Websites social media and email, do they really work by J.R Atkins MBA
LI.F.T. - Biz Results using LinkedIn, Facebook & Twitter by J.R. Atkins
-
Upload
jr-atkins -
Category
Technology
-
view
1.196 -
download
0
description
Transcript of LI.F.T. - Biz Results using LinkedIn, Facebook & Twitter by J.R. Atkins
By J.R. Atkins, MBAAuthor, Speaker & Consultant on
Social Media, Mobile Apps, Sales & Marketing
LI.F.T. for Biz Results:LinkedIn, Facebook & Twitter
Download this presentation at:
www.SlideShare.com/jratkins
Agenda Assumptions? Marketing Infrastructure Model &
Assertion HootSuite Where to get content Editorial Calendar Email Marketing List Building Selling in the Digital Age Sales & Marketing Sample Campaigns Resources
Assumptions
1. Social Media Tools: LinkedIn Account & Company Page Facebook Account & Company
Page Twitter Account
2. Keys to Social Media Success: Be Interesting Content is King Give to Get
Marketing Infrastructure Model
Copyright by J.R. Atkins
SEO
Digital Marketing Assertion Once you set up your digital marketing
infrastructure (content), someone can find you, be referred to you, or you can introduce them to your company.
The Prospect consumes the content and chose to engage or not.
When they reach out, it’s time to consummate the sale.
Aka ”Inbound Marketing”
HootSuite
www.HootSuite.com Your Social Media Command Center Publish, Monitor and Communicate Free, $10 per month and up Schedule Post 2+ weeks out Fill in the Gaps Stop the schedule post if …
Where to get Content?
Once your Social Media is set up, this is the #1 Challenge
Brain Storm, get help from staff & friends
Hire a contract writer Comment on others’ Content Subscribe to industry related sources
Editorial Calendar
Editorial CalendarSept 2 3Facebook VIP lounge options now available for
ArtOfficial on 9/19 $40 &$150 http://artofficialevent.eventbrite.com/
Twitter #VIP #lounge options now available for #ArtOfficial, @zoukdallas, on 9/19 $40 & $150 http://artofficialevent.eventbrite.com/
#Valet only $5 at #ArtOfficial, @zoukdallas more VIP options at http://artofficialevent.eventbrite.com/
Picture
LinkedIn VIP Valet only $5 at #ArtOfficial, more VIP options at http://artofficialevent.eventbrite.com/
List Building – Email Marketing
Constant Contact – www.ConstantContact.com
Mail Chimp – www.mailchimp.com Clients, Prospects, and Friends Associations, Clubs, Groups Networking, MeetUps, Events Purchase - .15 to $2 Intro Calls
Selling in the Digital Age
SellingS
ellin
g
Selling
Selling
Digital Marketing Model with a Sales Wrapper Selling & Marketing Together
Sales to Marketing Ratio
SMRep Rep Rep Rep
SMRep Rep Rep Rep
VP
Owner
Sales Marketing Asst. Sales
10:0
3:1
Marketing to Sales Activities Content
Blogs Case Studies Articles in Journals
Community Building Listen & Respond
Campaigns Specific Activity, Time Line and Desired
Results
Marketing to Sales Activities Campaign Examples
Events Special Offer Content Paid Post Social Media Ad Referral Program Affiliate Program
Track, Access, Modify and Repeat
Resources
Socialnomics by Erik Qualman Inbound Marketing Brain Halligan &
Dharmesh Shah Social Media 2.0 by J.R. Atkins Mashable (Blog on Social Media Trends) HubSpot (Content Marketing Specialist)
Thank you for attendingLI.F.T. for Biz Results:
LinkedIn, Facebook & Twitter
Download this presentation at:
www.SlideShare.com/jratkins
What do I do?1. Conference Talks and Workshops2. Executive Training and Coaching3. Services: Social Media, Mobile Apps, Sales & Marketing