Lighthouses seminar on

Ticketing

December 2014

Recent development Ticketingmarket

Live Nation buys Ticket masterTake-over Timoco by See Tickets SFX Entertainment buys Paylogic CTS Eventim buys See Tickets, Top Tickets France, Stage Entertainment (RU)Ticketsctipt picks up 8,6M equityTicketmaster buys TicketnetTicketmaster buys Sherpa.beEtc.

Question:

Why would SFX Entertainment and Live Nation want to own a ticketing company?

Answer:

Data!!!

Question:

What do they give in return?

Answer:

Tools to sell more tickets for them:

Agenda websites

Data to improve online sales

Physical presale points

Question:

How can they afford all these take-overs?

Answer:

Thanks to YOU and YOUR visitors!

Stager (www.stager.nl) in short

R’dam pop venues + festivals collaboration

1 system for all processes (Productionplanning, Marketing, Ticketing)

Ticketfee invested in production process

KISS philosophy (Keep it Simple Stupid)

Data ownership by venue / festival

Personalization (target markting)

How to run a ticketing company?

Development – Jira

Support – Zendesk

Finance – CASH

Operation – Podio

Communication – WhatsApp

Income ticketer

Servicefee

0,75 – 1,25 per ticket

Per transaction 0,75 – 1,25

3,00 – 4,00 per ticket

Cost ticketer

Transaction fees - per order

Development – big investment but relatively little ongoing

Hosting – the cloud vs. phisical servers

Support – 24/7?

Marketing – core business

Conversion funnel

Tickets in Main Navigation

Activating ticket button

Notable ticketbutton

Socalled media

Other tips:

• Use visitors history – What is in the interest of a person

• Aftersales – Reach out to your audience

• Pricing – Mainly in pre-sale phase price is an incentive

• Trustworthy - Same look and feel as your own website

The future of ticketing

Apps, mobile payment and the rise of the middelmen

Frolly (www.frol.ly) / Seaters (www.seaters.com) – app for last minutes

I am inn (www.iaminapp.com) - boosting app + free tickets

Timesquare (www.tmsqr.com) - Agenda with “all” Dutch concerts from venues.

MyOrder (https://www.myorder.nl) - Mobile payment + ticketshop integration

Ticketswap (https://www.ticketswap.be) - Re-sell your tickets

The future of marketing & communication

Target marketing, User data, User profiles

Further segmentation of the audience – P2P communication

Data analysis will become affordable

Personal “virtual” agents (apps)

Localization – The GPS in your phone will decide

Communication will be less managable – End of Facebook and rise of group and 1-on-1 communication

The future audience

People will have a centralised “profile” (copy of themselves) in the cloud that checks out information in other databases.

What people like, admire, who they want to relate to, what they posses is in that profile.

Apps on a personal device (agents) will suggest, advise, or even plan your social life.

Automation of social life: my app tells me there is a gig that matches my profile/likings within 10 km distance. 3 of my friends will go there and my ticket is automatically purchased.

The future of the venue

Crowd-investment in bands – the crowd as programmer?

Specialized venues vs. venue as rental space without identity ?

Will pop/rock music be the new classical music – an audience that will slowly die out?