Limelight networks @ rencontres radio 20 paris 2014
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Limelight : Diffuser la radio en ligne en qualité broadcast à une audience à grande échelle’ Comment s’assurer que votre audience bénéficie de la meilleure expérience utilisateur, quel que soit le contenu ou l’appareil utilisé Présentation donnée par Arnaud Blandin, Directeur Business Developpement (Limelight) aux IV Rencontres Radio 2.0 Paris, le 13 octobre 2014 dans le prestigieux Studio 105 de la Maison de la Radio de Radio France. Info : www.RR20.fr Pour rester informé, suivez-nous sur : - Facebook : Radio 2.0 Paris - Twitter : @Radio_20 #rr20 - LinkedIn : Radio 2.0 Organisateurs : Nicolas Moulard / Actuonda, Xavier Filliol / Editions de l'Octet, Radio France, Ina Expert Partenaires : - Partenaires Platinum : Mediametrie, Limelight - Autres Partenaires : Music Story, Triton Digital, Targetspot, RCS, Spotify, Netia, Deezer, Kantar - Partenaires Média : La Lettre Pro de la Radio, RadioPub, Media +, Edition Multimedia, Satellinet, French Web - La Radio des Rencontres : Broadcast Associés, Radioline Avec le soutien du Ministère de la Culture et de la Communication, Geste, ESML, Syrol, Sacem, UDA-Union des Annonceurs, IRMA, Salon de la Radio, URTI Membres du Comité de Pilotage : Actuonda, Broadcast Associés, Deezer, Editions de l’Octet, Havas Media, INA, IndésRadio, irma, Kantar Media, Ministère de la Culture & de la Communication, MédiaMétrie, Orange, Radio France, Radioline, RFI, RTL, Sacem , Spotify Targetspot , Triton Digital, UDA-Union des Annonceurs, Warner Music France.
Transcript of Limelight networks @ rencontres radio 20 paris 2014
An INDUSTRY LEADER that helps customers
BETTER ENGAGE DIGITAL AUDIENCES
We are Limelight
IN A SNAPSHOT (Q1 2014)
FOUNDED 2001
IPO (LLNW) 2007
1,200+ CUSTOMERS
450+ EMPLOYEES GLOBALLY
34% OF REVENUE IS INTERNATIONAL
19 WORLDWIDE LOCATIONS
3
Our Solution
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Our Vision A world of
seamless
connections
between people
and ideas
Our
Mission To help customers
better engage
digital audiences
Our Values Focusing on customer success, we operate and innovate with integrity, curiosity, and in collaboration
OUR VISION A world of seamless
connections between
people and ideas
OUR MISSION To help customers better
engage digital audiences
OUR VALUES Focusing on customer
success, we operate with
integrity, innovation,
curiosity, and unity of
purpose
OUR SOLUTION
Limelight Orchestrate cloud-based services optimize and deliver exceptional digital experiences on any device, worldwide
We operate one of the world’s largest private networks, ensuring our customers’ digital content is superbly delivered to a global audience
Our Solution
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Our Vision A world of
seamless
connections
between people
and ideas
Our
Mission To help customers
better engage
digital audiences
Our Values Focusing on customer success, we operate and innovate with integrity, curiosity, and in collaboration
DIGITAL MEDIA
Efficient delivery of rich
media digital assets and
live events
High quality viewer
experience
Broad geographic and
device reach
OUR CUSTOMERS’ GOALS
All Limelight customers share a common goal: better engagement with digital audiences
Yet each has unique content delivery requirements
SOFTWARE
Efficient delivery of
updates and new products
Scale to meet massive
user demand, e.g. online
gaming
Elasticity to deliver global
updates to millions of
mobile devices, consoles,
and other systems
ENTERPRISE
High quality visitor
experience
Responsive websites and
web applications
Simplified management
of rich media content
Digital Experience Impacts Business
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Sources: IBM, Google, Amazon, New York Times, Nielson, Aberdeen, LLNW
DELAY KILLS BUSINESS
1
second
11% fewer page views
16% lower satisfaction
7% lower conversion
Delay costs you...
USERS WANT MORE
85%
Expect desktop-like quality Expect desktop-like experience
Of mobile users...
TIME IS MONEY
Seconds of delay until...
Sales fall by 1%
User clicks to competition
Traffic falls
20%
1.0 0.50 0.25
2004
2014
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Content Is Increasingly Complex
Source: NFL.com
2004 2014
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Content Is Increasingly Complex
Source: NFL.com
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Devices and Multi-Device Use Are
Exploding
Source: Google
User Expectations Are Increasingly
Unreasonable
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Source: High Performance Browser Networking. Gomez
40% of users
will abandon
after 3 seconds
of delayed
response to
user request
RESPONSE TIME
DELAY USER PERCEPTION
<100 ms Feels instant
100-300 ms Perceived as sluggish
300-1000 ms Machine is working
>1 s Mentally switch context
>10 s I’ll come back later
Content Consumption Is Erratic
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Source: ComScore
Limelight Improves Digital Delivery
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Speed
Elasticity
Availability
Consistency
Global reach
“The Limelight Networks platform’s performance, scalability, and
reliability were so impressive that we have now deployed it for use with
all of our current and upcoming properties.”
-Head of IT, DreamWorks
Limelight Improves Business Results
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Reduce cost
Shift CAPEX to OPEX
Increase conversions
Simplify operations
“I am very pleased with our results. The video experiences that we provide across
our websites have substantially improved which has increased the number of
videos being requested. We can finally focus on our core business.”
-Manager, Online Services, Nintendo Europe
Infrastructure
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Access network End user
User connection
UN-OPTIMIZED CONTENT JOURNEY
Public Internet Content provider origin or
Disparate data centers
Public
connections
Infrastructure
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Access network End user
User connection
Limelight connected
global storage
LIMELIGHT OPTIMIZED GLOBAL NETWORK
Limelight private content
delivery network
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Why our customers are assured their digital content is
superbly delivered on any device, anywhere in the
world:
Present in 40+ metro areas
Delivery from 80+ locations
#1 average performance globally
Global private network
9+ tbps egress capacity
55+ petabytes cloud storage
Our massively scalable, 100% available global network is
never finished…
Infrastructure
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GLOBAL INFRASTRUCTURE Privately operated network
High speed, high availability
INTELLIGENT SOFTWARE Adaptive to changing conditions
Optimizes content: cache, route, replicate, and transform
CLOUD SERVICES Integrated SaaS, IaaS, PaaS
Limelight Orchestrate
Content Delivery
Limelight Orchestrate
Cloud Storage
Limelight Orchestrate
Performance
Limelight Orchestrate
Video
Platform
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13% faster than web acceleration
competitors
5x more
storage locations than
leading competitors
#1 average performance
worldwide
Proven Results
98.3% industry-best
cache hit ratio
4x more
reliable than non-optimized CDNs
5 billion objects managed on
cloud storage solution
19 Limelight Confidential
Technical points HLS
Flux audio
Multi bitrate AAC or MP3
20 Limelight Confidential
Architecture HLS
HLS encoders HLS Ingest
Edge Server
Edge Server
Edge Server
Edge Server
Edge Server
Edge Server
Edge Server
Edge Server
HLS – DELIVERY LIVE OR OD
CLIENTS RADIO
Limelight Confidential 21
Replacement Technical solution
Satisfied Customers Worldwide
Powering leading brands and delivering major global events.
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Satisfied Customers Worldwide
Powering leading brands and delivering major global events.
What Our Customers Are Saying
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Partner for Success
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Limelight Networks is committed to ensuring that your customers
have great digital experiences.
Engage with Limelight to better engage with your digital audience.
“Limelight staff treat our problems as if they are an employee of our
organization. That’s exceptional commitment to problem solving.”
-CEO, Vitrium LLC
Any where. Any device. Any time.
Thank you
IV Rencontres RADIO 2.0 Paris
‘Les nouvelles frontières de la radio 2.0’
IV Rencontres RADIO 2.0 Paris
‘Les nouvelles frontières de la radio 2.0’
13 Oct. 2014 13 Oct. 2014 @ @ Radio France Radio France 13 Oct. 2014 13 Oct. 2014 @ @ Radio France Radio France
Partenaires Platinum
Partenaires Gold La Radio des Rencontres
Nicolas Moulard
Xavier Filliol
Organisateurs
