Lighting Campaign Update Jeff Harris Clean Energy Ambassadors Webinar June 21, 2011.
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Transcript of Lighting Campaign Update Jeff Harris Clean Energy Ambassadors Webinar June 21, 2011.
Lighting Campaign Update
Jeff Harris Clean Energy Ambassadors Webinar
June 21, 2011
What the Alliance Does
Mission: To promote energy efficiency worldwide to achieve a healthier economy, a cleaner environment and greater energy security.
Organization: • Staffed by 80+ professionals• 33 years of experience • $15 million annual budget
Lighting Efficiency CampaignBACKGROUND Nationwide efficient lighting standards take effect
January 2012 Already underway in California Primarily a change for the residential user (screw
in bulb) What does this mean for:
- Consumers?
- Retailers and manufacturers?
- Utility DSM programs??
Energy Independence and Security Act of 2007 (EISA)
Current Watts
Maximum Watts
Allowed
Effective Date
Lumen Range
100 72 January 2012 1490 - 2600
75 53 January 2013 1050 - 1489
60 43 January 2014 750 - 1049
40 29 January 2014 310 - 749
New Lighting Labels Will Help Consumers Make Good Choices
Myths and Facts MYTH: Have to buy CFLs
- Consumers will have a variety of lighting choices MYTH: Bulbs will cost more
- Lower utility bills save consumers money MYTH: This is a mandate no one wants
- Standards spur innovation MYTH: Jobs are being sent overseas
- High tech jobs are being created in the US
MYTH: CFLs are not safe to use - Proper disposal is needed (…just like fluorescent tubes
in every office)
The Birth of “LUMEN”Lighting Understanding for a
More Efficient Nation (LUMEN)
Steering Committee Members: Alliance to Save Energy American Lighting Association National Electrical Manufacturers Association
Two Subcommittees: Retail Education Mass Media Education
LUMEN Coalition Members More than 40 members and advisors
- Utilities
- Manufacturers
- NGOs
- Federal Agencies
- Industry Associations
- Regional EE Organizations
- Research Labs
Mass Media Committee Activities To Date
Developed consistent messaging Identified spokespeople to respond to press Developed LUMEN one-pager Developed a LUMEN repository site Created a draft press release Website on efficient lighting (in development) Engaging social media: Facebook and Twitter
Retail Education Committee Chaired by Larry Lauck, American Lighting
Association Alliance support provided by Susan Shuckra Goals- Work with lighting retailers to educate their
employees about the transition
Alliance Work with Dept. of Energy
Develop strategies to help explain the lighting transition to:
Utilities Retailers Environmental Organizations
What Does The Lighting Transition Mean for DSM Programs? Your customers may come to you for
information Shift focus of residential lighting programs- OLD: Replace incandescents with CFLs
- NEW: Choose right lamp for each socket
Efficiency upgrades still make sense, but the baseline is higher!
Market transformation opportunities – work with the supply chain
What Would Help You ? Bill Stuffers Newsletter articles Webinars Video explaining the transition Tool Kit with information for customization Take a survey (link or email later) and let
us know.
Thank You