Personal Educati onal Robot

D r. M a r i n a F r i d i n

Product

Development

Education

Entertainment

2-6 years old

Ethical and Educational Certificate

Why parents do not like mobile phones?

3 Laws of Asimov is not enough!!!!

F r i d i n , M . ( 2 0 1 4 ) , K i n d e r g a r t e n S o c i a l A s s i s ti v e R o b o t : F i r s t M e e ti n g a n d E t h i c a l I s s u e s , C o m p u t e r s i n H u m a n B e h a v i o r , p p . 5 3 - 6 4

The Concept

• Embodiment

• Social Interaction

• Development: Motor, psychological, and cognitive

• “Edutainment”

• Under full control of adults

Parents

Teacher

Therapist

Child

Fun

Toy, Game, Entertainment

EducationDevelopment

Therapeutic tools

Visual aids

Family “consolidator”Safety Tool

“Quality Time”

Target Consumers

Example of Educational Gamehttp://www.ariel.ac.il/research/tesrl/research/adhd/first-meeting-procedure

Cognition

Meta -Cognition

Keren, G, Ben-David, A, Fridin, M, (2012),Kindergarten Assistive Robotics (KAR) as a Tool for Spatial Cognition Development in Pre-school Education, IROS 2012

Only field study, to be close to users

TechnologyCloudGames

Basic functions

Development

Education

EntertainmentAdd-ons

Artificial IntelligentO u s o v - F r i d i n , M . , B a r l i y a , A . , R a b a n i , M . , S h e c t m a n , E . , d e G e l d e r , B . , F l a s h , T . , ( 2 0 0 8 ) , A n a l y s i s o f h u m a n e y e fi x a ti o n p a tt e r n s d u r i n g t h e p e r c e p ti o n a n d r e c o g n i ti o n o f e m o ti o n s f r o m s t a ti c

b o d y p o s t u r e s , S F N , W a s h i n g t o n , U S , 2 0 0 8 ( a b s t r a c t & o r a l p r e s e n t a ti o n )

O u s o v - F r i d i n , M . , d e G e l d e r , B . , F l a s h , T . , ( 2 0 0 6 ) , A C o m p u t a ti o n a l M o d e l f o r B o d y E x p r e s s i o n o f E m o ti o n i n H C I , H u m a i n e S u m m e r S c h o o l , U n i v e r s i t y o f G e n o v a , I t a l y , ( o r a l p r e s e n t a ti o n )

The Product The LikeMeR kit :

• Robot (doll)• 3 add-ins attached to the robot

o sensors for hoops (up to 12) o device to connect projector o balls with different colors

• Interactive educational games Virtual LikeMeR: games with virtual copy of the robot Educational Certificate.

RoboTreas

Third-party developers

Robotics Treasure Island

Open API,LikeMeR Programming

Language

Social InteractionEmotions

Motivation

F r i d i n M . , ( 2 0 1 3 ) , S t o r y t e l l i n g b y a K i n d e r g a r t e n A s s i s ti v e R o b o t : a t o o l f o r c o n s t r u c ti v e l e a r n i n g i n p r e s c h o o l e d u c a ti o n , C o m p u t e r s & E d u c a ti o n .

Market AnalysisVideo Games

Existing robotic platforms

Low-tech educational games

and Toys

Toy Retail price (US$)

Sales (US$/year)

Aibo 2,500 50 millions

Pleo 300 10.5 millions

Furby 50 420 millions

$ 24.75 billions

$ 21.18 billions

Market Trends

Main segment

Target Market SegmentsHome

KindergartensSchoolsAfter School Activities

Special EducationRehabilitation

“Home” market is much easily adopt new

technologies

“Home” market of educational games is a

growing market

Pricing & Positioning LikeMeR's Kit – • Initial price - $500 for customers. • Final price - $200 for customers

Add-ins' pricing - from the second year• Average price - $50 per add-in

OR 0.5$ per day

Development

Education

Entertainment

Achievements: in academic framework

13 scientific publicationsMedia Coverage

http://www.ariel.ac.il/research/tesrl