Presented By:Akshit Gupta - 71587

Amritam Tewari - 73553Bhaskar Ghosh – 70878

Pranav Sood – 73575Pranith Korandla – 72229

Prateek Goel - 72109

• Lifestyle International Pvt Ltd is part of the Dubai based Landmark Group

• Lifestyle India began operations in 1998 with its first store in Chennai • Turnover – Rs. 5700 crore • Lifestyle operates in 34 major cities of India with 62 stores• Lifestyle Stores retails domestic and international brands such as Louis

Philippe, Pepe Jeans, Arrow, Biba, Gini & Jony etc.

NEEDS AND TRENDS• Globalization – Opening up of Indian economy in 1991• Increase in purchasing power parity• Lifestyle stores set up as an alternative to Shoppers Stop, Pantaloons,

Spencer's Retail• Demand of dynamic, vibrant and youthful designs • Lifestyle stores update their inventory with the latest fashion trends • Preference of people to shop for multiple brands under one roof• Large number of people in 20-44 age group shop for brands at multi-

brand retail outlets

DEMOGRAPHICS• Products of over 250 Indian and international brands• Products cater to people of all age groups and income groups• Products for kids: Apparel, footwear, toys• Products for men: Apparel, footwear, fragrances, watches, cosmetics• Products for women: Apparel, footwear, accessories, fragrances, watches,

cosmetics, handbags• Home furnishing products: Available at Home Center stores (27 stores in

India)

SOCIOCULTURAL AND NATURAL ENVIRONMENT

• Lifestyle stores bring almost all elite international brands to Indian shelves• Involved in bringing fashion and décor utility and luxury products from

all around the world to Indian enthusiasts• Promoting ethnic Indian wear through brands like BIBA• Lifestyle is fully committed to conservation of nature through measures

such as:- Adoption of recycled and eco-friendly equipments and conduct

waste management drive Reduction of water and electricity consumption by upto 5% Adhering to the norms to earn ISO 14001 for environment

TECHNOLOGICAL ENVIROMENT

• e-Gift Cards: Purchase a gift card online and send them to your friends• Store Locator: The website provides you with the tool to locate a

lifestyle store anywhere in India• Use of communication tools like Zendesk, Hootsuite and Sprout

Social• Landmark Group utilizes Sanovi for DRM automation

POLITICAL – LEGAL ENVIRONMENT

• Govt of India allows foreign groups to own up to 51% in multi brand retailers but with a the condition to source 30% of the goods locally.• Competition from foreign groups like Tesco is foreseen.• Lifestyle is ready to face these competition because:

Low Prices due to 100% locally sourced goods Monopoly over Indian Multi Brand fashion Industry Understanding of the Consumer needs due to a 12 year old

presence

SOCIAL CONCERNS• Lifestyle constantly endeavours to actively contribute to the social

and economic development of the communities in which it operates.• Promoting awareness of preventive health care through various

activities including organizing campaigns, awareness sessions, events, marathons, etc.• Promoting education, including special education & employment

enhancing vocation skills especially among children and women.• Lifestyle Department Stores participated in the JGW Festival held

each year across India. During the festival employees came forward to donate material to the NGO, Goonj in support of the Orissa flood victims

THE ROAD AHEAD• Landmark Group has launched its India-specific e-commerce website

landmarkshops.in. Kabir Lumba, managing director of Lifestyle quoted that with the initiative they look forward to expanding the market of the Lyfestyle brand by making it accessible to customers across the country, including the cities where the brand has yet not established a physical presence.

(Source: ET Bureau)

• The company plans to open around 10-12 Lifestyle stores and 3-4 Home Centre forums in tier I and II cities including Bangalore, Delhi, Agra, Indore, Lucknow and Howrah 

(Source: India Times)

REFERENCES

• https://en.wikipedia.org/wiki/Lifestyle_Stores• http://www.lifestylestores.com/• http://www.landmarkshops.in/• http://economictimes.indiatimes.com/industry/services/

retail/lifestyle-international-plans-expansion-as-ecommerce-threat-fades/articleshow/53070591.cms

THANK YOU