Lightning Strikes on the Social Business Journey
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Transcript of Lightning Strikes on the Social Business Journey
![Page 1: Lightning Strikes on the Social Business Journey](https://reader035.fdocuments.in/reader035/viewer/2022081403/554d090ab4c905d4568b4b0a/html5/thumbnails/1.jpg)
Hosted by Bernie Borges withCo-Host Wayne St. Amand of Crimson HexagonFeaturing James Royer of the Tampa Bay Lightning
Episode 01Sponsored byCrimson Hexagon
Lightning Strikes on the Social Business Journey
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Like any winning team, a Social Business starts with strong leaders and relies on key players at every position.
#SBEShowWatch the full episode at thesocialbusinessengine.com.
![Page 3: Lightning Strikes on the Social Business Journey](https://reader035.fdocuments.in/reader035/viewer/2022081403/554d090ab4c905d4568b4b0a/html5/thumbnails/3.jpg)
In this episode, James Royer, Director of Digital & Social Media for the Tampa Bay Lightning shares lessons and successes
from the team’s social business journey.
#SBEShowWatch the full episode at thesocialbusinessengine.com.
![Page 4: Lightning Strikes on the Social Business Journey](https://reader035.fdocuments.in/reader035/viewer/2022081403/554d090ab4c905d4568b4b0a/html5/thumbnails/4.jpg)
With insights from our co-host
and sponsor.
#SBEShow
Watch the full episode online for a special offer
from Crimson Hexagon.
Watch the full episode at thesocialbusinessengine.com.
![Page 5: Lightning Strikes on the Social Business Journey](https://reader035.fdocuments.in/reader035/viewer/2022081403/554d090ab4c905d4568b4b0a/html5/thumbnails/5.jpg)
With the support of executive leadership, the Lightning has a Social Business
culture throughout the entire organization.
#SBEShowWatch the full episode at thesocialbusinessengine.com.
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The Social Captain Program taps into local influencers.Using social media, the Lightning gets the fans in on the action!
#SBEShowWatch the full episode at thesocialbusinessengine.com.
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Learn more about the characteristics of a Social Business in this episode.
#SBEShowWatch the full episode at thesocialbusinessengine.com.
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Social Media to Social Business
#SBEShow
Followers
Likes
Retweets
Shares
Shoutouts
Buzz
Engagement
Market Feedback
New Ideas
Employee Collaboration
Customer Support
Customer Acquisition
Launch New Initiatives
…Score!!!
Fans
Watch the full episode at thesocialbusinessengine.com.
![Page 9: Lightning Strikes on the Social Business Journey](https://reader035.fdocuments.in/reader035/viewer/2022081403/554d090ab4c905d4568b4b0a/html5/thumbnails/9.jpg)
To learn more about the Lightning’ssocial business journey watch the full episode online!
Watch the full episode at thesocialbusinessengine.com.