Lift11 Presentation
-
Upload
alexander-osterwalder -
Category
Business
-
view
63.383 -
download
1
description
Transcript of Lift11 Presentation
![Page 1: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/1.jpg)
The NewBusinessModelsDesigning and testing great businesses
@business_design
![Page 2: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/2.jpg)
?
![Page 3: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/3.jpg)
?
![Page 4: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/4.jpg)
?
![Page 5: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/5.jpg)
?
![Page 6: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/6.jpg)
e
![Page 7: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/7.jpg)
Mike34 MIT Alumnus
![Page 8: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/8.jpg)
Mikeis passionate about a new product idea
![Page 9: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/9.jpg)
Mikemasters all the tools of business
![Page 10: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/10.jpg)
![Page 11: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/11.jpg)
![Page 12: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/12.jpg)
![Page 13: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/13.jpg)
![Page 14: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/14.jpg)
![Page 15: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/15.jpg)
![Page 16: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/16.jpg)
But...
![Page 17: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/17.jpg)
No business plan survives the first contact with customersSteve Blank
“
”
![Page 18: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/18.jpg)
![Page 19: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/19.jpg)
in entrepreneurship we still rely on real-life crash tests which lead to costly failures
![Page 20: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/20.jpg)
?
![Page 21: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/21.jpg)
Sketching
![Page 22: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/22.jpg)
![Page 23: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/23.jpg)
Prototyping
![Page 24: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/24.jpg)
![Page 25: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/25.jpg)
![Page 26: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/26.jpg)
Simulation
![Page 27: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/27.jpg)
![Page 28: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/28.jpg)
![Page 29: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/29.jpg)
Testing
![Page 30: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/30.jpg)
![Page 31: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/31.jpg)
![Page 32: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/32.jpg)
![Page 33: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/33.jpg)
Could we design business models the way we design cars?
![Page 34: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/34.jpg)
?
![Page 35: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/35.jpg)
But...what really is a business model
![Page 36: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/36.jpg)
describe your business model to your seat neighbor in 30 seconds!
![Page 37: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/37.jpg)
![Page 38: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/38.jpg)
![Page 39: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/39.jpg)
TheBusinessModelCanvas
![Page 40: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/40.jpg)
BuildingBlocks9
![Page 41: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/41.jpg)
images by JAM
Customer Segments
![Page 42: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/42.jpg)
images by JAM
Value Proposition
![Page 43: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/43.jpg)
images by JAM
Channels
![Page 44: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/44.jpg)
images by JAM
Customer Relationships
![Page 45: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/45.jpg)
images by JAM
Revenue Streams
![Page 46: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/46.jpg)
images by JAM
Key Resources
![Page 47: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/47.jpg)
images by JAM
Key Activities
![Page 48: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/48.jpg)
images by JAM
Key Partners
![Page 49: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/49.jpg)
images by JAM
Cost Structure
![Page 50: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/50.jpg)
images by JAM
customer segments
key partners
cost structure
revenue streams
channels
customer relationships
keyactivities
keyresources
valueproposition
![Page 51: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/51.jpg)
The Business Model CanvasKEY
ACTIVITIES CUSTOMER
RELATIONSHIPSKEY
PARTNERSVALUE
PROPOSITION
CHANNELS
CUSTOMERSEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEYRESOURCES
building block
building block
building block
building block
building block
building block
building block
building block
building block building
block
building block
building block
![Page 52: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/52.jpg)
e
![Page 53: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/53.jpg)
h o r rendo us upfro nt i nsta l lat io n
c osts ba rred so la r energ y fro m tak i ng of f
![Page 54: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/54.jpg)
Jigar Shah
![Page 55: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/55.jpg)
KEYACTIVITIES
CUSTOMER RELATIONSHIPS
KEYPARTNERS
OFFER
CHANNELS
CUSTOMERSEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEYRESOURCES
companies (e.g. retailers)sales
forces
financial institutions
institutional and private
investors
solar energy at fixed price - no
installation costs
management fees
sales
install and manage solar installations
5-10 year power purchasing
agreements PPAs
installing and managing solar
installations
sales force
green energy investments
![Page 56: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/56.jpg)
Su nEdison is now the largest provider
of so lar power in the US - so ld to MEMC Electron ic Materia ls in
’09 for USD 200M
![Page 57: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/57.jpg)
![Page 58: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/58.jpg)
Sketching
![Page 59: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/59.jpg)
![Page 60: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/60.jpg)
Prototyping
![Page 61: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/61.jpg)
![Page 62: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/62.jpg)
![Page 63: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/63.jpg)
Every product or technology can lead to five, ten, twenty different business models
![Page 64: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/64.jpg)
e
![Page 65: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/65.jpg)
![Page 66: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/66.jpg)
KEYACTIVITIES
CUSTOMER RELATIONSHIPS
KEYPARTNERS
VALUE PROPOSITION
CHANNELS
CUSTOMERSEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEYRESOURCES
![Page 67: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/67.jpg)
Franchising
Advertising
Micro-finance
LicensingSelling Fertilizer
Cross Subsidies
Not-For-Profit
Free
![Page 68: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/68.jpg)
Simulating
![Page 69: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/69.jpg)
e
![Page 70: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/70.jpg)
![Page 71: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/71.jpg)
project:
screen:
date:
author:
iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch
iPhones + Android Phones usersRunKeeper
Pro app
2M
app sales$9.99
2M
IT infrastaff and software development
ads
marketing
IT infra
software development
staff Appstore and
Android store
100K 800K400K
599K
RunKeeper Free app
project:
screen:
date:
author:
iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch
project:
screen:
date:
author:
iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch
project:
screen:
date:
author:
iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch
project:
screen:
date:
author:
iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch
98.6K
![Page 72: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/72.jpg)
iPhones + Android Phones usersRunKeeper
Pro app
2M
app sales$9.99
2M
IT infrastaff and software development
ads
marketing
IT infra
software development
staff Appstore and
Android store
100K 800K400K
599K
RunKeeper Free app
project:
screen:
date:
author:
iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch
project:
screen:
date:
author:
iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch
project:
screen:
date:
author:
iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch
project:
screen:
date:
author:
iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch
Fitness Classes
10M
class sales $19.99
6M
Free RunKeeper
Pro app
www
2M1M
2.9M
![Page 73: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/73.jpg)
iPhones + Android Phones usersRunKeeper
Pro app
2M
app sales$9.99
2M
IT infrastaff and software development
ads
marketing
IT infra
software development
staff Appstore and
Android store
100K 800K400K
RunKeeper Free app
project:
screen:
date:
author:
iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch
project:
screen:
date:
author:
iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch
project:
screen:
date:
author:
iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch
project:
screen:
date:
author:
iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch
Fitness Classes
10M
class sales $19.99
6M
Free RunKeeper
Pro app
www
2M1M
Fitness Club
subscription $4.99
9M
www5.88M
![Page 74: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/74.jpg)
Testing
![Page 75: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/75.jpg)
project:
screen:
date:
author:
iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch
iPhones + Android Phones usersFitness
Club
10M
subscription $4.99
9M
IT infrastaff and software development
ads
marketing
IT infra
software development
staff Appstore and
Android store
100K 2M1M
Free RunKeeper
Pro app
www
GUESS
GUESS
GUESS
GUESSGUES
S
GUESS GUESSGUES
SGUESS
GUESS
GUESS
GUESS
![Page 76: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/76.jpg)
Learn
test
project:
screen:
date:
author:
iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch
iPhones + Android Phones usersFitness
Club
10M
subscription $4.99
9M
IT infrastaff and software development
ads
marketing
IT infra
software development
staff Appstore and
Android store
100K 2M1M
Free RunKeeper
Pro app
www
![Page 77: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/77.jpg)
Get out of the building and talk to customersSteve Blank
“
”
![Page 78: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/78.jpg)
New Fitness Club Membership $4.99/month
BUY NOW
![Page 79: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/79.jpg)
The RunKeeper Club Membership is not yet available. You will be informed about the lunch. Thank You!
![Page 80: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/80.jpg)
Learn
testpivot
New Model
![Page 81: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/81.jpg)
Only when you nailed it...
![Page 82: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/82.jpg)
![Page 83: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/83.jpg)
!
![Page 84: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/84.jpg)
Onethe new entrepreneur is systematic about designing and testing business models.
![Page 85: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/85.jpg)
Twothe new entrepreneur plays with alternative business models to design great ones
![Page 86: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/86.jpg)
Threethe new entrepreneur tests his business model hypotheses with customers before he builds his organization
![Page 87: Lift11 Presentation](https://reader034.fdocuments.in/reader034/viewer/2022051815/53eb44cd8d7f7289708b532d/html5/thumbnails/87.jpg)
Thank You@business_design