LANDMARK GROUP

Landmark Group

Lifestyle International

Max Lifestyle

LANDMARK GROUP

• The Landmark Group, founded in 1973 with a single shop in Bahrain has grown into one of the largest retail.

• Mickey Jagtiani was the founder of landmark group was a taxi driver.

• Founding store was Baby Shop in Bahrain.• Retail Presence across 10 countries: Bahrain, India, Jordan,

Kingdom of Saudi Arabia, Kuwait, Oman, Qatar, UAE, Pakistan & Egypt

Introduction

•It is part of the prestigious USD 3.2 billion Landmark Group (Dubai). • It has expanded into a chain of over 80 stores across the Middle East, offering an incredible range of products across all departments•Spread over 1.1 million square feet.• Lifestyle & max India began operations in 1998 with its first store in Chennai in 1999.•27 outlet across the country and is planning to spread its wing with futuristic expansion plan to meet challenges of retail industries

• International and domestic brand across to categories such as apparels ,accessories ,cosmetics home and kitchen ware as also its own exclusive brand

• The Group has also introduced Home Centre, a one stop destination for affordable furniture.

• Lifestyle stores in Southern states contributed about 50 per cent of the company's business.

Accomplishments

• ‘Most Respected Company in the Retail Sector’ by Business World – IMRB in 2003 and 2004.

• ‘ICICI – KSA Technopak Award for Retail Excellence’ in 2005 • Lycra Images Fashion Awards for the ‘Most Admired Large

Format Retailer of the Year’ in 2006. • ‘Reid and Taylor’ Retailer of the Year award for the year 2006 • Most Admired Retailer of the Year – Department Store’ from

Images Retail in 2008.• Most Admired Retailer of the year award in Home &

Interiors Category for Home Centre by Lifestyle from Images Retail in 2009

Corporate Profile

Vision: To be global retailer in India & maintain a no.1 position in retail market.

Mission statement:“YOUR STYLE , YOUR STORE”

Future Expansions

• Planning to open there stores in tire-2 cities• Planning to open 45 stores in 22 cities.• Turnover of last fiscal is 1070 crores and

looking at 60 per cent growth this year• all new stores will be on leased property

Events & Promotions

• promotion strategy - ‘Just 4 Youth’• The highlights of the promotion strategy include a nationwide

male and female model hunt, to be the face of any one of the upcoming Lifestyle ad campaigns

Advertising

• Print Ads• Radio Ads• Hoardings• Price oriented advertising

Our Loyalty Program: The Inner Circle

The Inner Circle is today recognized amongst the leading Loyalty Program in the country with a member base of over 1.1 million. The card is accepted across all Landmark Group’s umbrella of brands in India including Lifestyle, Home Centre by Lifestyle, Max Fashion, Splash, Bossini, SPAR hypermarket, Polynation food court, Gloria Jean’s Coffees & The Yellow Chilli chain of restaurants

In-house Brands

Foot Print of Lifestyle

• It is currently present in Ahmedabad, Bangalore, Mangalore, Jalandhar, Chennai, Delhi, Hyderabad, Jaipur, Noida, Gurgaon, Mumbai, Pune and Kanpur

SWOT

Threats Opportunities

Weakness Strengths

Strengths•Wide Varieties under a Single roof•location convenience.•Customer service •Large Profit Margin

Weakness •Advertising

Opportunities :Scope for Expansion Increase in the disposable income

Threat • In close proximity to large no of Direct & Indirect Competitors i.e. Shopper’s Stop ,Pantaloons.

MAX RETAIL

• Launched in UAE in May 2004 know as CITYMAX.• Max is a fashion and footwear retailer in the Value segment.

Max retails its own label clothing for men, women and children, as well as footwear and house ware.

• 94 stores in 11 countries • USP is “POCKET FRIENDLY PRICES”

MAX IN INDIA

• March 27, 06 launched Max Retail in India with the slogan “LOOK GOOD FEEL GOOD”

• The first two Max stores are operational in Indore and Ahmadabad.

• Max is a division of Lifestyle International Pvt. Ltd., which is a part of US $ 3.5 billion Landmark Group. Max Retail Stores (India) Ltd. offers clothes, footwear and accessories

Our Commitment

• Great value for money.

• Fashionable & contemporary assortment with global

standards.

• Provide good quality product at amazing value

Future Expansion

• The retail chain has recently launched its 27th store in Mylapore, Chennai in the state of Tamil Nadu on franchisee model.

• The retail chain aims to raise the count of its stores to 53 by March 2011, currently, has 16 outlets in the metros and few in tier-II cities, and has around 120 vendors across the country.

• Growth target for the year is 25%

STRENGTHS

• Being a part is a part of US $ 1 billion Landmark Group they shouldn’t have any financial crisis.

• Purchasing power of their target audience.• Value retailing works the best when it gives the customers

value for their money.• Product mix is very good.

WEAKNESS

• They have to depend on surplus stocks for this they to develop their distribution network.

• No differentiator providing the same type of collection at the same price.• Less SKU is ne of the major weakness of Max.

OPPORTUNITIES

• Growth in Indian retail industry.• Target audience.• They have a good chance to expand their

business in other fields like groceries etc.

THREATS

• Big players like pantaloons, Westside which are already well settled are the major threats to Max India Retail.

• Presently they are only dealing in apparels and accessories which could be a problem

Thank you