilities you are givenand turn them into your person-al opportunities.”

Siam Rahman, Bangladesh

“I am inspired to become a moreresponsible and respectful person.The hands-on ‘indusity’ projectis incredibly humbling and I’mlearning how to be more effi-cient in all my work and I wantto gain all I can during my timehere.”

Dalia Alssadi, Iraq

“The unique Limkokwing cam-pus has changed me for the bet-ter. Through interaction withinternational students and regu-lar presentations of class projects,I have become more articulate,responsible and skillful. Campuslife is fun and rewarding. Myfriends hail from like 50 coun-tries. As we mingle we learnmore about their culture, historyand religion. The knowledgeand exposure gained help us tobuild up our self-esteem andconfidence.”Deborah Bottreau, Argentina

tional to consider how many of today’sarchitects take the ancient Chinese artof feng shui into practice to ensure thattheir buildings blend harmoniouslywith their natural surroundings.

A segment of architecture that isexpanding rapidly, placed between archi-tecture and interior design is interiorarchitecture. It has grown in complexityand diversity so much so that it hasbecome a profession in its own right.While an interior designer works along-side other consultant such as architects,engineers and construction managers, inmany cases today projects are handled

independently by a new breed of profes-sionals called interior architects. They arecreative professionals who not only planand design public, commercial, recre-ational, institutional and domesticbuildings, but are also responsible forand qualified in the management of theimplementation of such projects.

Interior designers, as qualified profes-sionals, find creative solutions to prob-lems relating to the function and quali-ty of peoples’ built environment.Interior designers require skills andunderstanding in all aspect of design,combined with technical knowledge of

“The celebrated American intellectual Norman Podhoretz once called creativity‘a miraculous coming together of the uninhabited energy of the child with theapparent opposite – the sense of order imposed on the disciplined adult intelli-gence’. Limkokwing offers a great opportunity to put those two forces together tocreate designs, inventions and technology to Malaysia’s development and globaldevelopment in our new millennium.”

Karl StoltzChairperson

Malaysian-American Commission of Education Exchange’s Board of Directors.2004

interior construction, equipment andbuilding systems. They must also exer-cise ability in communication and admin-istrative skills. The programmes offered aredesigned for students to learn to solve prag-matic problems related to interior spacesand build up a sound knowledge of con-struction as well as technical issues.Business management skills are alsoincluded in the curriculum of the pro-gramme.

Build an exciting global careerin architectureArchitecture provides excellent educa-

tion for a variety of career opportuni-ties. At the ultimate of the profession isthe professional architect who can workwith existing architectural firms andgovernment agencies that deal withconstruction and buildings withprospects of setting up their own con-sultancies.

Other options depend on the level ofexperience and also on the interests ofthe graduate. There are openings towork as architectural assistants, archi-tectural CAD designers, architecturaldraftsmen, architectural design consult-

ants, architectural structure specialists,project executives and co-ordinators,CAD/3D design specialists, site super-visors, landscape project executives,town planning conceptual architects,interior architects, interior designers,interior design consultants, retaildesigners, set and exhibition designers,stage designers, model specialists, digi-tal interior visualisers, interior illustra-tors, transport facilities designers forplane and train interiors, visual mer-chandising, landscape architects, envi-ronmental design consultants, heritagelandscape consultants, landscape assess-

ment consultants, landscape plannersand urban landscape designers, develop-ers, property and development consult-ants, on-site construction executives,project managers, contract administra-tors and facility managers for hospitals,hotels, property developers and othercommercial institutions. Interior Architect,Interior Designer, Interior DesignConsultant, Retail Designer, Set andExhibition Designer, Stage Designer,Model Specialist, Digital InteriorVisualiser (3D), Interior Illustrator,Transport Facilities (plane/train interi-ors), Visual Merchandising.

“When the President come fromthe building everyone screamedat the top of their lungs. It wasso great and interesting to seehim. I learnt a lot from hisspeeches that hard work pays,and that he will want to see usspreading in all Limkokwingcampuses around the world. Ialso loved it when he saidLimkokwing students worldwide are taught the same thing.What they are taught inLondon is what we are taughtin Botswana. It’s really fascinat-ing indeed. He also said “I want

you to be the best graduates inBotswana at the end of yourstudying periods”. This is reallyinteresting and motivating as wealso would love to be the bestgraduates and build a good rep-utation for our school.”

Boitumelo ModisenyaneBotswana

“I thought education was such a boring outdated concept ofclassrooms, lectures and exams until I came to Limkokwing. Inever knew learning could be such fun. I find the unique flex-ibility at Limkokwing allows me to acquire additional skills formy dream career. I can’t find this flexibility anywhere else.”

Micheal Just HansenInteractive Multimedia Design, Denmark

Power global businessconnectivityThe computer occupies a central positionin not only businesses but increasingly infields as diverse as manufacturing to spaceexploration and banking. It is the mostvisible part of the Information Technology(IT) sector that has witnessed such aphenomenal growth in the past decade.IT is perhaps the one force that has trulycontributed to “flatten” the world byenabling the movement of data and

information across the world instantly.This has created new wealth generationopportunities for many countries.Malaysia, for example, is the world’sthird most popular destination forshared services and outsourcing. TheIT professional today commands a highsalary and is a most sought-after indi-vidual worldwide.

This then makes Information Technologyamong the most exciting career choicesfor young people today. The fact that ITdoes not possess a restricted career path-way opens up a wide range of career explo-rations. At Limkokwing IT providespathways in Business InformationTechnology, E-Commerce, InformationTechnology, Multimedia Software

Engineering, Mobile Computing, GamesTechnology and Information Commu-nication Technology.

Depending on the area of specializationstudents will gain understanding ofcurrent technologies and architecturesthat provide the network and commu-nications infrastructure. They study howIT is used in the global business envi-ronment and are introduced to the basicsof software design and development,

data management and web-based tools.

In mobile computing students developskills in the design of modern distributedsoftware systems and gain practical expe-rience in building software systems. Ingames technology the students acquireskills in mathematics, realtime graphics,console game development and hard-ware architecture. They study the inter-active design process and the theoriesthat underpin the development of com-puter game engines.

The complexity of the Limkokwing cam-pus where creative content develop-ment requires highly technical skillsprovides the ideal environment for ITstudents to practice their skills while

Information& Computing Technology

“A South African who is a former student of Limkokwing had this to say about theuniversity: The best and most enriching time in my young life because the variouscultures from around the world gave the place immense energy and vibes.”

H.E. Dr Abraham Sokhata NkomoHigh Commissioner of South Africa to Malaysia

2005

“I’ve got new ideas about what Iwant to do when I return home,after honing new creative skillsat Limkokwing. And I amgoing to tell all my friends howgreat it is to study in Malaysia.”

Mariam Mahmood, Oman

“Students from every race, reli-gion, and creed are at this school.It’s a great place to start yourexperience as a successful busi-nesswoman breaking into themarket. Limkokwing gives youthe best experience and you’reable to get to know the wholeworld in one place.”

Naila Habiba Razvi, USA

“I’m really excited and happy tobe a part of this great institution.The first thing I noticed aboutLimkokwing University is thatit’s a very creative place whereyoung minds meet and worktogether to gain knowledge andcome up with creative solutions.I was surprised to see howfriendly and communicativeeverybody is once I started myclasses. The lecturers are extreme-ly understanding and willing tohelp. The environment is moti-vating and healthy meaningthat students are able to spendmore time working on the proj-ects and assignments then stress-ing out. I believe that this is oneof the best things about this uni-versity. Besides this I love the factthat this University prepares thestudents for the real world.”

Hasan Bajramovic, Bosnia

learning the business.

A point of difference that is exclusive toLimkokwing is our courses on the lead-ership that is very important for anyonewanting to move rapidly forward intheir careers. The courses are designed toempower students with leadership skillspertaining to decision making, strategyand the culture of teamwork, among others.

Most rewarding career opportunities in ITIT specialists assume responsibility for

selecting hardware and software productsappropriate for an organization, inte-grating those products with organiza-tional needs and infrastructure, andinstalling, customizing and maintainingthose applications for the organization’scomputer users. Examples of theseresponsibilities include the installation ofnetworks; network administration andsecurity; the design of web pages; thedevelopment of multimedia resources; theinstallation of communication compo-nents; the oversing of email products;

“The campus is today an asset to the country, not only because of the presence of somany international students and the hi-tech facilities available but also because itshows the world we are able to trailblaze and lead. It shows the world creativity isthe first step towards innovation – and that these are what we need to equip our-selves with to compete effectively on the international stage.”

Othman HafshamPresident

Malaysian Artistes Association2004

“After completing my studies inthis university I am going toapply the knowledge that I gotfrom this school and open abusiness to create jobs for my fel-low Batswana to try to reducethe high rate of unemployment.

Constance KagisoBotswana

and the planning and management of thetechnology life-cycle by which an organi-zation’s technology is maintained, upgrad-ed, and replaced. They are part of anorganization’s backbone.

Career opportunities include businessanalysts, systems designers, database devel-opers, database administrators, on-linebusiness analysts, information analysts, webtechnologists, web designers, IT execu-tives, system engineers, software technolo-gists, applications engineers, network archi-

tects, network engineers, system analysts,system builders, database administrators.

Those wishing to pursue a multimedia-oriented career, particularly related to theproduction, development and design ofmultimedia applications in their respectivechosen disciplines can pursue careers assoftware engineers, programmers, systemdevelopers, multimedia applicationdesigners and multimedia producers.IT/programmers build the platform thatmultimedia designers use to create content.

“The ever-changing world that awaits the graduated of today is full of the vibran-cy of change and the challenge of achievement. Limkokwing, with its enviablereputation in design and innovation, produces graduates who are extremely wellplaced to meet this challenge head on.”

Professor Peter J. SmithHead, School of Creative Multimedia

RMIT University2006

Limkokwing campuses are amongthe most hi-tech with software andhardware that enable students togain skills using the most up-to-dateequipment.

“For me Limkokwing University is the best choice because it com-bines knowledge, virtues and creativity. For all of us business stu-dents tacit knowledge is very useful. Besides this, it offers us mainsources and facilities for our future plans and achievements for ourgoals. The most important thing for all of us is that we are wellprepared and know how to deal with most difficulties that willcome along in our professional careers. I am really pleased andproud to be part of Limkokwing University.”

Aida AsimovicBusiness in Marketing, Bosnia and Herzegovina

Fire the global imaginationInformation and Creative Technology isever evolving. It has evolved more rapid-ly in the early part of the 20th century andin the dawn of the new millenium thanany other industry in the past. Truly, thisis the realm of the imagination. And ithas very exciting career prospects forthose who possess the talent and thosewho are passionate about the business.Multimedia creativity is the substanceupon which the media and informationbusinesses produce and distribute a hugearray of content that educates, informsand entertains the public.

Creative content includes the produc-tion of music composition and record-ing, songwriting, music album design,music direction and production, concerts,theatre production, publicity articles, fic-tion writing and book design, poems,film animation, special effects, televisionshows, cartoons and computer games arejust a few of the segments that make cre-ative industries among the most success-ful businesses in today’s marketplace.

The Internet has become a large marketfor doing business. Some of the biggestcompanies today have grown by takingadvantage of the efficient nature of low-cost advertising and Internet commerce.The Internet, for example, has revolu-

tionized communications, interactivityand retail shopping and has also greatlyfacilitated personalized marketing whichallows a company to market a product toa specific person or a specific group ofpeople more than any other existingadvertising medium. All this requires avirtual storefront in the form of websites.

The area of electronic games in itself isa business boom that rivals the annualGDP of small nations. From currentvalue (2006) of USD35 billion, theglobal games industry is expected to hita peak value of USD52 billion in 2007,

far bigger than the film, music andbook industries combined.

Students aiming to be successful inthese businesses must get professionaltraining required to understand theauthoring process and gain expertise ingraphics, sound, video and text contentproduction.

At Limkokwing multimedia creativityis explored within disciplines such asAnimation Motion Graphics, MultimediaDesign, Games Design, InteractiveMedia, Web Design and Sound andMusic Design.

Understanding the creative process is fun-damental to building success within thissector. As a fast-moving business the

Multimedia Creativity

“Limkokwing is now an internationally focused institution with a culturallydiverse student body offering a wide range of programmes catering to the needs ofthe creative industries. It grows from strength to strength, building its reputationfor quality, creativity, innovation and academic excellence. It is now in a positionto stand shoulder to shoulder with other universities around the world. Its unusu-al approach together with a strong emphasis on high quality provision ensures itgraduates superior students able to make an immediate contribution to theiremployers and to the region.”

University of Melbourne, Australia

“I’m glad I came because Iwouldn’t have experienced thisinternational culture at home. Ilove the Asian culture as well.This opportunity makes anindividual evolve into a well-rounded and informed person, adefinite plus. The global aware-ness creates a new angle anddynamism to life.”

Soffia S.S. AdmundssonDenmark

“It’s great to be a university that’sso well-known in all parts of theworld. I think soon we’ll be asfamous as Oxford or Cambridge.This morning my dad openedthe newspaper and read aboutmy university – and he’s inSaudi Arabia!”

Malaz Elnaiem, UK

“The moment you step into thiscampus you’ll find it hard toleave. The warmth is encapsu-lating and the culture never letsyou feel alone.”

Behdad Tabar, Iran

“With students from 100 coun-tries we all benefit from beinghere. The inter-culture commu-nication expands your knowl-edge and you grow wealthy withimportant future contacts.”

Zhao Zhen Jie, China

“I feel comfortable and calmamong my friends and fellowstudents here. I only hope I cando this wonderful universityproud and carry the name withthe stature it deserves.”

Salma Ali, Sudan

need for innovation cannot be over-emphasised. Those who are able torespond creatively and innovatively arebound to become a success. And agedoes not matter. There is now a newgeneration of entrepreneurs who areraking millions using the Internet tobuild their business. An example, is thedesigners of Youtube who sold toGoogle for USD1.6 billion

The curriculum provides a comprehen-sive education in the principles and prac-tices of multimedia design, production,management and evaluation. The

major focus is on the integration of the-ory and technology, and their practicalapplication to industry projects.

The course is largely studio-based andtaught by practitioners as well as academ-ics from the field. There are visiting lec-turers, guest seminar programmes andevents run in partnership with regionaland multinational media agencies.

Exciting career opportunities inthe next generation of multime-dia content creationThe Multimedia industries are expand-ing very rapidly to meet demand and

new opportunities are created everyday. Career options depend on the areaof expertise. These include multimediadesigners, web page designers, desktopvideo editors, interactive multimediaauthors, desktop video producers, mul-timedia project managers, 3D design-ers, 2D animators, 3D animators, ani-mation producers, animation directors,TV & film commercial co-ordinators,digital artists, character developmentartists, games developers, games design-ers, games conceptual designers, charac-ter development designers, games project

managers, games programmers, interac-tive multimedia designers, games testers,lead testers, visual art directors, digitalillustrators, digital photographic imagemakers, photographers, film specialeffects designers, digital compositors,film matte painters, motion graphicdesigners, animators, interface designers,web designers and web animators as wellas art directors, researchers and teachers.

While most will be employed withinestablished companies many othersmay instigate their own business anddesign careers.

“I am very career focused andwant to add value to my CV.Spending time in London reallyhas shown me a differentapproach to business in terms ofsystems and procedures whichvaries considerably from home.Having this understanding willenable me to communicate andwork in different environmentsand will make me so much moreadaptable, flexible and mostimportantly... employable!”

Josika Chettri, Nepal

“I’ve got new ideas about what Iwant to do when I return home,after honing new creative skillsat Limkokwing. And I amgoing to tell all my friends howgreat it is to study in Malaysia.”

Mariam Mahmood, Oman

Break the norm, transcend theboundaries, engage the worldNever in the history of mankind hascommunications connected peoplearound the world in the ways we expe-rience today. Technology is connectingpeople 24 hours a day, 7 days a week,365 days in a year. This has completelytransformed the way business is con-ducted, people are educated and enter-tainment is created. Today there is

interactive television, the web, comput-er games, mobile communications,print media and cinema that engagespeople for various reasons. The world ismoving from a passive to active engage-ment with issues and other social needswhere the role of the communicator isvery important in lifting this engage-ment to new levels. Therefore there hasnever been a better time for communi-cation as a career choice.

In communications you engage in aconversation with people, connectingindustries to their consumers, develop-

ing relationships, creating brand experi-ences, shaping opinion, presentinginformation and changing mindsets.

At Limkokwing, communications isexplored within multimedia, advertis-ing, broadcasting, film, television, pho-tography, drama, creative writing,videography, public relations, journal-ism and event management.

The ability to handle the range of com-puter software within these disciplines

is given importance as digital fluency isvital for career success along with acommand of interactive media languageand the ability to present using the lat-est techniques. Graduates who areaware of the political, technological andeconomic dynamics that are shapingthe world today will find that they areable to perform well in their chosencareers.

Those who wish to fully immerse in thedigital area of communications will betaught to conceptualise, script, directand edit films in the digital format as

Communications

Creativity on campus is explored inways that allow students to cross dis-ciplines and engage in activities thatdevelop their talent.

“I have classmates who camefrom all over the world –Oman, Korea, Indonesia andmore. This gives me the oppor-tunity to improve my Englishbecause it’s the only way to talkto them. And I learn the lan-guage much more quickly that Idid back at home. Thank youLimkokwing.”

Tracy Le Thi Xuan Quyuh,Vietnam

well as equip themselves with skills indirecting, producing, editing, post-pro-duction and animation.

For those who enjoy making thingshappen, event management can be amost satisfying career. The emergenceof event management as a professionalskill is now recognized and needed bythe fast growing service industry.Events happen everyday and the pro-fessionally trained event manager is inhigh demand at all levels. A wide range ofexciting and challenging activities awaitsthose who choose this career – celebrityevents, rock concerts, sports tourna-

ments, corporate functions, exhibi-tions, product launches, marketingpromotions and roadshows.

Choosing to do communications at

Limkokwing will help you build an out-standing testimonial. This is becauseLimkokwing has its origins in an interna-tional strategic communications consultan-cy that is still located within the campusand continues to provide the industry linkto build professional skills in the business.

The consultancy includes expertise in filmand television content creation, publicrelations, advertising, publishing, eventmanagement, brand development anddesign management. Internship with theconsultancy provides the student withopportunities to work in real industryprojects.

The Faculty is staffed by a large numberof industry practitioners who inject intothe teaching modules the practicalaspects that will equip students well for

“While others still struggle to understand the relevance of the creative industries,Limkokwing can lay claim to having been diligently sharing its expertise in the field.”

T. Gopala KrishnanPresident

Advertising Film Makers Association2004

“It is absolutely different; I did-n’t think to see this computerisedenvironment in LimkokwingUniversity but outside the coun-try only. I was amazed that alllessons and studies use computersand I feel I am in heaven now,it is glamorous. The day thatTan Sri Limkokwing addressedus was cool and adventurous.

Whatever we are taught in thisuniversity has meaning to thesociety because it is what we seeand do and live in a creativeway. Limkokwing University isthe best school with high tech-

nology for exploring your ideas.It is the best in Africa.”

Leano SeberekoBotswana

their chosen careers. Using a wide vari-ety of approaches such as case studies,lectures, seminars, workshops, individ-ual and group projects, students learnto develop innovative and creativethinking abilities.

They learn how to provoke, surpriseand delight the people they communi-cate with and how to do better in thereal world even before they graduate.

Wide range of careeropportunities forcommunications professionalsA communications graduate from

Limkokwing is creative, intelligent, tech-nologically savvy, highly motivated and canpursue a successful career in mass media,such as advertising, writing for a news-paper, managing a corporate crisis, pro-ducing a film, or shooting images. Theyreceive the preparation and industry train-ing required to pursue lifelong careers inthe hundreds of desirable jobs in commu-nication that shape their nations’ cultures.

There are literally thousands of careeropportunities for communicationsgraduates and those who specialize canexpect to carve a name for themselveswithin the film, music, video, theatre,

fashion, web, and advertising indus-tries. The television and radio newsindustry, including cable TV systems,continue to evolve in exciting ways. Asthe news business moves more rapidlyfrom the printed newspaper to electronicnews, demand will grow for studentsequipped for broadcast journalism inpolitics, science and technology, health,entertainment and sports.

Careers in communications also includethe following: Copywriter, AdvertisingManager, Creative Director, AccountManager, Media Manager, Marketing

Manager, General Sales Manager, Producer,Traffic Controller, Production Manager,Journalist, News Editor, Photojournalist,Photographer, Public Relations Manager,Public Relations Consultant, Film Director,Film Producer, Broadcast Producer,Broadcast Journalist, News Director,News Anchor, TV Assignment Director,Business Manager, Electronic NewsGathering (ENG) Director, MusicDirector, Dramatist, Event Manager,Multimedia Producer, MultimediaScript Writer, Digital Designer, VideoEditor, Scriptwriter.

Communications is an exciting dis-cipline in today’s globally intercon-nected world where active involve-ment has been made possiblethrough technological advancement.At the campus students have thefreedom to explore being disc jockeys,master of ceremonies, singers,dancers and actors. For the talentedthere are no borders and no limits.

“I am a designer of miniature doll sculptures and I dress themin costumes from all over the world. I am fascinated by thisopportunity to study the cultures of my fellow students from100 countries who are pursuing their higher education atLimkokwing. I find that I am truly enriched by the campushere as it is more than studying for my degree.”

Shirindokht RoghaniProfessional Design, Iran

Design the next trend inproducts, fashion andcommunicationsIt is designers who set the trends thatothers follow. In today’s world designhas gained a high profile and acknowl-edged as among the most important fac-tors that contribute to success in everyindustry and social activity. Design is ahuge area that provides young peoplewith opportunities to build strongcareers in areas suited to their interests.Design is a strong link to innovation.The most successful countries are alsothe most innovative and the most pow-erful in the world today.

Just imagine that everything in thisworld needs to be designed from cellphones to washing machines, packaging,books, magazines to elegant evening wear,accessories, footwear, bags and so manyother things that we like to surroundourselves with. More and more peopleare buying into things that reflect theirstatus in life and reveal their personali-ties. It is the designer who can captureand deliver these expectations.

It is also worth considering that minia-turization of technology, where com-puter chips have become so small thatthey can fit your fingertips, have nowmade it possible for design to be thedeciding factor in the market success ofmany products. Form and function havecome together in exciting ways not possi-ble before. The role of the designer hasbecome all-important and crucial forachieving international standards. In fact,it is interesting to note that in advancedcountries a growing number of middlemanagers of companies are setting out tolearn more about design so they can

innovate to get ahead in their businessand succeed in the global market.

In learning design the creative thinkingability is paramount. This is because cre-ativity is the first step to being innovative.Innovation is the vital edge that busi-nesses are developing and honing to staycompetitive. This means that designersneed to acquire more than the skills. Theymust learn to think in a strategic waythat uses design to enhance their com-petitive edge to build business and competein the industry.

Design studies at Limkokwing cover awide spectrum that include IndustrialDesign, Graphic Design, Fashion andRetail Design and Brand Packaging.The curriculum is specially created toenable the student to gain international

Design Innovation“I think it is great that theUniversity aims to takeBotswana from a vision andtransform it into a reality.I see myself a transformed per-son, someone who has attainedher vision and transformed itinto something real. As a PRstudent, I see myself as havingobtained my diploma and beinga competent PRO.It is very different. The universi-ty has its own style and it is thebest so far to me. Creativity andinnovation are whta makes itdifferent.It is good. Everyone is friendlyand open. The President is socharming. The goodness isbeyond explanation.”

Onkemetse KwelagobeBotswana

“Apart from the multiracialenvironment, the academicstandards at Limkokwing arevery high. The quality of thepeople is good. My lecturers arepolite and know their subjectswell so its really easy for me tolearn.”

Dane TokushaneKazakhstan

knowledge of new technology, computing,manufacturing practices, historical back-ground and theoretical understanding.The University collaborates with indus-try where commercial projects provideopportunities for students to work withindustry professionals to create innovativedesigns. This way students gain com-mercial awareness that sharpens theirthinking ability to be more focused andtherefore more industry relevant.

To be a successful designer is to be able toconvert a creative concept in mind intosomething that is real, whether it is anew product range or a new process.

Wide-ranging and rewardingcareers in designThe career opportunities in design arelimitless, especially if the student reach-es out to gain more than the skills need-ed to get the degree or diploma. Designprofessionals are those who have an eyefor design and style, show talent foradvertising and public relations andunderstand the business aspect at aglobal level.

Skills in graphic design leads to careeropportunities as Image Building andBrand Consultants, Creative Directors,

“I am excited to be working with Limkokwing. I look forward to having apprenticedesigners under my label. I’d like to offer an internship to work with my companyfor a season. They will learn the ropes of how to work in the couture industry.”

Eric WayLondon-based international couture designer and

former South African Fashion Designer of the Year2006

“I’m very greatful to theUniversity for giving me anopportunity in life (one thatother universities failed to giveme) to be one of the most success-ful woman the world has everknown. Through the differentskills we are equipped with,through the different subjects weare taught, so far I believeLimkokwing University is theuniversity I was destined to go.I have never enjoyed school asmuch as I do at LimkokwingUniversity and if any parent

asked for my advice as to whichuniversity to send their children,Limkokwing University is myrecommendation.”

Racheal Manda, Malawi

Illustrators/Storyboard Artists, AdvertisingManagers, Packaging Designers, BrandManagers, Brand Positioning Strategists,Brand Consultants, Packaging DesignConsultants, Marketing Managers, DigitalImaging Specialists, Desktop Publishers,Brand Identity Designers, ProductionCoordinators, Production Directors, Pre-pressSpecialists, Production Managers, DesignManagement Consultants, DesignResearchers, Design Educations, DesignBusiness Entrepreneurs and the list goes on.

In the fashion industry designers canlook forward to successful careers as

Fashion Designers, Stylists, Print Designers,Merchandisers, Product Innovators andDevelopers, Managers of Fashion Boutiques,Production Business Units, Managers ofManufacturing Systems, Pattern Cutters/Interpreters and Garment Technologistsin Fashion Manufacturing. There are alot of opportunities for self-employ-ment or freelance. The theatre, film,television and costume industries aswell as other components related to themarketing, buying, displaying, adver-tising, promoting and selling of fashionitems offer lucrative careers. There are

many career opportunities to branch offinto such as Fashion Marketing, TextileDesign, Retail Management, FashionBuying and Visual Merchandising.Merchandising offers a structured careerpath. Merchandise management is theplanning, management and control ofproduct through the retail cycle from itsconception to sale. Retail BusinessManagement offers a broad range ofretail skills in the areas of customer salesand service, advertising, accounting,marketing, store layout, visual mer-chandising, buying, inventory control,

and human resource management. Theessence of retail is defined by the abilityto compel the prospective customer to stop,to look and to buy. Visual Merchandisingis the heart of Retailing.

Industry-related design offers careeropportunities for Design graduates towork as Consumer Product Designers,Furniture Designers, Automotive Designers,Exhibition Designers, CAD Operators/Designers, Set Designers, EnvironmentalDesigners, Researchers, R&D Managers,Model Makers, Jewellery Designers.

Design is fully pursued on campus,from products, graphic to fashionand interiors. Industry collabora-tions have opened pathways for stu-dents to interact and learn withindustry professionals. Eric Way(third from left ) is a famous indus-try partner of Limkokwingenabling young designers to show-case their talent through hisLondon fashion house.

“It’s stimulating when we are allowed to express our viewsand exchange design ideas with students from so many coun-tries. The spirit of co-operation and competitive environmenton campus encourages us to interact, brainstorm and accom-plish. We are also motivated to develop better skills in fieldssuch as public relations, communications and project man-agement.”

Nadea EversFashion & Retail Design, USA

Bridging the globaleducation gapThe lessons we have learnt, the experi-ences we have gained and the knowledgewe have acquired can now be used toassist others build their human capital.Bridging the global divide is a priorityas advanced nations pull away to newlevels that the developing world cannever reach without assistance. The gapkeeps growing wider with every innova-tion that speeds communications andaffects the way the world works. At thevery crux of a nation’s ability to respondeffectively to global changes is anempowered human capital.

The Limkokwing University, aftermore than a decade of building knowl-edge and skills of young people fromaround the world, is on a global questto close the education gap that is pre-

venting many communities from mov-ing forward. We are deeply concernedthat of the more than 6 billion people inthis world, less than 800 million are ableto access schools, colleges and universitiesto obtain an education.

As a creative university we abhor the talentthat is going to waste. We want to energiseyoung minds and set them on a path ofexciting discoveries. We want them tocontribute to build their communities andthereby build their nations. We want toignite their passion for innovation. We wantto see new ideas coming from people of suchrich heritage such as the Cambodians.

Intensive globalization will occupy theuniversity in the next few years as we attemptto work with governments around theworld to bring the benefits of educationto their people. This is mainly for thosecountries that are developing. We will

The Future“Limkokwing is among those extraordinary institutions of higher learning thathave built a learning environment that nurtures skills and shapes positive attitudesof young people in their preparation for a world that is constantly changing.”

YB Dato’ Ong Tee KeatDeputy Minister of Higher Education, Malaysia

2007

“Innovation separates nations and it is under this shield that nations are prevail-ing above others. No one can outrun innovation. We can only learn how to inno-vate and thus be part of this exciting race.

We are therefore, excited to be part of this great ‘varsity; where we create instrumentsof change. These will be part of the great team of innovative thinkers, with theknowledge and who have mastered the art of leading their nations with creativeskills.”

Wanduga Leonard MbuguaLecturer, Limkokwing University, Botswana

“I used to think creativity wasonly about art and design. Boy,was I wrong! I learnt that cre-ativity is for everybody. Even ifyou’re a doctor or a scientist youstill need to be creative if youwant to make a difference. Justby being able to think creativelyI find I can make the worldaround me a better place.”

Sadaf Rana, Pakistan

“Opting for Limkokwing topursue my studies was a gooddecision. The course I have cho-sen – a twinning programmewith an overseas partner univer-sity – is internationally recog-nized. I enjoy studying herebecause of the strong presence ofinternational students. It createsa competitive environmentwhere students get to exchangeideas. Regular interactions withlecturers and fellow peers havemade me more open-minded. Iam now more confident.”

Baskoro SchnyderSwitzerland

“An absolutely relaxed and stress-free environment was whatimpressed me the most. Anotherthought I held was the fact thatthe creativity would be sustainedon the inside; that studentswouldn’t be afraid to express. What Tan Sri Limkokwing hascreated is now a world ofabsolute and proud creativityand expression, and that isundoubtedly the most impres-sionable aspects of LimkokwingUniversity of CreativeTechnology.”

Nedim Hadrovic, Bosnia

“I had a sort of culture shock when I came to Limkokwing.100 countries are here and the creative expression I witnesseveryday is a stimulant to my own creativity. The campus isan amazing place where skills in other areas can be pursuedto improve one’s knowledge in the discipline we are interestedin.”

Mark AlejeroDigital Film & Television, Norway

continue to forge strategic links with themore advanced countries to be the bridge toclose the knowledge gap that now existsbetween the developing and the developedworlds.

We believe that building human capital willcontribute to strengthening the economiesof the developing countries. It will also helpto level the playing field and, empoweredyoung people can create the innovationtheir countries need to address issues andchallenges within their individual countries.

With worldwide sourcing of innovationgrowing rapidly it is reshaping the waycompanies are thinking about how andwhere they conduct research and devel-

opment. Innovation is a crucial aspect of acompany’s strategy in honing its compet-itive edge and engineering its growth.The Limkokwing University has an intimateworking relationship with both industryand government. The global trend insourcing of innovation will influence themanner in which projects with industryare being developed.

There is a global demand for content. Thisis an area that the University will expandso that talent from other parts of the worldcan be harnessed to develop unique contentthat provide new perspectives for the worldin all the areas of entertainment, publish-ing, web, education, construction, consumerproducts and services.

“I am happy that many Indian students have joined the Limkokwing University.This is testimony to the awareness and recognition of the university not only as acentre of higher learning of international repute but also as a career developmentcentre aimed at shaping youths into responsible world citizens.”

H.E. Mr R. L. NarayanHigh Commissioner of India

2004

“The rising number of students from my country at Limkokwing is a sign of theawareness and recognition of and respect for your reputation as not just an institu-tion of higher learning but one that also embodies the career development centrecrucial for training knowledge workers.

The combination of Limkokwing and Malaysia Design & Innovation Centre istestimony of the focus and philosophy that graduates must equip themselves withstrategic capabilities, problem-solving and international communication skills forthe global economy.”

H.E. Talat MunirHigh Commissioner of Pakistan

2004

“I have found the freedom ofexpression here to be something Iwouldn’t be given in any uni-versity at home. I love the facili-ties on campus; they’re all placedfor us to enjoy learning.”

Azrah, Yemen

“Limkokwing campus is defi-nitely a fun place to hang out,the atmosphere created by thediverse cultures and the infra-structure is amazing! I’m lovingthe college life!”

Shalindri MalawanaSri Lanka

“The multiracial country andmulticultural campus attractedme. I enjoy being a part of themulti-faceted league.”

Micah Josiah Boutin, USA

“Limkokwing University is thecoolest campus I’ve ever seen... Ireally like being one of the stu-dents here as I really get to enjoymy studying years. I appreciatethe opportunities that have beengiven to me such as modeling forfashion shows. It’s great experi-ence.”

Cynthia ChaerunniseIndonesia

“I am so happy to have thisopportunity to go to Malaysia tostudy so that I can experience somany different cultures and adifferent expert view on educa-tion and multimedia in partic-ular. Malaysia and Limkokwinghave accepted me very well andmake me feel very welcomed.”

Dea Vemming, Denmark

Kuala Lumpur Inovasi 1-1, Jln Teknokrat 1/1, 63000 Cyberjaya, Selangor, Malaysia. 603-8317 8888 603-8317 8988 London 106 Piccadilly, London W1J 7NL, UK.+44 (0)20 7758 5700 +44 (0)20 7758 5757 Gaborone Plot 28562, Fairground Mall, Gaborone, Botswana. +(267) 395 1830 +(267) 395 1838 Beijing 6F, Tsinghua

University, Beijing 100084, China +86 (10) 6277 2443 +86 (10) 6277 2442 (126) Jakarta Kompleks Rukan Wilkon Blok A7D No.8-9, Jalan Boulevard Artha Gading, 14240Jakarta Utara, Indonesia. (+6221) 4585 7233 (+6221) 4585 7237 Kuching Lot 34-35, Lot 7, Section 15, KTLD, Jln Nanas, 93400 Kuching, Sarawak 6082-248 266 6082-248 277

www.limkokwing.edu.my