5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656

THE DO LAB PRESENTS: LIGHTNING IN A BOTTLEOnline, Print & Street Campaign

DMA: Los Angeles Project Manager: Jon Bookatzjon.bookatz@campuscircle.net

Overview of Campaign

• Campus Circle promoted the 2011LIGHTNING IN A BOTTLE FESTIVALin Silverado, CA by doing thefollowing:

• Utilizing Campus Circle’sonline/print/street/editorial assets

• Dedicated HTML email

• Social Media Outreach

Print Advertising Placements

• Campus Circle placed printads in our publication forfive weeks - Los AngelesDMA. These placementsincluded:

• Full page / full color• Full page / b/w ad• 1/2 page / full color & b/w

• Circulation: 30,000• Readership: 90,000

• Distribution: Retail outletsand schools in Los Angeles

Full page / Full color ads (BackCover)May 18 & 25 issues of Campus Circle

• Campus Circle printed twoFull page four color ad in ourpublication for the month ofMay.

• Campus Circle is distributedto 40 schools and 800 retailoutlets in the Los AngelesDMA.

• 88% of the readership of thepublication is 18 to 34.

• The value of all the print adswas $6,955.00.

Half page (b/w) ads3/23, 3/30 & 5/11 issues of Campus Circle

• Campus Circle printed three1/2 page (b/w) ads in ourpublication for the months ofMarch & May.

• Campus Circle is distributed to40 schools and 800 retail outletsin the Los Angeles DMA.

• 88% of the readershipof the publication is 18 to 34.

• The value of all the printads was $6,995.00.

Campus Circle - Dedicated Email

• Campus Circle sent out adedicated HTML email topromote the LIGHTNING INA BOTTLE FESTIVALMemorial Weekend 2011

• The stats for the email wereas follows:

Emails sent: 31,975Views: 2,428

• Value = $1,090.00

Campus Circle - Banner AdvertisingBanner advertising for LIGHTNING IN A BOTTLE appeared on our website,campuscircle.com. Our monthly traffic averages over 515,000 page views and 75,000 uniquevisitors. The LIGHTNING IN A BOTTLE banners had a combined total 1,742,412 impressionsfor six weeks. The value of the banner ads was $7,200.00.

Campus Circle - Newsletter Ads• Banner advertising for LIGHTNING IN A BOTTLE appeared in our weekly email

newsletter for six weeks. The Campus Circle weekly email newsletter reaches 32,000+members per week in the greater Los Angeles area. The total value of the banner ads overnine weeks was $2,100.00.

Campus Circle - Print Editorial

• Print Editorial “Music:Interviews”

• An article for LIGHTNING IN ABOTTLE appeared in the May25 issue of Campus Circle.

• Campus Circle is a weeklyalternative newspaperdistributed to 40 schools andover 800 retail outlets in thegreater Los Angeles area. Inits 20th year, Campus Circlecovers film, music, events andL.A. culture.

Campus Circle - Calendar Listing

• A listing forLIGHTNING IN ABOTTLE appeared onour website in ourcalendar section.

• To date, the calendarlisting has been viewed322 times.

• Campus Circle websitetraffic averages: 5million hits/month

• 515,000 pageviews/month

• 75,000 uniquevisitors/month

Campus Circle - Social Media• Campus Circle posted LIGHTNING IN A BOTTLE information on our Social Media pages to

promote the festival and get responses.

• The value of the Social Media outreach was $1,000.00.

Campus Circle - Online Editorial• The LIGHTNING IN A

BOTTLE article thatappeared in ourpublication alsoappears on ourwebsite.

• Since 5/25, the articlehas been viewed 309times.

• Campus Circle websitetraffic averages:

• 515,000 pageviews/month

• 75,000 uniquevisitors/month

Campus Circle - Video Gallery

• A video trailer for LIGHTNINGIN A BOTTLE was hosted oncampuscircle.com.

• The trailer was featured in ourVideo Gallery Section to helppromote LIGHTNING IN ABOTTLE.

Campus Circle - Event MarketingCampus Circle hand to hand distributed LIGHTNING IN A BOTTLE flyers at a filmscreening event that was appropriate for the Festival. This event included the film:The Hangover 2. Here are some pictures from that event.

Campus Circle - Photo GalleryA Photo Gallery appeared on Campuscircle.com featuring pictures from the LIGHTNING INA BOTTLE festival - Memorial Weekend, 2011. The photos appear under the “Media”Section of Campuscircle.com.