#LIFTSocial

From Crisis to Convos: Listening to Your Fans

Brian Simpson (@simpson244), IndyCarMatthew Knell (@matthewknell), About.com

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IndyCar photo

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Passionate Brian fan photo

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MentionsIndyCar social gets

383,000 Mentions from fans during the Indy 500!

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#Indy500 Race Day

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Tweets

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Retweets @Replies Mentions

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3 Top Tips

• Identify your “ecosystem”• Build an arsenal of content.• Be authentic.

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FOLLOW INDYCAR

/INDYCAR

@INDYCAR

@INDYCAR

INDYCAR

QUESTIONS

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MOREINFO:http://mknell.co/socialindycar

Thank You

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