LIGHTING INDUSTRY ASSOCIATION BRAND …...the LIA - Brand Guidelines - Draft 1.0 4 The LIA is the...

LIGHTING INDUSTRY ASSOCIATIONBRAND GUIDELINES - DRAFT 1.0

the LIA - Brand Guidelines - Draft 1.0 2

THE LIGHTING INDUSTRY ASSOCIATION BRAND IS DESIGNED TO BE INFORMATIVE, CLEAR AND CONCISE.

THESE GUIDELINES SHOW YOU HOW TO USE THE LIA BRAND SIMPLY AND ACCURATELY, AND HOW TO KEEP IT CONSISTENT.


CONTENTS

BASIC ELEMENTS 4

TONE OF VOICE ........................................................................ 5THE LIA LOGO ........................................................................... 6THE LIA LABORATORY AND ACADEMY LOGOS ................... 7LOGO CLEAR SPACE ................................................................ 8LOGO DON’TS ........................................................................... 9THE LIAQA LOGO SUITE ...........................................................10COLOUR PALETTE .................................................................... 12GRAPHIC ELEMENTS - THE LIA BAND ................................... 13TYPOGRAPHY OVERVIEW ....................................................... 14TYPOGRAPHY FOR PRINT ....................................................... 15TYPOGRAPHY FOR DIGITAL .................................................... 16TYPOGRAPHY FOR INTERNAL ................................................ 17PHOTOGRAPHY ....................................................................... 18

PRINTED COMMUNICATIONS 19

LAYOUTS AND GRID SYSTEM ................................................. 20PORTRAIT LAYOUTS AND GRID SYSTEM ............................... 21LANDSCAPE LAYOUTS AND GRID SYSTEM ........................... 23A4 BROCHURE .......................................................................... 25A5 BROCHURE .......................................................................... 26A5 LEAFLETS ............................................................................. 27

DIGITAL COMMUNICATIONS 28

EMAIL SIGNATURES ................................................................. 29POWERPOINT TEMPLATES ...................................................... 30E-NEWSLETTER ........................................................................ 33


The LIA is the largest trade association in Europe dedicated to serving the UK Lighting Industry and its supply chain.

Located at the forefront of the industry and dedicated to promoting best practice throughout the sector, we share our knowledge and provide a comprehensive range of services for our members and the wider lighting industry.

Our members benefit from up to date advice, technical support, laboratory testing services, staff development and fantastic networking opportunities. They tell us we provide the smartest, easiest and most intelligent way to keep up with developments within the UK Lighting Sector. Join them in keeping up to date in this fast moving sector by becoming an LIA member.

Come and join us.The UK lighting industry is viewed as the most professional and influential in today’s fast changing global market. By joining the LIA you instantly enjoy the benefits of having a strong partner who can provide a dedicated industry platform to help support, develop and promote your business to comply and compete on a global stage.

Whether you’re a micro-business, SME or a large multinational, being an LIA Member guarantees that you have the UK’s most authorative and respected trade association working in your interest.

No one knows the lighting industry like we do.

Serious about lighting? We are.

Steve K Davies - CEO, The LIA

BASIC ELEMENTS


The Lighting Industry Association (LIA) is the largest trade association in Europe dedicated to serving the UK lighting industry and it’s supply chain.

The tone of voice should therefore be constantly reinforcing the idea that the LIA can help support, develop and promote the business of all it’s members.

The language should be factual, to the point and reassuring, while continually highlighting the benefits and services that they have to offer.

TONE OF VOICE

We are committed to staying at the forefront of technological advances.

Our experts contribute to the development of new safety standards and the amendment of existing ones.

Committed to fulfilling the needs of educating the lighting community.

Our testing services help our customers to develop trusted brands, increase product value and gain competitive advantage

Being an LIA member guarantees that you have the UK’s most authoritative and respected trade association working in your interest.Dedicated to promoting

best practice throughout the sector.


THE LIA LOGO

The LIA logo is the most direct and effective asset in communicating the brand. It is an important graphic identifier of the brand identity and must be treated with care and respect to maintain its value.

There are two logos available

Horizontal

Stacked

Both logos should appear on either a white background or on the LIA grey band (see p12). The horizontal logo is preferred and should be used in most instances.

1

2

1 2


THE LIA LABORATORY AND ACADEMY LOGOS

The LIA Academy and the LIA Laboratory also have logos. They are a simple variation of the LIA logo. These should be used on all Academy and Laboratory communications respectively.


LOGO CLEAR SPACE

To ensure its visibility and impact, the LIA logo should always be surrounded by a minimum clear space. This area should be free of other graphic elements or text.

The clear space around the logo is defined by the letter ‘e’.

The same clear space applies to the LIA Laboratory logo and the LIA Academy logo.

40mm

Minimum sizesFor print


LOGO DON’TS

1 Do not separate the text from the image.

2 Do not place the logo on a different colour.

3 Do not change the colour of the text.

4 Do not change the colour of any part of the image.

5 Do not use only one part of the logo.

6 Do not stretch, skew or rotate the logo.

The logo must be prominent and clear on all internal and external customer facing communications. These rules ensure the brand stays consistent.

1 2

3 4

5 6


THE LIAQA LOGO SUITE

The LIAQA logo has been designed as a tab, in three different formats and 3 different colours. The logo has been made as flexible as possible for all members to use across packaging and marketing materials. Please choose whichever logo best suits your needs.

There are 3 logos formats available

Vertical

Horizontal Left Hand

Horizontal Right Hand

1

2

3

1

2

3

The black and white monochone logo must only be used for one colour print runs.

The LIAQA logo can only be applied to, or refer to products from the category that has been assessed and approved during the LIAQA audit, for example: compliance to the Commercial luminaires module will permit the use of LIAQA logo for the Commercial luminaire product category only.

LIAQA accreditation status including the accredited modules is shown for each member on the LIAQA website.

The LIAQA team will happily provide further guidance regarding logo usage.


HOW TO APPLY THE LIAQA LOGO

The logo can be added in one of four places.

- Either top left or right, using the vertical tab.- Bottom left using the Horizontal Left Hand tab.- Bottom right using the Horizontal Right Hand tab.

Vertical Horizontal Right HandHorizontal Left Hand

Choose the colour that best suits your design and creates the best stand out. In this instance, if the packaging was predominantly red, the blue LIAQA logo would have been used instead.

Where possible the LIAQA logo should always to placed at the edge of the artboard and appear as a tab. Bleed will need to be added to your artwork as required.


COLOUR PALETTE

The LIA brand colours effectively communicate, establish and represent the brand.

There are individual colour palettes for the different LIA sectors. To ensure brand consistency and to identity one sector from another, each colour palette must be strictly adhered to.

This page outlines the colours to be used for each of the LIA sectors.

Tints of the primary colours can be used to highlight information, graphs and charts.

Primary colours

Secondary colours

Genericcolours

THE LIA THE LIA ACADEMY THE LIA LABORATORYTHE LIA

LIA Academy RedPantone 172 CC0 M81 Y89 K0R233 G75 B38#e84b26

LIA BluePantone 2925 CC76 M21 Y0 K0R8 G157 B217#089cd9

LIA Deep BlueC95 M71 Y5 K0R28 G80 B154#1d5099

LIA Black C0 M0 Y0 K100 R0 G0 B0 #000000

LIA Text Black C0 M0 Y0 K90 R60 G60 B60 #3c3c3b

LIA OrangeC0 M50 Y100 K0R243 G146 B0 #f29200



50% Tint

90% Tint

10% Tint

LIA White C0 M0 Y0 K0 R255 G255 B255 #ffffff

50% Tint 50% Tint

10% Tint 10% Tint 10% Tint

LIA Laboratory GreenPantone 3272 CC80 M10 Y45 K0R0 G161 B154#00a09a


GRAPHIC ELEMENTS - THE LIA BAND

The LIA band can be used to hold the LIA logo, a headline, or both It can appears through the middle, top or bottom of the page.

To create the LIA band follow the 2 steps below:

LIGHTING INDUSTRY ASSOCIATIONBRAND GUIDELINES - 2016

1

The band must be LIA Black

2

With a 70% tint to allow the image to show through

Example one: the LIA logo and headline in a band placed through the middle of a communication.

Example two: the LIA logo in a band placed at the top (or bottom) of a communication.

The Lighting Industry Association Stafford Park 7, Telford, Shropshire TF3 3BQ Tel: 01952 290905 Email: [email protected]

THE LIA - UK-WIDE MEMBER NETWORK:

www.thelia.org.uk

The Lighting Industry in the UK is worth

an estimated

£2.5bn

companies working in the UK Lighting

Supply Chain

1700

AT THE HEART OF LIGHTING6.5

millionLighting Columns

in public ownership in the UK

Lighting Accounts for

16%of UK Homes Power

Consumption and falling

people employed directly by the

UK lighting Supply Chain

20,000There are


TYPOGRAPHY OVERVIEW

ABCDE12345A B C D E 1 2 3 4 5

ABCDE12345A B C D E 1 2 3 4 5

A B C D E 1 2 3 4 5A B C D E 1 2 3 4 5

A B C D E 1 2 3 4 5

The LIA brand uses two basic fonts for all text. Swiss 721 for all printed communications and Museo Sans for all digital communications.

There are varying weights to both of these fonts and the following pages highlight how to use them correctly.

For print - Swiss 721 BT

For digital - Lato & Source Sans Pro

Internal - Arial

1

2

2


TYPOGRAPHY FOR PRINT

REPRESENTING THE INTERESTS OF THE LIGHTING INDUSTRY.

Through membership and a package of comprehensive activities the LIA supports it’s members to grow and achieve excellence in product design, specification and performance.

Our commitment for your future

The Association is committed to introducing and continuously improving high quality services from compliance to quality assurance and the organisation of innovative networking events and opportunities. With the LIA academy we provide a platform for learning for the next generation of lighting professionals.

Swiss 721 BT Light, Bold and Roman are used for all printed communications. When setting text the following guides are applied to ensure legibility and brand consistency.

• Headlines are ALWAYS in uppercase• Text is always ranged left (unless a in a flow chart,

diagram or similar)• Text must never be tracked in more than -20• Body copy should never be smaller that 7.5pt

Typographic settings

Headers and titlesSwiss 721 BT LightText: upper caseLeading: 95%

Intro paragraphSwiss 721 BT LightText: sentence caseLeading: 100% (Auto)

Secondary headersSwiss 721 BT BoldText: sentence caseLeading: 100% (Auto)

Body copySwiss 721 BT RomanText: sentence caseLeading: 105%

1

2

3

4

1

2

3

4


TYPOGRAPHY FOR DIGITAL

LIA LABORATORY SERVICES

EUROPE’S LARGEST INDEPENDENT TEST LABORATORY


Lato and Source Sans Pro Regular are used for digital communications. When setting text the following guides are applied to ensure legibility and brand consistency.

• Headlines are ALWAYS in uppercase• Secondary headers are ALWAYS in uppercase• Text must never be tracked in more than -20


Headers and titlesLato ThinText: upper caseLeading: 100% (Auto)

Secondary headersLato BoldText: upper caseLeading: 100% (Auto)

Body copySource San Pro RegularText: sentence caseLeading: 100% (Auto)

1

2

3

1

2

3


TYPOGRAPHY FOR INTERNAL

LIA LABORATORY SERVICES

Europe’s largest independent test laboratory


Arial is to be used for all internal communications including emails. Headlines are ALWAYS in uppercase.


Headers and titlesArial RegularText: upper caseLeading: 100% (Auto)

Secondary headersArial BoldText: sentence caseLeading: 100% (Auto)

Body copyArial RegularText: sentence caseLeading: 100% (Auto)

1

2

3

1

2

3


PHOTOGRAPHY

There are two types of photography that can be used for the LIA communications.

1 A holistic view shows a bigger picture. Images of soft glowing bulbs, office blocks lit up at dusk, and motion blurred traffic at night, position the LIA as high performance innovators.

1

2 Here we are closer to the subject.Images of the LIA products, facilities, and people strengthens the LIA offering.

2

Holistic view

Holistic view

Detailed view

Detailed view


PRINTED COMMUNICATIONS


LAYOUTS AND GRID SYSTEMS

A grid system is used for all of the LIA printed communications.

It consists of 3 elements:

Specified margin measurements and gutter widths

Large header and footer strips, which are usually black.

A six column grid (when working with standard A formats)

1

2

3

1

2

2

3

1

2

2

3


PORTRAIT LAYOUT AND GRID SYSTEM

A3 PortraitMarginsTop: 34mmBottom: 28mmLeft/right: 17mm

Gutter: 6m

A4 PortraitMarginsTop: 24mmBottom: 20mmLeft/right: 12mm

Gutter: 5mA5 PortraitMarginsTop: 18mmBottom: 12mmLeft/right: 10mm

Gutter: 5m


PORTRAIT LAYOUT AND GRID SYSTEM

You can adjust the height of the top and bottom margins if the logo needs to be placed here for adverts, posters, flyers etc.

We suggest the following rules.The logo should be 1/3 the width of the page. The height of the top margin is then determined by the logo clear space.

Logo length = 1/3

Logo length = 1/3


LANDSCAPE LAYOUT AND GRID SYSTEM

A3 LandscapeMarginsTop: 29mmBottom: 17mmLeft/right: 18mm

Gutter: 6mA4 LandscapeMarginsTop: 21mmBottom: 12mmLeft/right: 12mm

Gutter: 5mA5 LandscapeMarginsTop: 15mmBottom: 9mmLeft/right: 8mm

Gutter: 6m


LANDSCAPE LAYOUT AND GRID SYSTEM

You can adjust the height of the top and bottom margins if the logo needs to be placed here for adverts, posters, flyers etc.

We suggest the following rules.The logo should be 1/5 the width of the page. The height of the top margin is then determined by the logo clear space.

Logo length = 1/5

Logo length = 1/5


A4 BROCHURE

The Lighting Industry Association Stafford Park 7, Telford, Shropshire TF3 3BQ Tel: 01952 290905 Email: [email protected]


www.thelia.org.uk

The Lighting Industry in the UK is worth

an estimated

£2.5bn

companies working in the UK Lighting

Supply Chain

1700

AT THE HEART OF LIGHTING6.5

millionLighting Columns

in public ownership in the UK

Lighting Accounts for

16%of UK Homes Power

Consumption and falling

people employed directly by the

UK lighting Supply Chain

20,000There are

HeadlineSwiss 721 BT LightWhite

LIA bandC63 M63 Y60 K45Multiply effect

HeadlineSwiss 721 BT Light

UppercaseLIA text grey

Intro paragraphSwiss 721 BT Light

LIA text grey

Tint boxes used to highlight important

information

Bottom margins 20mm

Top margin 34mm

THE LIA TEAM, DELIVERING THE SUPPORT AND INFORMATION YOU NEED.

The LIA LaboratoryThe LIA Laboratory is the UK’s premier solution for all of your Lighting Certification and Testing requirements. This ISO 17065 Accredited National Certification Body is able, through the LIA Laboratory Verified Scheme, to independently measure and verify the safety and performance of lighting products, lamps, modules and luminaire fixtures against the manufacturer’s performance claims.

www.lialab.org.uk | www.lialabcert.org.uk

LumicomLumicom is the UK’s leading not-for-profit WEEE Compliance Scheme for all Lighting. Lumicom offers impartial, accurate and expert advice on WEEE compliance and runs the only UK scheme that actually recycles light fittings.

www.lumicom.co.uk

ICELICEL supports LIA Members who are manufacturers, installers or suppliers of emergency lighting components or products.

www.icel.co.uk

REPRESENTING THE INTERESTS OF THE LIGHTING INDUSTRY FROM GLOBAL LEADERS TO STARTUPS ACROSS THE ENTIRE LIGHTING SUPPLY CHAIN.Through Membership and a package of comprehensive activities the LIA supports its Members to grow and achieve excellence in product design, specification and performance.

Representing youThe LIA is recognised globally as the authority on lighting and Members are encouraged to get involved. Our Technical Managers sit on over 40 national and international committees and are Chairs of IEC committees.

We represent all aspects of UK, EU and international lighting stakeholders at the highest level – including with national and international regulatory bodies - whilst protecting the inter-ests of both the public and our Members.

Our Commitment for your futureThe Association is committed to introducing and continuously improving high quality services from compliance to quality assurance and the organisation of innovative networking events and opportunities.

With the LIA Academy, we provide a platform for learning for the next generation of lighting professionals. In addition, our market surveillance initiative and suite of insurance products are designed to create customer confidence for our Members throughout the entire supply chain.

MEMBERSHIP BENEFITS THAT LINK DIRECTLY TO YOUR BUSINESS.Supporting your businessWe offer a range of compliance and assurance services, including LIAQA, a dedicated quality assurance scheme for the lighting industry. Our dedicated laboratory, the largest independent lighting laboratory in Europe, is able to independently measure and verify the safety and performance of lighting products. Lumicom, the UK’s leading not-for-profit WEEE Compliance Scheme, offers advice on WEEE compliance and runs the only UK scheme that actually recycles light fittings.

We support the industry by creating and promoting high quality training and industry-focused communication, which in turn stimulates demand for lighting technology and quality products. We also support our Members with more day-to-day aspects of running their business, including:

• Assistance in obtaining grant funding - on a UK, Europe and world-wide basis

• HR and HSE consultancy provided (via our service partner EEF)

• Discounted training and staff development courses provided by the LIA and our training partners

• Knowledge on everything from legislation and legislative guidance to technical details on national, European and international standards and procedures

• A discounted range of specialist insurance products designed to protect businesses.

Secondary headerSwiss 721 BT BoldLIA text grey

Body copySwiss 721 BT RomanLIA text grey

Bullet points can be used to present information in list form


A5 BROCHURE

HeadlineSwiss 721 BT LightUppercaseLIA text grey

Intro paragraphSwiss 721 BT LightLIA text grey

Body copySwiss 721 BT RomanLIA text grey

As this is a Laboratory communication so LIA Lab Green has been used

Top margin 24mm

Bottom margin 20mm

Excerpt Swiss 721 BT Light

Social media iconsWebsite Swiss 721 BT Bold

Contact details Swiss 721 BT Roman/Bold

HeadlineSwiss 721 BT LightWhite

LIA bandC63 M63 Y60 K45Multiply effect

SAFETY TESTINGAt our UKAS Accredited Laboratory we have the capacity to test a large range of luminaires from general domestic luminaires to emergency luminaires.

From the moment we receive your testing samples we assure you a personalised service from start to finish. With the support of our Operations and Certification teams, your experience with the LIA Laboratory will always be of the highest standard.

With our purpose built facility we are able to offer (but not limited to) the following services;

Fire Safety Testing (TPa and TPb)

Ingress Protection Testing ranging from IP2X to IPX8 using our advanced IP Rig

Shade Endurance

Street and Floodlight Testing

Lamp Holder Testing

Lighting Chain Testing

General Luminaire testing to UK and IEC Standards

Track Lighting Testing

Impact Testing up to IK10 to ensure your product is durable

Flammability Testing (Needle flame & Glow wire)

Control Gear Testing

LED Lamp Testing

Emergency Luminaire Testing

LED Module Testing

Our expert engineers and technicians test more than 200 lighting standards to ensure your product is safe and compliant.

To find out how we can improve your product development and compliance, contact us:

Tel: 01952 290905

Email: [email protected]


www.thelia.org.uk

LABORATORY SERVICES

Laboratory

To find out how we can improve your product development and compliance, contact us:

Tel: 01952 290905

Email: [email protected]


www.thelia.org.uk

LABORATORY SERVICES

Laboratory


A5 LEAFLETS

LIA INSURANCE SERVICES

The Lighting Industry Association has partnered with Kinnell Corporate insurance brokers to offer Members a bespoke lighting industry tailored insurance service offering a wide range of policies designed to meet the needs of their business and clients.

LIA Insurance Services provide a range of commercial insurance products providing protection for the installation, loss of income and shortfall in energy savings.

This insurance is designed for commercial installations.

• Asset performance covering the annual shortfall in energy savings

• Policies are available for periods of up to five years

• Material damage covering equipment breakdown

• Business interruption covering the loss of gross revenue and increased cost of working following insured damage to equipment.

LIA insurance Services can also offer a range of commercial insurance to benefit members.

• Combined liability insurance

• Professional Indemnity

• Office and Factory combined

• Cyber insurance

• And many more to suit the needs of your business.

For more information, please call LIA Insurance Services on 0151 258 1150 or email [email protected]

The Lighting Industry Association is an Introducer Appointed Representative of Kinnell Corporate Limited. LIA Insurance Services is a trading name of Kinnell Corporate Limited. Kinnell Corporate is registered in England No. 5314336. Registered Office: 14 Castle Street, Liverpool, L2 0NE. Kinnell Corporate Limited is authorised and regulated by the Financial Conduct Authority

Academy

To book or find out about more courses, venues and prices please visit: www.thelia.org.uk/Academy or call our training team on 01952 290905

THE LIA CERTIFICATE SUITE

Lighting Fundamentals

Two days providing a basic grounding in the principles of light and lighting. This course is particularly useful for those who are new to working in, or with lighting, either in manufacturing, design or the wider lighting community.

The Lighting Fundamentals course covers:

• How light is produced

• How light is used by lighting engineers

• How the eye responds to light

• The capability of the visual system

• Units, terminology and calculations associated with light

• Interpretation of photometric data

• Basic light measurement

• Basic theory and principles of colour in light

• Energy efficiency considerations

• The future direction of the lighting market

The LIA has a long and proven track record delivering courses in Lighting Application and Design. The LIA Certificate and Advanced Certificate courses provide an excellent ‘grounding in lighting’ for a wide audience and have proven to be the catalyst for many long and very successful careers in the lighting industry. From January 2017, the LIA Certificate Suite will be available in a new revised modular format.

The LIA Certificate modules

The LIA Certificate provides a solid foundation of knowledge required for a career in the lighting profession. It will build your understanding of the fundamentals of light, light sources and lighting design over five consecutive days.

As of January 2017 the course content will be modular. Individual modules can be taken together or separately, to suit your needs and experience. To be awarded the LIA Certificate you must complete all three modules and a lighting project (on which you will be assessed) within six months.

LIA Certificate

HeadlineSwiss 721 BT LightUppercase

HeadlineSwiss 721 BT Light

Uppercase



Bottom margin: 12mm

Tint boxes used to highlight important information

Tint boxes used to highlight important information

Affiliate logos and the LIA logo

LIA bandC63 M63 Y60 K45

Multiply effect

LIA bandC63 M63 Y60 K45

Multiply effect

Contact detailsSwiss 721 BT Roman

Call to actionSwiss 721 BT Roman

Body copySwiss 721 BT Roman

Body copySwiss 721 BT Roman


DIGITAL COMMUNICATIONS


EMAIL SIGNATURES

First impression last, so it’s important that contact made via email looks eye-catching, and more importantly, is professional.These email footer images should be added to your email signature along with your name and position.

In your email settings/preferences you should set your signature to appear on new messages only. Email signatures should not appear on replies or forward message to avoid clutter

Steven K Davies | Chief Executive Officer

Full name: Arial Bold, 12pt, Black Position: Arial Regular, 12pt, Black Footer images are available for the LIA Academy and the LIA Laboratory


POWERPOINT

For presentations, a Microsoft PowerPoint template is available.The comprehensive template contains 25 slides and includes divider pages, various content pages, graphs, charts and more.Font sizes and brand colours have been specified in the template and must be adhered to wherever possible.

The following pages show some examples of the PowerPoint.


POWERPOINT TEMPLATE EXAMPLES


E-NEWSLETTER

The LIA e-newsletter is a powerful marketing and communication tool that has various useful functions.It reminds customers about the LIA, tells them about the LIA services and it lets them know whats been happening. It all helps to build the relationship between the LIA and clients.

It’s important that the e-newsletters look visually appealing and contain relevant, interesting content. The LIA don’t want to bore or spam their clients.

The e-newsletter is constructed of 4 sections and the following pages explain how to construct and use them to their full potential.

SECTION ONEHero article

SECTION THREENews/events

SECTION TWOSecondary articles

SECTION FOURFooter


E-NEWSLETTER - SECTION ONE

Section one - Hero articleThe hero section at the top of the e-newsletter contains the main story, i.e. a big event or important industry news.

The content needs to be interesting, the headline needs to be attention grabbing and the image needs to draw the reader in.

A short overview paragraph gives the reader an idea of what is contained within the article. If they are interested then a button links them to the full article.It is recommended that the overview paragraph contains no more than 200 characters.

It is also recommended that the height of section one is no more than 450-500 pixels long. This way readers will be aware of the additional content below.

HeadlineLucida, 16ptUppercase

Hero image with LIA band Logo top leftWeb address top rightUse images supplied

Overview paragraphLucida, 16pt3 lines max


E-NEWSLETTER - SECTION TWO

Section two - Secondary articlesThis is where the LIA let their customer know about everything else that’s been happening in the company and in the industry.

These articles should be features as pairs. They can then be stacked to make a quadrant depending on how many articles need to be featured.

Each story should contain a snippet of text and be accompanied by good quality image. This will let customers scan read the content and make it easier for them to find the news and information they are most interested in. If they want to find out more, the full article is just a click away.

HeadlineLucida, 14ptUppercase2 lines max

BodycopyLucida, 14ptUppercase4 lines max


E-NEWSLETTER - SECTION THREE

Section three - News/eventsThe LIA want customers to know that they are knowledgeable, industry leaders. To do this, keep them posted with the most up to date news.

This section of the e-newletter allows you to easily populate the member and industry news with simple headlines that link to full articles.

We also want members to continually engage with the LIA so upcoming talks, seminars and events can also be easily populated here.

BodycopyLucida, 14ptLinks underlinded





E-NEWSLETTER - SECTION FOUR

Section four - FooterThe footer contains often overlooked, but crucial information. It acts as a sign off and should be part of every email sent.

It contains the links to change email preferences and to unsubscribe.

It also includes contact details and links to our social media channels.

BodycopyLucida, 12pt

Social media linksTwitter, YouTube, LinkedIn

LogoTop Left



E-NEWSLETTER

Using the 3 templatesThere are 3 templates for LIA e-newsletter communications. They are similar in structure and content, but vary in colour and have a different header and footer depending on each branch of the LIA.

Please choose the correct template for your e-newsletter communication.

LIA E-newsletter LIA Academy E-newsletter LIA Laboratory E-newsletter

THANK YOUFor further information regarding our brand please contact Lucie Goodwin on [email protected]


STATIONERY - LETTERHEAD

A4 LetterheadFormat: 210mm x 297mmPrinting: full colour90g paper recommended

Iduciliqui dis sitasimpero inverrum. Everum qui conse nobit, sunt. Istenecearum quam.

WIPWIPWIPWIPWIP


STATIONERY - COMPLIMENTS SLIP & BUSINESS CARD

Compliments slipFormat: 210mm x 99mmPrinting: full colour90g paper recommended

Iduciliqui dis sitasimpero inverrum. Everum qui conse nobit, sunt. Istenecearum quam.

Business cardFormat: 85mm x 55mmPrinting: full colour300g paper recommended

WIPWIPWIPWIPWIPWIP

LIGHTING INDUSTRY ASSOCIATION BRAND …...the LIA - Brand Guidelines - Draft 1.0 4 The LIA is the...

Documents

Transcript of LIGHTING INDUSTRY ASSOCIATION BRAND …...the LIA - Brand Guidelines - Draft 1.0 4 The LIA is the...